The document summarizes a conversation between Barry Libert, author of Barack, Inc., and Don Tapscott, author of Grown Up Digital. They discuss how the rise of social media and new technologies are changing business and how companies can leverage these tools to better engage with customers, especially younger generations entering the workforce. The authors provide three main ideas: 1) The world is changing as new technologies are embraced more widely 2) The future of business is social as people increasingly connect online 3) Companies should start experimenting with these new technologies to improve communication and collaboration.

3. Moderator & Supporting Cast Dave Wilkins Senior Director, Product Strategy at Mzinga [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Alexa Scordato Social Media Marketing at Mzinga [email_address] Twitter: @alexa alexascordato.com Alexa will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.

4. Let’s go over a few logistics…

6. Idea #1 The World Is Changing

9. Businesses are thinking about social technologies. Is there a digital divide? ?????? Net Gens already use them.

11. There are new ways to manage… "Don't just use Millennials as foot soldiers. Treat them as peers. Listen to their suggestions. Let them collaborate with you. Don't run our group like a liberation hierarchy. Give them real power and they'll surprise you positively."

12. Idea #2 The Future of Business is Social

15. Idea #3 Getting Started

16. Let’s consider think through some options…

19. “ It’s about all of us.” -Barack Obama It’s not about you.

20. Any Questions?

21. Other Resources www.mzinga.com l February 2009 wearesmarter.org barackinc.com amazon.com amazon.com Ngenera,com

23. Thank You! www.mzinga.com l February 2009 Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh