SlideShare una empresa de Scribd logo
1 de 43
Descargar para leer sin conexión
Everything Old is New Again:
The Fundamentals of Fundraising in
the Digital World
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
Everything Old is New Again:
The Fundamentals of Fundraising in
the Digital World
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
Fundraising 1.0
Event
s
Direct
Response/
Annual
Major &
Planned
Gifts
Services
&
Members
Online
Fundraising & Revenue
Programs
Telephone
Mail
In-Person
Prospects
E-mail?
Fundraising 2.0
Event
s
Direct
Response/
Annual
Major &
Planned
Gifts
Services
&
Members
Fundraising & Revenue
Programs
Telephone
Mail
In-Person
Prospects
Online
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
EVERYTHING OLD IS NEW AGAIN
STEP ONE
Be a
good
fundraiser
Build a
Campaign
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
Tell a compelling story.
What’s your story?
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
EVERYTHING OLD IS NEW AGAIN
STEP TWO
Be a good
fundraiser.
Be a better
marketer.
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
EVERYTHING OLD IS NEW AGAIN
STEP THREE
Let go
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
Keep your messaging
strong, consistent.
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
EVERYTHING OLD IS NEW AGAIN
STEP FOUR
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
Make
mistakes…
…get
data
MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]

Más contenido relacionado

Más de CanadaHelps / MyCharityConnects

Holiday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign SuccessHoliday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign SuccessCanadaHelps / MyCharityConnects
 
How Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactHow Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactCanadaHelps / MyCharityConnects
 
Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours! Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours! CanadaHelps / MyCharityConnects
 
From GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional OpportunitiesFrom GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional OpportunitiesCanadaHelps / MyCharityConnects
 
Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar CanadaHelps / MyCharityConnects
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesCanadaHelps / MyCharityConnects
 
Building a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayBuilding a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayCanadaHelps / MyCharityConnects
 
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause PartnershipsTeam Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause PartnershipsCanadaHelps / MyCharityConnects
 
Des idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisanceDes idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisanceCanadaHelps / MyCharityConnects
 

Más de CanadaHelps / MyCharityConnects (20)

Holiday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign SuccessHoliday Online Fundraising: 30 Tips for Campaign Success
Holiday Online Fundraising: 30 Tips for Campaign Success
 
How Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactHow Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater Impact
 
Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours! Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
Bored Fundraiser or Board Fund Strategist? The Choice is Yours!
 
Building Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & StakeholdersBuilding Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & Stakeholders
 
From GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional OpportunitiesFrom GivingTuesday to Tax-time: 5 Free Promotional Opportunities
From GivingTuesday to Tax-time: 5 Free Promotional Opportunities
 
Engaging Major Donors on GivingTuesday
Engaging Major Donors on GivingTuesdayEngaging Major Donors on GivingTuesday
Engaging Major Donors on GivingTuesday
 
Ideas for GivingTuesday
Ideas for GivingTuesdayIdeas for GivingTuesday
Ideas for GivingTuesday
 
Innoweave webinar full deck
Innoweave webinar full deckInnoweave webinar full deck
Innoweave webinar full deck
 
The Evolution of a Planned Giving Program
The Evolution of a Planned Giving ProgramThe Evolution of a Planned Giving Program
The Evolution of a Planned Giving Program
 
Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar Reference Material for The Evolution of a Planned Giving Program Webinar
Reference Material for The Evolution of a Planned Giving Program Webinar
 
The Future of Volunteer Management
The Future of Volunteer ManagementThe Future of Volunteer Management
The Future of Volunteer Management
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue Egles
 
CanadaHelps 101 (March 2014)
CanadaHelps 101 (March 2014) CanadaHelps 101 (March 2014)
CanadaHelps 101 (March 2014)
 
Strategies for Renewing First Time Donor Support
Strategies for Renewing First Time Donor SupportStrategies for Renewing First Time Donor Support
Strategies for Renewing First Time Donor Support
 
What is CanadaHelps?
What is CanadaHelps? What is CanadaHelps?
What is CanadaHelps?
 
CanadaHelps 101
CanadaHelps 101 CanadaHelps 101
CanadaHelps 101
 
Building a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesdayBuilding a successful online campaign for #GivingTuesday
Building a successful online campaign for #GivingTuesday
 
CanadaHelps 101
CanadaHelps 101CanadaHelps 101
CanadaHelps 101
 
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause PartnershipsTeam Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
 
Des idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisanceDes idées #Mardijedonne pour votre organisme de bienfaisance
Des idées #Mardijedonne pour votre organisme de bienfaisance
 

Último

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimizationarrow10202532yuvraj
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementNuwan Dias
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5DianaGray10
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 

Último (20)

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API Management
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 

MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]