The Benefits of Social Learning & Mzinga OmniSocial
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The Benefits of Social Learning & Mzinga OmniSocial
- 1. Customer Experience The Benefits of Social Learning & Mzinga OmniSocial Mzinga webcast March 2012 MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 1
- 2. About Me Emese Nicholson Mzinga Solutions Architect Contact info: emese@mzinga.com MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 2
- 3. In Today’s Session, We’ll Cover… Who is Mzinga? What is social learning and why is it relevant? Mzinga Solution overview Mzinga OmniSocial demo Q&A MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 3
- 4. Mzinga At-a-Glance Leading Provider of On-Demand Social Software Solutions Technology Broadest Large Market & & Services Solution Set Customer Footprint • Robust social software Targeted social software • 40 million users technology suite solutions for: • 14K+ communities • Scalable solution • Marketing under management platform with flexible • 160 countries • HR & Employee deployment option Collaboration Monthly metrics: • Strategic • Customer support consulting, learning & • 1.2 B page requests moderation services • 350K new users/mo MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 4
- 5. Customer Experience What is Social Learning & Why Is It Relevant? MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 5
- 6. Social learning is a fundamental shift in how people work… …accelerating and broadening individual and organizational reach & potential. MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 6
- 7. “ Today's workplace is diverse, distributed and full of context shifts. Investing in collaborative business practices is essential to productivity and competitive advantage. ” -Gartner “ Social learning is simply put: learning through your interactions with others and through the knowledge and expertise of others. ” -Mzinga MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 7
- 8. A Brief History of Human Communication Premise #1: The nature of human communication has changed. 1:1 1 : Many Many : Many Model Time 1900’s 1900’s 2000 MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 8
- 9. Worldwide Demographic Issues Premise #2: The workforce has changed and will continue to change. Older, more knowledgeable Younger, more technically people are retiring, savvy people are entering resulting in a talent and the workforce with new expertise shortage expectations MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 9
- 10. Long-standing Issues in Performance Premise #3: We’ve been standing on a whale fishing for minnows. (Futurist Paul Saffo) Informal Learning Formal Learning 13% 87% Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 10
- 11. WBT and Asynchronous Learning is Broken Premise #4: We need to insert the social back into WBT and LMS. Good stuff? Bad stuff? • Saved costs • Diversity of perspective • Consistency of message is lost; lack of social • Time of need access to connection information and learning • Real-world knowledge • Easier assessment sharing and context is lost • Debrief is difficult MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 11
- 12. As a business person, why is it critical to care? MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 12
- 13. “ Traditional methods of training alone have shown rapid knowledge loss… …60% of material can be forgotten 24 hours after a formal class is given. ” Source: ASTD MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 13
- 14. “ Yet, learners who engage in interactive, engaged learning on the web…. …score15% better on tests than students who attend live classes. ” Source: ASTD MZINGA Source: ASTD l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 14
- 15. A comprehensive formal & social learning programs also enables users to… Complete tasks 30% …spend 28% ....and perform more accurately than more of their work tasks 41% faster with formal learning week being alone… productive Source: US Department of Labor MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 15
- 16. Social collaborative learning is fast becoming the central delivery method N = 158 MZINGA l #1 Source: McLean & Company IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 16
- 17. Key Social Learning Benefits Productivity & Revenue & Retention Customer Experience Efficiency Gains Opportunities Benefits Improve up-sell by offering Deliver more relevant Reduce lost opportunity costs by extended customer education & content, events, and learning extending learning value support programs Increase customer retention by Provide networks of mentors, empowering employees to Improve customer response times SMEs, etc. to other employees perform their jobs more effectively Enrich user participation by Reduces overall learning Expand connections & relationships acknowledging contributions via development timelines within the overall business recognition Enables a culture of continuous Improve brand recognition through Drive increased customer knowledge sharing voice of the customer satisfaction MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 18
- 18. Mzinga OmniSocial Solution Overview MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 19
- 19. Mzinga OmniSocial Suite: Product Portfolio Mzinga OmniSocial Solution Suite Easy to use, best-in-class components for the full scope Your Brand of collaborative learning needs: AUTHORING CATALOG MZINGA LINK SOCIAL MEDIA LEARNING PERFORMANCE ANALYTICS/BI Create learning Deliver Conduct online live Connect & share Manage employee Assess skills and Listen, measure content & off-the-shelf training events knowledge and customer develop careers and evaluate simulations content and meetings informally learning & learner activity development MZINGA Inc.l Confidential Mzinga, #1 IN ON-DEMAND SOCIAL SOFTWARE l 20 MZINGA.COM 20
- 20. Creating a Business of Pervasive Learning Communicate & engage Marketing • Prospects • Customers • Enthusiasts & Fans Drive business Stimulate improvements interest & Mzinga participation OmniSocial HR & Learning Support • Recruits • Customers • New Hires • Partners • Employees • Alumni Share knowledge & capture collective intelligence MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 22
- 21. Thank You! If you have additional questions or would like to learn more, visit mzinga.com or contact us at 888.MZINGA.8 Or contact me at emese@mzinga.com MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l MZINGA.COM 32
Notas del editor
- Hello, and thank you for taking the time to learn more about how you can put social learning to work for your business. My name is ______, I am a __________ at Mzinga, and I will be guiding you through the presentation.
- So what does Mzinga provide as a partner? A full breadth of technologies and services designed to ensure the success of your solution A broad solution set that is targeted to address the three major use cases of organizations Lastly, we have years of experience under our belt in providing solutions for some of the world’s largest brands
- What are the business impacts of social learning?
- Social learning is a fundamental shift in the way people work, collaborate, and learn within an organization. Social learning accelerates and broadens the reach and potential of both the individual and the organization.
- Gartner says that “Today’s workplace is diverse, distributed and full of context shifts. Investing in collaborative business practices is essential to productivity and competitive advantage.” And Mzinga has defined social learning as learning through your interactions with others and through the knowledge and expertise with others.
- Mzinga was the first company to bring a platform to the market that includes tightly integrated formal and social learning components. Let’s talk about why we did that. First, we recognized that the nature of human communication has changed in the past century.
- Second, we recognized that the workforce has changed and will continue to change.
- Third, we recognized that learning investments have been out of balance with the return on organizational learning efforts. In this study done by Jay Cross, it was determined that most people learn through informal means; and yet most organizations are not investing in informal or social learning.
- And fourth, we recognized that we need to insert the social back into web based training and back into the learning management system.
- Why is it important for you to care about social learning?
- Because if you are investing only in traditional learning, then you are wasting some of your money. The American Society for Training & Development has proven that 60% of material can be forgotten 24 hours after a formal class is given. Think of that as 6 dollars lost for every 10 spent.
- The ASTD also found that learners who engage in interactive, engaged learning on the web score 15% better on tests than students who attend live classes.
- And the US Department of Labor has discovered that an approach of social learning with formal learning allows learners to complete tasks 30% more accurately, spend 28% more of their work week being productive, and perform tasks 41% faster compared with formal learning alone.
- In fact, social learning is fast becoming the primary delivery method for organizations. According to a study done by McLean and Company, social collaborative learning is projected to go up 170%. These same companies are expecting to decrease investments in instructor led training and increase elearning offerings.
- That investment will be money well spent. Social learning investments are tied to productivity and efficiency gains; revenue and retention opportunities; and customer experience benefits.
- So how do the MzingaOmniSocial solutions stand out in the marketplace?
- Mzinga provides a robust product portfolio including easy to use best in class components which include learning, social learning, content authoring and business analytics. Our customers use these different components as needed to support their business goals.
- The MzingaOmnisocial solution allows organizations to facilitate collaborative conversations across the enterprise. To grow their prospect network and target market base by connecting and engaging with buyers; to enable access to the broadest range of formal and user generated content in order to put key information at customers’ fingertips; to co-create and collect feedback and collaborate with customers to gain more insight into their needs; and to enable solutions and opportunities for customer growth and optimization.
- Using those different components, our clients are able to create a business of pervasive learning throughout their enterprises to achieve their business goals. For the marketing department, OS can be used to engage prospects, customers, enthusiasts and fans. For the support department, OS can be used to provide time of need support information to customers partners and alumni. And for the learning department, OS can be used to provide training and onboarding support to recruits, new hires and employees.
- Thus, OS provides business benefits through recrutiing
- Mzinga also provides strategic services and scorecard analysis, to add the human touch in order to make sure your community has continued success.
- Let’s take a look at some real world examples of MzingaOmniSocial in action.