1. Baby and Kiddie Fair
Grand Atrium - Supermal Karawaci
19 may - 1June 2014
“A perfect shopping spot for Moms, babies and kids in
Tangerang area “

2. Facts
 Di tahun 2013 menjelang 2014, populasi kelahiran bayi
dalam kurun waktu tersebut mencapai peningkatan
yang signifikan sekitar 2.34% khususnya di wilayah
ibukota Jakarta dan Banten
 Pemerintah menargetkan melalui BKKBN yaitu target
rencana pem-bangunan jangka menengah nasional
(RPJMN) 2010-2014 adalah 30 kelahiran per 1000

3. Venue
Supermal Karawaci merupakan mall terbesar yang
terletak di barat Jakarta dan memiliki lebih dari 600
tenants dengan berbagai brand baik lokal maupun
internasional.
Dengan konsep mall keluarga yang memiliki 4 lantai
dipenuhi oleh beragam tenancy mix, Supermal Karawaci
mencatat peningkatan customer hingga 25000 per hari di
weekly basis dan 45000 per hari ketika di weekend basis
yang dikunjungi oleh kalangan kelas ekonomi menengah
dan menengah atas.

4. Map
Location: Grand atrium

5. Event Highlight
With 2 weeks period of having this integrated show, it will
create some market initiatives and easily penetrate into
new customers not only within the daily mall customers
but also gather outside Karawaci area.
Supermal Karawaci presents to the audience about the
event through some interactive talk show and games
sponsors by exhibitor with schedule below:
………………..

6. Who can join?
 Baby and kids clothing, shoes and accessories
 Maternity clothing and equipment
 Independent mid-wives, hospitals, birth centres, and cord blood storage
 Insurance and financial institutions
 Toys, collectible games, educational games and gifts
 Nursery furniture and equipment
 Pre-school and after school care/facilities

7. Who will visit?
 Mall customers
 Members of privileged platinum card Supermal
Karawaci

8. Media promo
- ABOVE THE LINE
Printed Advertisment
Billboard
- BELOW THE LINE
Flyer, Poster
Hanging Banner
TVC ,etc
- Social Media
Website
Twitter
Facebook
Instagram

9. BUDGET EVENT
No
Description
1 Target Income /Center Atrium
Period
2 weeks x 20 booth
Total
Rp. 252.000.000
20 Partisi x Rp. 3.000.000
Rp. 60.000.000
Expenses
1
Booth (Partition, MCB, Carpet,
Cable)