Creating dynamic fitness and wellness experiences by felesha love

Wellness Proposal - Submitted by F. Love 11.1.13

Wellness
Mental and emotional well-being, spiritual health, the stability and quality of relationships, the
environment in which we live and work, satisfaction with career, continuing education and finally how
financially sound we are” Stebbins (2002).

Company
LOGO
The X Wellness Experience
Proposal written by Felesha Love, BS, MBA, ACE, LMI
Submitted to X
November 1, 2013

Executive Summary
• A Choice to Change the World echoes our responsibility as a department to provide opportunities
for the X community to evolve as a strong, healthy and vibrant community. Our mission is to
change unhealthy habits and old belief systems that perpetuate poor health and wellness. We live
in a time where success and happiness simply cannot be measured by money, education and
power alone but in our ability to live long enough to enjoy it.
• The objective of this PowerPoint presentation is to demonstrate innovative ways to use physical
education and wellness add value to the X experience. You will see how the areas can be
strategically used to support a growing community of exercisers and create financial sustainability
for the college. The X experience is a brand that demands quality, integrity and empowerment.
The Physical Education, Wellness and Recreation experience cannot fall short of expectations.
• This PowerPoint demonstrates innovative ways to meet the goals of the Wellness Revolution. I
will show you effective ways to establish research, add value to the education and service that we
provide.
• Meet needs
• Improve
• Influence
• Team
• What will this prove?

Where we are now

Situation Analysis
• The latest statistics confirm that more than half of all Americans are overweight or obese; a
startling one out of five children ages 5 to 17 is obese; approximately 28 million adults are dieting
to lose weight and another 23 million think they should be. An estimated 40 billion dollars is spent
annually on diet books, products, and services. Ninety percent of all dieters regain weight loss
within one year.
• African American women have the highest rates of being overweight or obese compared to other
groups in the U.S. About four out of five African American women are overweight or obese.
• In 2011, African Americans were 1.5 times as likely to be obese as Non- Hispanic Whites.
• In 2011, African American women were 80% more likely to be obese than Non-Hispanic White
women.
• In 2007-2010, African American girls were 80% more likely to be overweight than Non-Hispanic
White girls.
• More than 80 percent of people with type 2 diabetes are overweight.1
• People who are overweight are more likely to suffer from high blood pressure, high levels of blood
fats, and LDL cholesterol -- all risk factors for heart disease and stroke. 1
• In 2010, African Americans were 70% less likely to engage in active physical activity as Non-
Hispanic Whites.
• Deaths from heart disease and stroke are almost twice the rate for African Americans as
compared to Whites
• http://www.cdc.gov/nchs/data/series/sr_10/sr10_256.pdf
• http://www.ahrq.gov/research/findings/nhqrdr/nhqrdr12/10_lifestylemodification/T2_10_1_5-
2d.html
• http://minorityhealth.hhs.gov/templates/content.aspx?ID=6456

Creating the “X Wellness Experience”
All Hands On Deck
Each a part of the whole
Curriculum Classes
Wellness
Group Fitness Classes
Labs
Group Sessions
Personal Training
Wellness Coaching
Workshops
Intramuals
Outdoor Education
Recreation

Business Structure
The workplace environment—its energy and
dynamics—comprise the culture of a department.
Business culture is an influential and fluid
entity that represents who you are as a
team, what you stand for, how you conduct
yourselves and how you treat your
participants. It will ultimately impact work
quality, job satisfaction and enjoyment, and
employee retention; it will also help define your
brand in the customer’s eyes. While company
culture is important to any business, in a service
industry that exists to help people achieve their
health, fitness and sporting goals, a positive and
constructive culture is very influential.
Indeed, without a compass for culture, a business
really has no soul and, hence, little chance of
survival. http://www.ideafit.com/fitness-
library/building-corporate-culture-0Wellness Proposal - Submitted by F. Love 11.1.13

Manage Change Effectively

Organizational Transformation
Creating positive change with
creativity, enthusiasm, energy and passion!

Transformation
The Fitness & Wellness
Experience
Weight
Room
Cycle
Room
Cardiovascular
Room
Physical Education
Curriculum
Wellness Coaching
Intramurals
Recreation
Labs Personal
Training
Community
Service

Wellness in the Workplace
Effectively communicating the a vision and mission including a position
on public accountability and sustainability will be important to the
company’s position as an innovative global leader (Laureate, 2007).

Code of Ethics
An idea to formulate a code of ethics for our department is as follows:
As an employee/ of this department, I am committed to the vision and principles of professional
conduct, honesty and fairness. I pledge to spread enthusiasm about the fitness culture with all
wellness participants and the X community.
I promise to:
• Honor human life
• Practice sensitivity when consulting
• Provide safe and effective instruction according to the X’s brand
• Provide fair and equal treatment to all
• Maintain professional certifications and continuing education training
• Comply with all business and legal policies, procedures
• Maintain and promote health and wellness of mind, body and spirit.
• Maintain confidentiality of all member information
• Build a relationship of trust and respect in the workplace
• Contribute to a healthier world.

Creating a Fitness Culture
Wellness Proposal - Submitted by

Building Fitness Culture

Objectives
• Educate and Serve with Excellence
• Promote Healthy Lifestyle Experiences
• Explore the needs of those we serve
• Actively participate in research
• Help people find the right fit. Providing exposure to everything Wellness has to
offer helps people identify a fitness options they will stick to.
• Find ways to work with maximum efficiency and effectiveness
• Create Fitness Culture

Create a fitness experience
Lab 1 1 hour/ 1 session
Orientation: Introduction to the Fitness Experience. Fill out Health form, Fitness and
Wellness Assessment forms. *Includes participant response to physical and environmental
change, as well as, behaviors to reveal habits, barriers, self image and challenges with current
plan.
Lab 2 Goal Setting Lab 3 hours/3 sessions
FITT principle and National Standard recommendations
Basic Nutrition and Journaling with National Standard recommendations .
• Body Composition and National Standard recommendations.
• Participants will create a SMART Goal and a SWOT Analysis to determine short and long term
goals with accountability measures.
• Review and explanation of Fitness and Wellness Assessment taken in Lab 1 to determine
goals.

Serving the majority effectively
The number one priority for women is toning. Weight training helps to sculpt the
body, increase muscle mass and reduce body fat.

Consistency

Reap Benefits of Body Pump
• The number one priority for women is toning. Weight training helps to sculpt the body, increase muscle
mass and reduce body fat.
• Increase exercise adherence
• Service more people in one hour
• Ensure safe and effective exercise programming
• Make exercise prescriptions easier and maximize results
• Opportunity for teacher training certification in Body Pump/ on going professional training four times a year/
quality control is easier
• Participating students should pay half of all fees, sign four semester teacher agreement and Wellness perhaps as
an incentive can pay for annual training that amounts to the equivalent of the total cost of the certification.
• Frequent marketing opportunities
• World Class programming breeds world class instructors in your own backyard
• Provide cutting edge fitness experiences
• Create Excitement!

Make Global Change
One Class At A Time
• If you want to create change and get results you’ve got to think BIG.
• Drive a larger population of participants toward greater fitness results, faster.
• LES MILLS™ group fitness and team training programs has a proven track record of fitness
results. Over twenty years of solid exercise science research is available to create a fitter
planet, one workout at a time.

Flexible Active Lifestyle Programs
Group Fitness
Strength/Core
Cardio
Equipment
Intramurals
Group
Sessions
Walk/Jog/Run
Group Fitness
Cardio Classes
Ways To Promote Active Lifestyles
Private Group Session:
Boxing/Kickboxing/Cross
Fit
Speciality Sessions
Intramural

Personal Training vs. Group
Fitness

Trends
• 95% Require structured exercise programming
• 73% are obese
• 93% of clients do not know the importance of taking a pulse check during
cardio workouts or did not know how to conduct the pulse check
• 60% weight between 150-170 lbs
• Average age of participants 17-21
• 10% of faculty participate in personal training
• Average Resting Heart rate is 70-79
• 90% request Strength Training
• 80% request Cardiovascular Endurance Training
Trends are reflective of Felesha Love’s clients only

Group Fitness
• One Body Pump instructor
• 3 hours per week of instruction
• Serving 150 participants per week
• *Participants’ results are unlimited with proven exercise prescription and
motivating instructors.
• Added bonus: Community, Comradely, Improved Confidence, Improved
Fitness and Wellness Results

New Participant Intake

Labs

Objective for Labs
• Build Community, Motivate and Empower!
• During the X Wellness Experience tour participants explore all that the Wellness Center
has to offer. This method allows the participant to identify their favorite exercise
methods, build confidence in the fitness areas and learn to take care of equipment
while walking a new path to wellness.
• Create personal fitness plan to include Group Fitness Classes and Recreational activity
to best meet individuals goals. Personal training is best suited for specialized training.
• Check-in Sessions to indicate milestones
• The real work begins! Incorporate other dimensions of wellness elements to support
behavioral change. Based on their goals create accountability and milestones.
• Use every opportunity to create meaningful and pleasurable experiences to promote
fitness for life.

Lab 3 4 hours/4 sessions
X Wellness Experience Tour, Lifestyle
Management and Exercise Prescription
• Standard fitness assessment will be
administered
• Participants will observe group fitness
classes, group sessions and intramural activity
before their initial participation. Upon the first
day of physical activity, participants will test the
new activity for 15-30 minutes and consult with
wellness coach/PT. In addition, participants will
learn how to operate various cardio equipment
and use safety precautions as a part of
cardiovascular assessment lab.
• Participants will learn how to take their heart rate
and work within their aerobic target heart rate
zone, THR.
• Group fitness instructors should include lead a
heart rate check during all cardio classes to
keep participants aware of their heart rate
training zones.
• During strength training assessment and lab
sessions, participants will learn to use
equipment correctly and safely. In addition, they
will take sculpting classes that offer consistency
to National Standards and offer maximum
benefits.(see slide 30 )

Lab 4
Personal Wellness Sessions
Biweekly-Maximum/ 1.5 - 2 hours
• Coach/Trainer will conduct participant
consultations. Research, surveys and
questionnaires should be available to extract
data in advance. Use data from the participants
lab experiences to create a personalized
prescription to include a X Wellness Experience
Model and flexible contingency plans. Devise
action plans and accountability contract
• X Wellness Experience Model includes Body
Pump and the wellness component of lifestyle
management. Body Pump is used as a platform
to generate results
• Structure fitness models to meet all areas
according to National Standards to include the
following:
• Cardiovascular conditioning
• Weight reduction
• Muscle building
• Sport-specific training
• General muscle tone and fitness
• Body sculpting and toning
• Rehabilitation from injury
• 3 week, 6 week and 12 week programs
• Participant should have opportunity to assess
Coach/Trainer and fitness experience

Putting goals in motion
• Create assessment tools to pull research data (see slides 36-37)
• Test and modify fitness and wellness plans as needed
• Communicate, Motivate, Inspire!
• Integrate Seven Dimensions of Wellness and Change Management
• Support healthy lifestyle choices and encourage lifestyle management
• Create new milestones
Check-in sessions

Best Practices
Policy Structure:
• Fitness Assessment:
• Wear comfortable, athletic-type clothing (i.e. shorts,
t-shirt, and athletic shoes).
• Drink plenty of fluids 24-hours preceding the
assessment to ensure normal hydration.
• Avoid food, tobacco, alcohol, and caffeine at least 3
hours before assessment.
• Avoid exercise or strenuous activity before the
assessment on the day of testing.
• Get an adequate amount of sleep (6 to 8 hours) the
night before the test.
• Inform your Coach/PT about any medication and/or
other supplements you are taking (take recommended
physician dosage the day of assessment).
Fitness Assessments Include
• Free service assessments include evaluation of the
following:
• Height
• Weight
• Resting Heart Rate
• Resting Blood Pressure
• Body Composition
• Hamstring Flexibility
• Hand Grip Strength
• Cardiorespiratory Endurance (VO2 max)
Participant receives summary of their current physical
fitness status. This summary can be used to plan a
workout program and formulate a personalized
exercise prescription provided by Wellness Coach/PT
• A Medical History Questionnaire
• Informed Consent for Testing should be completed
prior to consultation
• Create Coach/PT Evaluations and make them
available to all participants.

Wellness Program Structure
What should people expect? What do we
do? Add value to one-on-one sessions.
Program and services should be printed and
made available for the community.
• Participants are matched with Coach/PTs
based on availability, goals, and preferences
provided on Labs.
• Participants are not guaranteed a Coach/PT.
• Once matched, participants should be
contacted by Wellness Coach/PT within 5
business days by electronic.
• An Orientation, and Coach/PT Introduction
Letter should be emailed prior to visit.
• Correspondence for Group Sessions, Labs.
Fitness Assessment, initial consultation, Lab 1
and 2 should be completed before
beginning the participant’s first training
session.
• A personal Fitness Assessment and
Consultation are always included with all
training packages even if the college allows
paid private sessions.
• Personalized exercise prescriptions and
fitness programs will be written based on the
data collected in Lab assessments and
consultation.
• All Assessments and specialty training
sessions last 1 hour.
• All Check in sessions last 30 – 60 minutes.
Best Practices (continued)

Contract/Letter of Agreement
Once matched with a Coach/PT and a mutual
agreement has been made outlining the terms
of the actual training program. Participant
should be required to acknowledge in writing
with a signature, and submit the official Letter
of Agreement to include Confidentiality &
Coach/PT Evaluation.
• All information regarding program and
progress should be kept confidential and
remain in one department participant file for at
least 2 years following the cessation of
participation in the program.
• Staff should attend workshop to adhere to
HIPAA guidelines to protect vital health
information given. Information should not
be discussed with anyone other than
assigned Coach/PT.
• At the completion of every semester and/or at
the cessation of involvement with the Wellness
program, participants evaluate Coach/PT on a
number of areas.
• Policy for running late for a training, Lab or
consult session. Staff are only required to wait
10 minutes before that session is forfeited.
• If a participant is late, the session will only last
until the end of hour for which that session
was scheduled.

• If a participant needs to cancel, he/she is to
directly notify the Wellness Scheduler or contact
Coach/PT directly a minimum of 2 hours prior to
the scheduled session time.
• If a participant does not give his/her Coach/PT at
least a 2 hour notice, that session is forfeited and
will not be rescheduled.
• If a participant misses two (2) scheduled
sessions, the participant contract is forfeited.
• Participants will receive credit for any training
session cancelled by the Coach/PT, or due to
uncontrollable circumstances (i.e. severe
weather, power outages), or personal
emergencies. A missed workout session must be
rescheduled within 7 days or the bonus will be
waived.
• Individuals who have any of the following
conditions will be required to have a Medical
Clearance and Physician's Consent form before
beginning a Personal Training program:
– Hypertension (High Blood Pressure
>145/95mmHG)
– Hyperlipidemia (Cholesterol > 220 mg/dl or
a total cholesterol-to-HDL ratio of > 5.0)
– Diabetes
– Past or present history of Heart Disease
– Abnormal resting EKG
– Acute systemic infection, accompanied by
fever, body aches, or swollen lymph glands
– Other conditions that the Coach/PT may
deem to present an unreasonable risk to
participant’s health if he/she were to
participate in a fitness program.

Seven Dimensions of
Wellness
Physical
Emotional
Mental
Spiritual
Environmental
Occupational
Social
Improving Exercise and
wellness Behavior

Objectives Support Fitness Culture
• We have a once in a lifetime opportunity to create change that will effect our community and the world.
• Create a fitness and wellness web to include Seven Dimensions of Wellness and Change
Management.
• Strategically implement change across the departments
• Interconnect functional skills training, lifestyle management, FITT Principle, basic nutrition, components
of fitness, to support integration of the Seven Dimensions of Wellness and Change Management.
• The two Department Objects promote sustainable fitness and wellness over lifetimes.
• Generate data and plan research.
• Establish Learning Outcomes and Curriculum Map to meet Seven Dimensions of Wellness and Change
Management objectives. Plan with clear, measurable outcomes.
• Use data to address the needs of the X community and to create activities that support disparities
among African American women and families.

Action Plan
• PE Curriculum should include obtainable, measurable outcomes.
• Wellness classes, recreation, outdoor and Intramurals can adopt two areas from one
Department objective to build fun, creative ways of implementation.
• Build research objectives around this fertile opportunity.
• Measure everything to plan next steps.

Serve with Excellence
The leading challenge in fitness programming and exercise prescription is
inconsistency leading to limited results!

Potential revenue contributions to
sustainability of new facility
Options can be available to students, faculty and
staff as added value to the Fitness and Wellness
Experience
Personal Sessions
• We offer both individual one hour and half hour
training sessions
• ½ hour sessions start at $23/session*
• 1 hour sessions starting at $40/session*
• Get fit with a friend!
• Buddy sessions start at $28 per person/session*
• *All Pricing is for 15 session packages. In addition to
free orientation and fitness assessments.
Group Fitness and Specialty Group Sessions
• $10 per month or $3 per class
• Body Pump, Boot Camp, Cross Fit, Functional and
Sports training
Workshop Labs are lecture and/or physical activity
coaching
• $10 - $25 (3-10 sessions)
• Stress Management
• How to Manage a college budget
• Time Management
• Mediation Technique
• Transforming Difficult Habits
• Restful Sleep Techniques
• Outdoor and Recreation topics and group training

Interconnectedness
Wellness Proposal - Submitted by

The Fitness & Wellness
Experience
Weight
Room
Cycle
Room
Cardiovascular
Room
Physical Education
Curriculum
Wellness Coaching
Intramurals
Recreation
Labs Personal
Training
Communit
y Service
Physical Education Curriculum

Curriculum Mapping
Connecting components to support the physical education curriculum

Adults spend 60 percent or more of their waking hours sedentary, according to a 2010 review of numerous studies over the past decade, conducted by a group
of researchers from Australia and the United States. (Most of the data were gathered by connecting people to accelerometers to measure how long they are still.
(Retrieved from the Washington Post http://articles.washingtonpost.com/2011-07-12/lifestyle/35238403_1_health-risk-long-term-health-balance-exercises on
November 1, 2013)
Students demonstrate stretches to relieve chronic
lower back pain.
Students demonstrate how to prevent stress in on the
lower back knees and hips during excessive sitting and
standing.
It might be time to shift the goal for obesity treatment away from just weight loss and BMI to include body fat reduction and a better understanding of nutrition.
(Journal of the American Medical Association, 2012:307 [1], 47-55).
Students use critical thinking skills to determine their caloric expenditure to improve health.
Students decrease their body fat percentage by 2%
with increased exercise expenditure over 13 weeks.
Students determine the number of calories needed to
make changes in their weight based on caloric intake
and exercise expenditure.
With human function, optimal body-wide tension needs to be sensitive to and stimulated by changes in magnitude, angle and rate of loading (Huijing, 2007)
Students improve core stability that translates to improved fitness and daily activities.
Students demonstrate a modified plank for 60 seconds.
Students measure the number of sit ups performed in
60 seconds.
Curriculum Mapping

Love’s Contribution
Awareness of Mind, Body and Spirit
Mental and emotional well-being, spiritual health, the stability and quality of relationships, the
environment in which we live and work, satisfaction with career, continuing education and finally how
financially sound we are” Stebbins (2002). As a transformative leader, I offer X College outstanding
organizational and management skills. I inspire to contribute 25 years of fitness experience into
creating awesome experiences for our fitness and wellness community.
I am passionate and prepared to offer a Mind, Body and Spirit component to the wellness experience.
Over the years, I have excelled in helping people change unhealthy lifestyle habits and learn balance
as a path to becoming healthier and happier.

Recipient of the Phoenix Award from former Atlanta Mayor Bill
Campbell and Lieutenant Aide De Camp from former Governor Zell
Miller, in addition to numerous accolades from Atlanta Public Schools
and Cobb County Public Schools for her outstanding achievements
as a leader in fitness and community service.
Felesha Love, BS, MBA, ACE,LMI
Chopra University
Certifying as a Vedic Master (Ayurveda, Yoga &
Primordial Sound Meditation)
Instructor at X College since 2007
Faculty since Fall 2013
(See resume for details)

Creating dynamic fitness and wellness experiences by felesha love

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Creating dynamic fitness and wellness experiences by felesha love