In this presentation we will give you a few tips and trix on how to get started with your content marketing strategy, what content your company can produce (or might already do) and how to share it to increase the engagement and interest from leads and potenial customers. Presentation by @charlotteulvros, CMCO Mynewsdesk

1. THE HOW, WHY, AND WHERE OF
CONTENT MARKETING…
… OR HOW TO HOOK YOUR
CUSTOMERS
Presentation @charlotteulvros, CMCO Mynewsdesk

3. WHAT?
”Content marketing is a
marketing technique of
creating and distributing
relevant and valuable content
to attract, acquire, and
engage a clearly defined and
understood target audience -
with the objective of driving
profitable customer action.”
Photo: @dearphotograph

4. Custom publishing, custom media,
customer media, customer
publishing, member media,
private media, branded
, corporate media, corporate
content
publishing, corporate
journalism, branded
media.

5. CONTENT DRIVES DECISION MAKING!

6. ”The currency in social media is value,
and that value is created by producing
and sharing valuable content.”

7. CONTENT STRATEGY?
HOW IS MY CONTENT:
GENERATED? PRODUCED? MULTIPLIED?
ACCESSIBLE? EASY TO VIEW?
EASY TO USE AND SHARE?
?

8. THE PLATFORMS AND THE CHALLENGES
Source: www.market0.com, Junta42, Content marketing Institute and Marketing profs

9. THE CONTENT
CHALLENGE:
- CREATION
- ENGAGEMENT

10. WHO?
PRODUCE YOUR
CONTENT?

11. • Comments
• Blogpost
• Tweets
• Photos
WHAT TYPE
• Illustrations OF CONTENT
• Infographics IS THERE?
• Video
• Podcasts
• Webinars
• Press releases
• eBooks
• Newsletters
• Events
• White Papers

12. KEY TO CONTENT SUCCESS – HUMANIZE!
Photo: http://farm5.static.flickr.com/4006/4581962986_2cb5ea4ef4_z_d.jpg

13. THROUGH A DIGITAL (SOCIAL MEDIA) NEWSROOM
- IN 1O MINUTES YOU CAN…
50 MILLION PUBLISH
PEOPLE BLOG
490 MILLION 50 MILLION
PEOPLE PEOPLE
760 MILLION 200 MILLION
PEOPLE PEOPLE

14. THE BRAND CHALLENGE 2012 – EMBRACING.
http://www.youtube.com/user/ResetLiveGrow