Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Add the "Donate Now" button to your website
- Update your Charity Profile
- And much more!
3. reminders
You can hear us, but we can’t hear you
For the best webinar experience, close all other
applications
Turn up your computer’s volume
Have questions? Type questions in the Questions
Log
4. Webinar Agenda
Introduction to CanadaHelps
Your MyCharity Account
The 4 Ds
Important Reminders about CanadaHelps
CanadaHelps Profile Tips
About MyCharityConnects
Q&A
5. • “A charity helping charities”
• A public foundation
mission
CanadaHelps engages Canadians in the charitable sector,
providing accessible and affordable online technology to both
donors and charities to promote – and ultimately increase –
charitable giving in Canada.
7. Tab: Home
• Get updates in the News section
• Read FAQs
• Download the Charity User Manual
8. Tab: Profile – Admin
• Review and change your official operating names, admin email, contact
info, and banking details.
• Enhance your Charity Profile with a mission statement, organizational
description, and logo.
• Preview your page to see what others will see!
9. Tab: Profile – Overview
• Fill in your charity’s mission statement and description in English and
French.
• This is your chance to explain to donors what your charity does.
11. Tab: Donations – Web Reports
• Find and download information about all your donations!
12.
13. Tab: Donations – Data Download
• Use this feature to download donation information for a particular date
range.
14. Tab: Funds
• Designate specific funds for your charity (e.g. special campaign, specific
project, fundraising appeal, etc.)
• Donors will be able to select one when making a donation.
• Increases your charity’s transparency
15. Tab: Donate Now
• Learn how to add the Donate Now! button to your charity’s website.
• Allows donors to link directly from your site to your donation page on
CanadaHelps – eliminating searching and steps in the donation process.
16. Tab: Custom Donate Now
• Launched December 4th, 2012
• A new feature that allows you to create donation pages for specific
fundraising events or projects.
• Presentation available here :
http://www.slideshare.net/MyCharityConnects/donate-now-20
18. Tab: Search Info – Categories
• Two ways to improve your charity’s “searchability” on CanadaHelps!
• Under CATEGORIES, select main and sub categories that best describe
your charity.
19. Tab: Search Info – Keywords
• Under KEYWORDS, you may enter terms that will help donors locate your
charity when doing a search.
20. Tab: Account Info
• This tab allows you to change your login password and add a linked user.
• You will need to know your old one to make this change.
21. • The Donation Process
• Disbursements
• Donation Sources
• Donate Now! Button
THE 4 Ds
22. THE DONATION PROCESS
Donor selects charity
• Links from your website, or
• Searches on CanadaHelps.org
Donation gets processed on
CanadaHelps.org
Donor receives confirmation and
tax receipt from CanadaHelps
Charity receives notification by
email
Donor recognition
• The charity thanks the donor for their gift
and fulfills donor requests
23. DISBURSEMENTS
• You will receive an email notification once an EFT has been processed.
• Look for the funds in your bank account 1-3 business days following the
disbursement.
• Remember that you can access the donation information as soon as the
donation is made and don’t need to wait for a disbursement to happen in
order to begin donor recognition.
25. 1. Donate Now! Button
• The donor has made a donation by linking through the Donate Now!
button on your charity’s website.
26. 2. Website Charity Search
• The donor found your charity through the CanadaHelps search and made
a donation.
• Donors can search by name, charitable business number, keyword, area of
interest, or location.
27. 3. Donor Favourite
• The donor has chosen you charity as one of their favourite charities to
donate to through CanadaHelps.
28. 4. Scheduled Giving
• The donor has set up a donation schedule to donate to your charity
monthly.
29. 5. Charity Gift Card
• The donor has chosen to donate their Charity Gift Card to your charity.
30. 6. GivingPage
• The donor donated through a CanadaHelps GivingPage.
• You will see the name of the person/group that set up the GivingPage in
the Honouree field.
31. 7. Securities
Donate Securities to Give securities: stocks,
your Favourite bonds, & mutual funds
Charities! to this charity.
Click here!
• The donor has donated gifts of securities to your charity.
32. DONATE NOW! BUTTON
• Under the DONATE NOW tab of your MyCharity account, you can find the
HTML code to add the button to your website.
• The first step is to choose the set of buttons you like best.
• They are available in English and French.
33. • Once you choose an image, HTML code is automatically generated. All you
have to do is add this code to your website’s existing HTML.
• If you are unsure of what to do with the code, ask your charity’s website
personnel to assist you.
34. Donate Now! Button Tips
• Place the Donate Now! button in a
prominent place on the main page of
your website.
• Make it easy to find. Put it on every
page.
• Make sure the link works.
• The button is not just for your website–
add it to your email newsletters and
blog.
36. 1. Donor Recognition
• Recognize donors in a timely way.
• Remember to include CanadaHelps donors in your
charity’s regular donor recognition programs.
37. 2. Card Requests
• Fulfill card requests made by your donors.
• Check to see if donors have made requests with their
donation in “Web Reports” under the DONATIONS
tab.
38. 3. Receipts
• Remember that CanadaHelps issues the tax receipts for the
donations through our site.
• You must not issue receipts to the donors or to CanadaHelps.
39. 4. T3010 Reporting
• Declare the donations you receive from CanadaHelps
under:
“Total amount received from other registered
charities”
40. 5. Non-charitable Payments
• Do not use CanadaHelps to process non-
charitable gifts (i.e. event registrations,
memberships, product purchases, etc.)
41. 6. Anonymity
• Remember that donations can be made anonymously.
• CanadaHelps respects donor privacy and will not give a
donor’s information if they have requested to remain
anonymous.
45. Fund Designations
• Include names and description of projects,
campaigns or funds
• Donors choose from a drop-down list of fund
options when making a gift
• Update and change these in your MyCharity
account
46. Add Search Keywords
• Enter terms that will help donors locate your charity
when doing a search
47. Create Project Specific Pages
A CanadaHelps Custom
Donate Now Pages is a tool
that provides new and easy
ways for your organization
to fundraise for a specific
campaign or project
48. Peer to Peer Fundraising
CanadaHelps GivingPages
provide new ways for your
donors to fundraise on your
behalf!
Create a GivingPage for:
• Sports events
• Weddings
• Birthdays
• Memorials
• Graduation
• Etc…
49. Encourage Gifts of Securities
• The most tax efficient way to give
• Often leads to big gifts
50. Create a Monthly Giving Campaign
• Donors can “set
it and forget it”
• Count on
consistent flow of
donations
53. www.mycharityconnects.org
free online resources
Initiative of CanadaHelps to help charities learn more about
online technology
Information about technology and social media
Links to resources about fundraising
Webinars
Past webinar slides
55. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps
Notas del editor
We’re going to be going through a number of demographic criteria that we discovered about your donors through the survey… some of these might be familiar to you, but yet others will surprise you. All of this will help you build a profile in your mind about who’s giving to your organization online. Next week, we’ll figure our why they give and what their giving behaviour is. As we go through each section, try to develop a sense of who these donors are in your mind – we’ll be building a profile of a typical online donor throughout.
An enhanced charity profile.
The donations tab provides you information about donations made to your charity, and all the details of payments to your account.There are 3‘sub-tabs’: Web Reports, Data Download, and Custom Data Download.Clicking one of the disbursement dates will bring to more detailed information about the donations made. Let’s take a look at what that looks like…[next slide]
Here’s what a Web Report looks like for a particular Disbursement Date.[Go through each section of donation details.]
Linked user must already have an account on CanadaHelps.
1st D
3rd D
2nd DLet’s go through each of the different sources. There are currently 9 possibilities.
When you see this in the Donation Source field, it means the donors first came to the CanadaHelps website and searched for your charity. They could have either searched by name, charitable business number, keyword or search category. This is why it’s very important to update your search categories and keywords in your CanadaHelps MyCharity account.
One of the best things about CanadaHelps for donors is that it allows them to keep track of their giving and manage their receipts all in one place online – in their CanadaHelps Donor account. Donors are able to add charities to a list of favorites in their account, and then have an easy way of making donations to the charities in their list at their convenience. If you see “Donor Favourite” in the donation source, it means that this donor has chosen your organization as one of their favorite charities to donate to through CanadaHelps.
Donors are able to set up regular, monthly donations on their credit cards and PayPal accountsthrough CanadaHelps. The donations will be processed on the same day of each month according to the schedule set by the donor. Donors can choose to end or extend their monthly gift at any time by logging in to their CanadaHelps Donor Account.
4th and final D
While some charities alter their Donate Now! button, or link to their profile page instead of the donation page, you should remember that if you want statistics on donation source, using the link provided in your account is recommended. This allows us to accurately trace the donors’ path and report this to you.
When testing out the donate now link, or donation process, if you are logged into your MyCharity account, you will receive a message saying “Resource not found”. Simply log out, and try the process again. Our system does not allow for user logged into their MyCharity account to make a donation to any charity.
When donors make donations “in honour” or “in memory of” someone, or as a gift, they can request that the charity send a card by postal mail. Make it a point to check if a donor has made this request and fulfill it in a timely manner.
Use CanadaHelps to process non-charitable gifts (i.e. event registrations, memberships, product purchases etc…). Because all donations made through CanadaHelps are receipted, they can’t be designated towards non-charitable purposes.