Do you typically sit around a boardroom table waiting for your consultant or technology team to report in on the state of your online campaigns? Are you generally content to let the “digital natives” determine your activities in social spaces? The idea that online strategy begins and ends with the tech savvy folks is outdated! We no longer expect senior decision-makers to be hands-off with everything digital. You don’t have to be an expert on usability, interactive multimedia, social fundraising, or any of the other buzz words of the day to benefit from a broader understanding of your digital infrastructure in relation to sector trends. The most effective non-profit leaders rise to the challenge and work to understand their own online strategies, whether they are internally deployed or developed externally through a consultant. If you're a manager or executive director who is truly serious about improving your non-profit's digital, mobile or social performance, here’s what you need to know to make smart decisions about the future of your organization online.
Takeaways
• Tools to determine effectiveness of your current strategies online
• The internal numbers leaders need to know to make smart decisions
• Strategies to improve your performance in relation to web, social & mobile trends
25. Where are the trends going?
… of 2011’s total ad spend
10.8% was on
social networking sites!
11% of all North American
online advertising is through
28. Which actions happen
from traffic referred by
social advertising?
Thoughtful Keywords
29. 10% of traffic to our
fundraising & donation pages
is from mobile devices…
10-17% of event
participants are logging in
on a mobile device…
30. Do you know the real trends
for mobile channels?
24 % decrease in the number
of organizations with active
text-to-give programs
27% increase in the use of
mobile websites …
39. Canadians & Social Media
86% of Canadian
social networkers
choose Facebook!
40. Canadians & Social Media
Ipsos Reid examined the networks showing
rapid growth in Canada ….
Twitter – 19%
LinkedIN – 14%
41. Which relevant tasks are we
completing on social networks?
• Content sharing
• Lead generation
• Supporter stewardship
How does your
conversion funnel
look?
69. What are you asking for?
• Email list or newsletter placement
• Social network properties
• Digital ad networks or placement
• Corporate intranet
• Local digital signage