Hear lessons from a top developer, Playfish, on how to port your apps to MySpace

1. YOUR apps
on MySpace
Sebastien de Halleux
COO & Co-Founder

2. Context
Getting started
5 lessons to share
1 key take-away

3. Playfish is a social games company
We make games for friends to play together
Winner : 2008 GSP East, Appnite Award Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008
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4. Playfish community is growing fast
monthly active users (million) as of May 2009
30 million
monthly active users
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5. Pet Society is as big as
10 million users*
11 million
monthly uniques
Today
11 million
5 monthly uniques

6. Pet Society http://apps.myspace.com/petsociety
Credits: Pet Society fan video by kissxxii
Source: http://www.youtube.com/watch?v=yzLcNPXXNmE
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7. Lesson 1
MySpace community is unique
•! Sizable
130 million monthly
active users
•! International
54% US users
•! Engaged
average 232 minutes
monthly
•! Expressive
BIG on self-expression
Source: ComScore April 2009

8. Getting started is easy
If you have an existing social app
on another platform
MySpace is simple, seamless and quick
thanks to the OpenSocial common API
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9. Have a dev question?
we had many…
forum
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10. Lesson 2
Build with scale in mind
AS3 J2EE MDP
client server
canvas Fast secure REST
page CDN protocol api
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11. Lesson 3
Think global, feel local
Fact: MySpace is present in 30 countries in 15 languages
Tip: Think localization framework rather than new languages
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12. Lesson 4
Design for social engagement
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13. and involve users in your distribution
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14. Focus on quality
make your games FUN
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15. Get your users passionate
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16. Lesson 5
Make mistakes (and iterate)
you are running a service not a product
Measure Nurture Evolve

17. 5 lessons
as you bring your apps to MySpace
Understand the community
Build with scale in mind
Think global, feel local
Design for social engagement
and involve your users in distribution
Make mistakes and iterate
to achieve high quality apps and passionate users
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18. Key take-away
Think different – Think social

19. Thank you
Sebastien de Halleux
COO & Co-Founder
sebastien@playfish.com
San Francisco London Tromsø Beijing