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Everything Old is New Again:
The Fundamentals of Fundraising in
                  the Digital World
Fundraising 1.0
                              Prospects


           Fundraising & Revenue Programs

Major &       Direct Response/            Services &
                                 Events                Online
Planned Gifts Annual                      Members



                    Telephone
                                                       E-mail?
                       Mail

                    In-Person
Fundraising 2.0
                               Prospects


           Fundraising & Revenue Programs

Major &       Direct Response/             Services &
                                  Events
Planned Gifts Annual                       Members

                      Online
                    Telephone
                       Mail
                    In-Person
EVERYTHING OLD IS NEW AGAIN
STEP ONE
Be a
good
fundraiser
Build a
Campaign
Tell a compelling story.
  What’s your story?
EVERYTHING OLD IS NEW AGAIN
STEP TWO
Be a good
fundraiser.

Be a better
marketer.
EVERYTHING OLD IS NEW AGAIN
STEP THREE
Let go
Keep your messaging
  strong, consistent.
EVERYTHING OLD IS NEW AGAIN
STEP FOUR
Make
mistakes…
…get
data
Medicine Hat 2010 - Everything Old Is New Again

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Medicine Hat 2010 - Everything Old Is New Again