Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals. Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick. In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid. Guest speakers include: • Marie Rourke, president, WhiteFox Marketing • Nicole Reisberg, social media strategist, WhiteFox Marketing

1. © 2015 N-able Technologies, Inc. All rights reserved. 1
@ChannelPR
@NicoleReisberg
Social Media
MSP
How to Get a Handle
on Social Media
for the

2. © 2015 N-able Technologies, Inc. All rights reserved. 2
“It’s not just what you say, it’s how you say it and
who hears you that makes it actionable.”
By definition social media is SOCIAL.
Keep it real. Keep it relevant.
*Source: Marie Rourke, WhiteFox Marketing Follow today’s webinar #MSPsocialchat

3. © 2015 N-able Technologies, Inc. All rights reserved. 3
Marie Rourke, WhiteFox PRNicole Reisberg, WhiteFox PR
Today’s Presenters
Follow today’s webinar #MSPsocialchat

4. © 2015 N-able Technologies, Inc. All rights reserved. 4
@ChannelPR
@NicoleReisberg
Best Practices
HiringTalent and ManagingYour Social Media
Speakers& Agenda
Marie Rourke @ChannelPR
Nicole Reisberg @nicolereisberg
Getting Started with Social Media
The History

5. © 2015 N-able Technologies, Inc. All rights reserved. 5
@ChannelPR
@NicoleReisberg
Founded in 1985
AOL
LinkedIn:
December
2002
MySpace:
August
2003
Facebook:
February
2004
YouTube:
February
2005
Twitter:
March
2006
Pinterest:
March
2010
Google+:
June
2011
Computer-mediated tools that allow people to create, share and exchange
information, ideas and pictures/videos in virtual communities and networks.
Instagram:
October
2010
Social Media
with
*Source: Wikipedia

6. © 2015 N-able Technologies, Inc. All rights reserved. 6
@ChannelPR
@NicoleReisberg
Social Media Goes Corporate
Social media has made brand reputation a priority and real-time,
two-way conversations a reality.
2004:
Yelp for
Businesses
launches
2007:
JetBlue
begins to use
Twitter for
customer
service
2007:
Facebook
launches
advertising
2007:
YouTube
launches
Partner
Program,
allowing users
to earn
revenue
2008:
Facebook
launches
Pages for
businesses
2010:
Pinterest
launches for
businesses
2010:
Twitter
launches
advertising
2010:
LinkedIn
launches
Company
Pages
2011:
Google+
launches
Business
Pages
Compliments and complaints
are suddenly very real.
93% want businesses to have a
social presence of some kind.
*Source: Cone Communications Social Media Study. Boston, MA. 2008, Web Link.

7. © 2015 N-able Technologies, Inc. All rights reserved. 7
@ChannelPR
@NicoleReisberg
Social Stats
• The average user spends
2 hours, 25 minutes
• per day on social media.
• It’s becoming more than just a
platform for socializing = 30% of
the general pop is actually getting
their news from Facebook.
Total World Population:
7.21 Billion
Active Social
Media Accounts:
2.08 Billion
(with 12% growth in the last year)
*Source: WeAreSocial.net, Journalism.org

8. © 2015 N-able Technologies, Inc. All rights reserved. 8
@ChannelPR
@NicoleReisberg
Tech Companies Rank Among
Top Social Brands

9. © 2015 N-able Technologies, Inc. All rights reserved. 9
@ChannelPR
@NicoleReisberg
Top Social Platforms
IT Companiesused by

10. © 2015 N-able Technologies, Inc. All rights reserved. 10
@ChannelPR
@NicoleReisberg
Social Media is Part
of the Buying Decision
46%
of web users
look to social
media when
making their
buying
decisions.
56%
of B2B
marketers
have acquired
new
partnerships
through
social media.
67%
ofTwitter
users are far
more likely to
buy from
brands they
follow on
Twitter.
8Out
of 10
SMBs use
social media
for their
business to
drive
growth.
*Source: SearchEngineJournal.com, SocialMediaExaminer.com, Ragan.com, Hubspot.com

11. © 2015 N-able Technologies, Inc. All rights reserved. 11
@ChannelPR
@NicoleReisberg
Getting Started
1. 2. 3. 4.
Steps for
Social Stardom10

12. © 2015 N-able Technologies, Inc. All rights reserved. 12
@ChannelPR
@NicoleReisberg
1. Set your strategy
Determine your game plan and what success will look like
2. Pick your platform(s) & people
3. Fill in all profile fields available
Use high-quality, appropriately-sized profile and header photos
4. Mark up the calendar
Schedule editorial, key milestones (events)
5. Make a statement & communicate inside
Determine key messages, what’s within bounds, what’s out of bounds
Steps to
Getting Started10(1-5 Prep Work)

13. © 2015 N-able Technologies, Inc. All rights reserved. 13
@ChannelPR
@NicoleReisberg
• Listen to the current
social conversation
– Who are the top players on social?
– Which hashtags are they using?
– What content types are getting high
engagement?
– Where are conversations taking
place? (which social platforms)
• Get to know your audience
– Knowing their demographics and
interests will help you serve them
content they will appreciate and
engage with
– Pull demographic info using social
analytics tools
• Get the staff involved!
– Ask your team to engage with and
share posts on their social networks
(if they’re comfortable)
– Your staff can be your best source of
social media growth, especially if
you’re starting out
Steps to
Getting Started10(6-10 are Actionable)
6. Make a list of prospects…Follow!
 People, companies, etc.
7. Make a list of customers & partners…Follow!
 Vendors, distributors, manufacturers, businesses, clients,
customers.
8. Share your social handles
 Add to website, emails, collateral, cards
9. Engage, educate & evangelize
 Remember: 80/20 --- It’s less about you, more about them
10.Refresh

14. © 2015 N-able Technologies, Inc. All rights reserved. 14
@ChannelPR
@NicoleReisberg
Being a Millennial isn’t a Must
Hiring & Managing the Talent
Follow today’s webinar #MSPsocialchat

15. © 2015 N-able Technologies, Inc. All rights reserved. 15
@ChannelPR
@NicoleReisberg
Choosing the Right
Social Media Manager
Hire for attitude, professionalism and skill!
• Experience and Creativity – Choose a team member or vendor who has previous
experience running social media pages for businesses and is classy and creative
• Industry Knowledge – Be sure the individual has the experience you need and a
clear understanding of your industry
• Time – Being the social media manager doesn’t have to be a full time job, but it
does require a daily commitment of time and energy
• Realistic Expectations – It takes time to build an engaged social community. Be
prepared to devote at least 4-6 months to see real results

16. © 2015 N-able Technologies, Inc. All rights reserved. 16
@ChannelPR
@NicoleReisberg
• Monday
– Plan Posts for NextWeek (30 minutes)
• Tuesday
– Schedule Posts for NextWeek (30 minutes)
• Wednesday
– Concentrate on outreach for 1 social media channel (30 minutes)
• Thursday
– Re-share popularTweets (15 minutes)
• Friday
– Review weekly activity and make strategy adjustments (30 minutes)
• DAILY
– Monitor engagement and respond (30 minutes throughout the day)
Approximately 5 hours per week minimum
A Week in the Life of a
Social Media Manager

17. © 2015 N-able Technologies, Inc. All rights reserved. 17
@ChannelPR
@NicoleReisberg
Best Practices for Social Media Success
Follow today’s webinar #MSPsocialchat

18. © 2015 N-able Technologies, Inc. All rights reserved. 18
@ChannelPR
@NicoleReisberg
Breakdown of a Great LinkedIn Post

19. © 2015 N-able Technologies, Inc. All rights reserved. 19
@ChannelPR
@NicoleReisberg
Breakdown of a Great Facebook Post

20. © 2015 N-able Technologies, Inc. All rights reserved. 20
@ChannelPR
@NicoleReisberg
Breakdown of a GreatTweet

21. © 2015 N-able Technologies, Inc. All rights reserved. 21
@ChannelPR
@NicoleReisberg
Timing &
Measurement
Follow today’s webinar #MSPsocialchat

22. © 2015 N-able Technologies, Inc. All rights reserved. 22
@ChannelPR
@NicoleReisberg
Timing is Everything
Scheduling & Spontaneity
Facebook...
● Most popular time isWednesday at 3pm
● Stick between 1pm and 4pm on other days
● Ramp up posts at the end of the week
● Post at the top of the hour (0:0 - 0:15)
Twitter...
● Monday -Thursday 1pm - 3pm
● AlwaysTweet onThursdays
LinkedIn...
● Tuesday - Thurs at noon or 5-6pm
● Stick to weekdays
Google+...
● Wednesday at 9am
● 9am - 10am all other days

23. © 2015 N-able Technologies, Inc. All rights reserved. 23
@ChannelPR
@NicoleReisberg
Getting Results in RealTime with
Dedication, Focus & Strategic Spending
No Ad budget. 30-60 mins daily.
Daily posts and engagement for 5 mo.
1,500 new followers across board
w/majority on LinkedIn (795+)
and Twitter (450+)
$300 mo. Flash Budget
for Facebook
Daily posts and engagement. In two
months, 1,500+ Likes from
partners and customers
Use Hashtags & Handles
#ITSecurity #ITServices
@Dell #IoT #BigData
#TopTech @Cisco

24. © 2015 N-able Technologies, Inc. All rights reserved. 24
@ChannelPR
@NicoleReisberg
Measuring Results
It’s not perfect, but it is possible….
• Increases indicate revenue success
– Online Reach
– Traffic to your website
– Post Engagement
– Leads
– New Customers
– Conversion Rates

25. © 2015 N-able Technologies, Inc. All rights reserved. 25
@ChannelPR
@NicoleReisberg
Recommended Reads
• Follow Social Media Blogs
– Social MediaToday
– Buffer Blog
– HubSpot
– Inc. Social Media Blog
• Review the latest happenings:
– FastCompany:World’sTop 10 Most Innovative Companies of 2015 in Social Media
– Inc.: 7 Simple Social Media MovesThatWork
– Talkin’ Cloud: 6ThingsYou Should Know About Social Media
– AreYour Marketing & Social Media Strategies Aligned? 5 Checks & Balances

26. © 2015 N-able Technologies, Inc. All rights reserved. 26
@ChannelPR
@NicoleReisberg
Q A

27. © 2015 N-able Technologies, Inc. All rights reserved. 27
Thank you

28. © 2015 N-able Technologies, Inc. All rights reserved. 28
The N-ABLE TECHNOLOGIES and N-CENTRAL marks are the exclusive property of N-able
Technologies, Inc. and its affiliates, are registered with the U.S. Patent and Trademark
Office and the Canadian Intellectual Property Office, and may be registered or pending
registration in other countries. All other N-able trademarks, service marks, and logos may
be common law marks, registered or pending registration in the United States, Canada, or
in other countries. All other trademarks mentioned herein are used for identification
purposes only and may be or are trademarks or registered trademarks of their respective
companies.