This document provides guidance on using social media effectively. It discusses finding your target audience and determining why they would want to hear from you. It also addresses creating a social media plan with realistic targets and metrics for success. The final section covers maintaining momentum by giving your time, knowledge and efforts to help others in order to build relationships and community. Overall the presentation aims to help organizations maximize their social media efforts.

1. #MCC11
You’re on social media
now what?
Finding the next steps
Presented by Amy Sept
Nimbyist Communications

2. Social Media =
Online activities that
connect users with other
people and information.
~ Amy W. Sept

3. http://www.flickr.com/photos/cverdier/4321365261

4. • Find new audience
• Attract more support
• Share expertise and information
• Engage your supporters
• Build an online community
• Create new connections
• Raise money
• Promote events
http://www.flickr.com/photos/kayveeinc/3095282108

6. http://www.flickr.com/photos/ikayama/983021323

7. http://www.flickr.com/photos/38565413@N03/5086611825

8. WHO
do you want to talk to?
WHY
do they want to hear from you?
WHAT
is your plan?
HOW
will you keep moving forward?

9. 9 million Canadians log into
Facebook every day
4.8 million Canadians have
Twitter accounts
3.7 million Canadians
are on LinkedIn
WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/matthewfield/2306001896/

10. • Connection to organization?
• Gender?
• Location?
• Income?
• Interests?
• Psychographic details
(ie what stage of life are they in?)
• Preferred social network?
WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/junehymas/3725211174/

11. Half of all Facebook logins
are to play games.
40% of Facebook users are under 25,
compared to just 17% of Twitter users.
42% of those 50+ are involved
with social networking.
WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/sepehrehsani/5766453552

12. WHO DO YOU WANT TO TALK TO?
http://www.flickr.com/photos/gerlos/3119891607

13. WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/bonvoyagetohappy/5561851941

14. “You have to earn your
place in your audience’s
minds every day.”
Owen Thomas, VentureBeat
WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/visionello/4458183538

15. WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/loop_oh/4541019515

16. WHY DO THEY WANT TO HEAR
FROM YOU?
http://www.flickr.com/photos/dcjohn/12852539

17. WHAT IS YOUR PLAN?
http://www.flickr.com/photos/george/3047558085

18. WHAT IS YOUR PLAN?
http://www.flickr.com/photos/mikefischer/2871738932/

19. We will know
we’ve been
successful
if …
WHAT IS YOUR PLAN?
http://www.flickr.com/photos/cambiodefractal/503032254

20. Set
realistic
targets!
WHAT IS YOUR PLAN?
http://www.flickr.com/photos/hikingartist/4789352849

21. HOW WILL YOU KEEP MOVING
FORWARD?
http://www.flickr.com/photos/mouser-nerdbot/5108001443

22. HOW WILL YOU KEEP MOVING
FORWARD?
http://www.flickr.com/photos/alphageek/233472093/in/photostream/

23. “Investing your social
currency means giving your
time, your knowledge, and
your efforts…
people don’t care about your
business until they know you
care about them.”
Scott Stratten, UnMarketing

24. SOURCES
• Photos used under Creative Commons from Flickr.com.
• LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-
hits-100-million-breakdown-by-country-graphic/ (March 2011)
• LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-
network-statistics-2011-infographic (March 2011)
• Facebook vs Twitter, 2010 Demographics:
http://www.nickburcher.com/2011/01/twitter-demographics-vs-
facebook.html (January 2011)
• Facebook gaming statistics: http://www.allfacebook.com/facebook-
games-statistics-2010-09 (September 2010)
• Seniors’ Presence on Social Media Doubles:
http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-
media-doubles/ (May 2010)
http://www.flickr.com/photos/tabor-roeder/5423474969/

25. Thank you!
Amy W. Sept
Nimbyist Communications
www.nimbyist.com
416.619.7730
amy@nimbyist.com
@amysept / @nimbyist