Presentation slides from our March 4, 2009 webinar. You've probably heard of Web 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out! Highlights: - Web 1.0 and Web 2.0 overview - A look at some popular tools - Best practices of other charities - Web 2.0 myths - Tips on where to get started

1. An Introduction to
Web 2.0

2. Reminders
You can hear us, but we
can’t hear you
Type questions in
the Questions Log
We can send you the
presentation
Turn up your volume

3. Today’s Presenters
• Amy Huynh
Communications Intern
• Carlo Bataclan
Communications Intern

4. Webinar Agenda
1. Web 1.0 vs. Web 2.0
2. A Closer Look at Web 2.0 Tools
3. Case Study: GuluWalk
4. Debunking Web 2.0 Myths
5. Web 2.0 Reminders
6. Q&A

5. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity serving charities.

6. DEFINING WEB 1.0 AND WEB 2.0

7. What is Web 1.0?
• The ability to disseminate information electronically:
to display and promote an organization, person, or
idea on the internet
• Traditional websites, donate now buttons, email
newsletters, banner ads, etc.
• Top-down information flow
• One-way transactions

9. For audio, turn on your speakers, or
Call 516-453-0014; Code 238-637-441

10. Web 1.0 Tips
• Easy-to-use and updated website
• Smart use of white space
• Short and simple messaging
• Compelling stories
• Good design and content

11. What is Web 2.0?
• Richer user experience
• interaction, engagement,
conversation, collaboration,
connections
• Different way of seeing and using
the Internet
• User-generated content: users
now being talked WITH instead
of AT

12. The Connections & Impact
Communicates in
multiple ways
CHARITY
DONOR
NETWORK
INDIVIDUAL
DONOR
More donors align to cause;
more funds raised

13. Web 1.0 was about
publishing and transactions.
Web 2.0 is about
networks and community.

14. NOW WHAT?

15. A CLOSER LOOK AT WEB 2.0

16. BLOGS
• Online journals
• Keeps your message fresh and your content personal
• Supports feedback and interaction

18. Blogging Tips
• Learn more about blogs by reading
and subscribing to them!
• Tell your charity’s story—through
many perspectives. Make it personal.
• Reply to comments you receive –
listen and learn!
• Try it out! Set up a free blog on
www.wordpress.com or
www.blogger.com

19. SOCIAL NETWORKING
• The practice of expanding one’s
network by making connections
through individuals.
• Concept of networking is nothing
new – it’s just now done online!
• Allows members to interact and
share quickly and easily
• Powerful force for advocacy and
fundraising

22. Social Networking Tips
• Dip into social networking, but dive into one tool at a time
• Be find-able!
• Update and maintain your profile
• Engage, encourage, empower

23. FLICKR
• Image hosting website and online community platform
• Place to manage your charity’s photos
• Give your cause visual appeal

25. Flickr Tips
• Encourage people to take
photos
• Tag and title strategically
• Make use of the tools on
Flickr
• Create a group for your
specific event or contest
• Interact with users

26. YOUTUBE
• Provides a platform for
content and community
• User base spans all
geographies with age range
from 18 to 55 years
• 51% of users visit the site
weekly

28. www.youtube.com/MyCharityConnects

29. YouTube Tips
• You don’t have to be Martin Scorsese
• Share your video: embed it into your website/blog, email the
unique URL to supporters and friends
• Connect with your viewers

30. GIVINGPAGES
• Micro-giving sites
• Allows individuals to raise funds for
their charity or charities of choice
• Allows charities to create a unique
space to highlight specific
fundraising campaigns
• Anyone can create and manage one

33. GivingPages Tips
• Give your donors specific ideas, i.e. wedding registry,
birthdays, host/hostess gifts, in memoriam
• Highlight a specific project or campaign your charity is
running
• Run a fundraising contest through GivingPages
• Share the unique URL with your network of supporters
in all your communications, e.g., email signature

34. GuluWalk
CASE STUDY

40. • Power of the small donation and online technology
• Allowed individuals to help create his movement

41. • Engaged supporters in meaningful ways
• Suggested opportunities for further involvement
• Each individual has a sense they are making a
difference

42. DEBUNKING WEB 2.0 MYTHS

43. “It’s expensive.”
• Basic accounts are free and really all you need!
• Free blog tools:
www.blogger.com www.wordpress.com

44. “It’s only for young people.”
• “Young” is a relative term
• Everyone can get online!

45. “It’s hard to do.”
• It’s just a matter of time and practice.
• These tools are designed to be user-friendly!

46. “It’s only a fad.”
• Some tools may be a fad, but the concept behind
Web 2.0 is not
• Social networking and engaging your donor base
will never go out of style!

47. “I need to do it because
everyone else is.”
• Focus on Web 1.0 first
• Walk before you run

48. “I will lose all control.”
• Be prepared to give up some control
• Create solid messaging and trust it!

49. WEB 2.0 REMINDERS

50. It’s not as complicated
as it looks.
• Learning new things is always daunting at first

51. There are lots of people who
can help you.
• Get creative when asking for help
• Treat it as a staff learning opportunity

52. Go at your own pace.
• Do what works for you
• You don’t have to do it all

53. You’re still building
relationship and communities.
• Still building relationships with people
• Blend your offline and online communications

54. You don’t have to be good at
the technology.
• Just be good at telling your charity’s story

55. • Launching Spring 2009
• Free online resources for charities
• Information about technology
Next Webinar
• Demos
“Facebook 101”
• More webinars - Login to your
MyCharity account for info on MARCH 11
how to register 2PM – 3PM (EST)
• Two-day conference in June 2009

56. Question and Answer
You can hear us, but
we can’t hear you
Ask questions in the
Questions Log
Ask away!

57. Questions? Feedback? Comments?
Send an email to amyh@canadahelps.org
or
Visit www.canadahelps.org