Marketing Strategies PowerPoint

Online Marketing Strategies for Business Owners

Online Marketing Strategies for

Business Owners
Passion is contagious and one
of the greatest branding tools
you can employ.

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How to Plan Your Social Marketing Strategy

When planning your social marketing strategies, tools and tactics the
ultimate question you must ask is this:
“What do I want the relationship with
my customer to look and feel like?”

Once you have a picture of how you want your prospects and customers
to experience you, your products and services, you will be much more
equipped to determine if you can enhance and amplify that
relationship by setting up a Facebook page, finding and being found
on LinkedIn, tweeting on Twitter, creating and promoting company
videos on YouTube and the obvious... blogging.

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What are a few other local companies doing

How do other businesses use the social tools to talk to
current customers, add new customers or simply
continue brand recognition?

 Concepts by Fine ‘N Funky – Retail & eCommerce
 ACS Business Insurance Services – Medical & Life Insurance Brokerage
 Great Nevada Homes – Real Estate Professional
 Gold ‘N Silver Inn – Restaurant
 The Martin Hotel – Restaurant and eCommerce
 Steamboat Hot Springs – Healing Center & Spa
 Reno Washoe Valley Storage – Self Storage Business
 Susan Hill Public Relations ~ Marketing – Self Employed
 Westward Strategy/Kristy Crabtree – Self Branding

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Shop Fine ‘N Funky – Retail & eCommerce

Concepts by Fine „N Funky is a local business that has 2 stores: Reno and
North Lake Tahoe. They have been successful in their efforts to generate
more sales through the use of several marketing initiatives, but what sets
them apart from their competitors is their creativeness for promoting their
product using their location as a backdrop.

How do they do it?
 Photographs of seasonal product using location as the
backdrop
 Weekly email communication highlighting new product,
in store sales and online promotions (10% off)
 Blogging to show what‟s trending in fashion
 Facebook visually communicates new product in stores
and which „star‟ was seen wearing it
 The use of Twitter for RIGHT NOW promotions

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What social marketing tools are they using?
 Website: http://ShopFinenFunky.com
 Blogger Blog: http://finenfunky.blogspot.com
 Twitter: https://twitter.com/#!/Finenfunky
 Email: http://newsberry.com
 Facebook:
 Lake Tahoe Store – setup as business page
 http://www.facebook.com/pages/Fine-n-Funky/101242689696
 Reno Store – setup as a personal page
 http://www.facebook.com/profile.php?id=100002006405745

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Great Nevada Homes – Real Estate Professional

How do you compete against what seems to be an already saturated market
of competitors all trying to attract the same audience? You separate
yourself from the pack by humanizing yourself and your content.

How do they do it?
 They use their Website to show new home listings,
community home sales and current market home values
 Blogging is consistent and is used to answer commonly
asked questions specifically targeted at buyers and sellers
 Photographs are used to capture the location and
surrounding areas. Also used to humanize who you would be
working with if you selected to use Great Nevada Homes.
 Uses Twitter, Facebook and other Real Estate specific social
tools to brand and cross sell current properties
 All of these social tools are used as an UPSELL for new
clients

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 Website: http://GreatNevadaHomes.com
 WordPress blog: http://GreatNevadaHomes.com
 Twitter: http://twitter.com/#!/christy_gordon
 Trulia: http://www.trulia.com/profile/christiannegordon
 Active Rain: http://activerain.com/christiannegordon

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ACS Business Insurance Services - Group & Life Insurance

Already have a built in audience, why not use them as your referral network?
They already know you, your product or service and they are your Number
#1 SALES FORCE.

How do they do it?

 Monthly email communication but in a light hearted
and humorous manner. We all know insurance can
be dry and boring so why not bring a little comedy to
it.
 Accidental Spokesperson – humanizing your
business with employee social communication
 Referral programs to generate leads
o Be entered to Win ‘Made in Nevada’ items
o Donate to help charities and be entered to win
o Showcase and promote winners and their
businesses on your social networks

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 Website: http://Acsinsurance.com
 Email: Current CRM - RedTail
 Facebook: http://www.facebook.com/pages/ACS-Business-
Insurance-Services-Reno-Employee-
Benefits/118426364858750
 Linkedin: http://www.linkedin.com/company/acs-business-
insurance-services-inc?trk=fc_badge

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The Gold ‘n Silver Inn - Restaurant

Everyone knows that if you don‟t have a good product and great customer
service that typically your business won‟t last long especially if you are a
restaurant. Maintain great service and a great product and they‟ll remain
loyal followers.
How do they do it?

 Daily specials updated on their website (WordPress)
 Themed promotions – Mother‟s Day receive a carnation
 Easy access to menus
 Call to Order ahead of time
 Major sponsorship from outside networks - FoodTV
 Social interaction on third party review sites such as YELP
 Communication and interaction with customers on
Facebook
 Friendly and personal staff

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 Website: http://goldnsilverreno.com
 Facebook: http://www.facebook.com/pages/The-Gold-N-
Silver-Inn/100562597644
 Yelp: http://www.yelp.com/biz/gold-n-silver-inn-reno
 YouTube: http://www.youtube.com/user/goldnsilverreno

15

The Martin Hotel – Restaurant & eCommerce

The Martin Hotel in Winnemucca Nevada was established in 1898 and listed
on the National Register of Historic Places. They recently launched a
website, partnered with Great Basin Arts and Entertainment and setup an
online ecommerce store. www.TheMartinHotel.com

How do they do it?

 WordPress website that features menu, history and store
 Ability to order product and have a piece of history with
Cart66
 Updated musical events that users can track through the
use of Google Calendar

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What is a QR Code – Quick Response

Need I say more… a QR Code lets customers -
and potential customers - instantly learn
more about a business, you as a person or
specific products or services.

QR Code Generators
Kaywa: http://qrcode.kaywa.com
ZXing: http://zxing.appspot.com/generator

QR Code Readers:
Check mobile phone apps for QR Readers

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Steamboat Hot Springs – Healing Center & Spa

When you have a storefront location and are looking to get more people
through your doors – utilizing social commerce marketing such as Living
Social and Groupon can be a WIN WIN.

How do they do it?

 Blog news and events
 What‟s Hot and Specials of the Month updated on
website
 The use of LivingSocial and other couponing social sites
like Groupon (be aware)
 Facebook promotions and deals to current followers
 The use of Twitter to announce similar specials and
deals

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Website: http://steamboatsprings.org
Twitter: http://twitter.com/SteamboatHS
Facebook: http://www.facebook.com/steamboat.hot.springs
LivingSocial: http://livingsocial.com/deals/33158-hour-long-
massage-and-hour-long-hot-springs-bath

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Reno Washoe Valley Storage – Self Storage Business

With search results becoming more localized – businesses who depend on
local customers and clients should put their focus on updating all local
social networks.

How do they do it?

 Focus on highlighting current promotions on free
couponing sites like Google Places
 Updated business profiles on all major local search
networks: Yahoo, Google, Bing
 Added exterior photographs with signage to help with
brand identity
 Optimized current website content, titles and meta
descriptions
 Asked current customers to leave feedback and
testimonials on social sites

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Reno Washoe Valley Storage – Self Storage Business

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Website: http://www.carsoncityselfstorage.com
Website: http://reno-washoevalleystorage.com

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Social Media Examiner

How to Create Your Personal Social Media Brand
http://www.socialmediaexaminer.com/category/videos/page/2/

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Susan Hill Public Relations – Self Branded Business

Sometimes you don‟t need to do everything and be everywhere to enhance
your online marketing strategy. Know your audience and you will
understand how to use the tools to your advantage.

How does she do it?

 Blogging and giving advice to help others
 Creating case studies that highlight her client’s
successes
 Cross promoting press releases on personal blog and
Facebook page
 Having a conversation with others in the same industry
 Branding her business with her image – this is who you
get when you hire Susan Hill PR – a real personable
person

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What social marketing tools is she using?

Website: http://susanhillpr.com
Facebook: http://susanhillpr.com

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Westward Strategy – Web Agency & Self Branding

Having to re-invent yourself and appear to be larger than you might be – it is
important to be everywhere and be a leader in your space.

How do I do it?

 Blogging and providing information to users about
specifics in the industry
 Sharing in client accomplishments
 Showcasing visually when client websites launch
 Photos photos photos – use them in everything to
help tell a story
 Be a contributing author
 Tweeting links back to blog articles
 Updating Facebook to appear on top of my game
 Developing real examples – if you are going to talk the
talk – best that you walk the walk
 Video of products and services

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What social marketing tools am I using?

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What are other businesses doing or not doing?

Reno Lawn and Landscape: http://www.renolawn.com
- Couponing using Google and great use of Facebook polls
My Wedding Library: http://www.myweddinglibrary.com
- Promotions, giveaways, excellent use of video and cross promoting on Facebook and
Twitter
Dish Café: http://twitter.com/nancydishingup
- Daily tweets talking about lunch specials – makes me hungry everytime I read it

What they could be doing:
Winnemucca Works
- http://winnemuccaworks.com/

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1 of 5 Business Marketing Tools – Local Social Networks

Local Social Networks
Allows businesses to create listings with all the
necessary information for a consumer to find you,
while other customers can review and comment on
your business.
Every Business should ‘CLAIM’ their
listing and be on every one of these
sites.
1) http://www.google.com/places/
2) http://local.yahoo.com/
3) http://www.bing.com/businessportal/
4) http://www.yelp.com/
5) http://www.linkedin.com/directory/companies/
6) http://reno.finditnow.com

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2 of 5 Business Marketing Tools – Website or Blog

Website or Blog
Why push your consumers to connect with you on other sites,
but not give them a reason to visit yours?
Building and writing a blog may be time consuming, but it
creates a way to connect with users on your own website.
Additionally, creating useful content such as how-to‟s or
industry insights can keep customers engaged.

 WordPress
 Posterous (minimalistic microblogging)
 Blogger (free blogging)
 Yahoo Pulse (free blogging)

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3 of 5 Business Marketing Tools – Facebook Fan Page

Facebook Fan Page
A Fan Page allows a business to visualize and build a
community, similar to Twitter. However, unlike
Twitter, you can add and customize a great deal
more.

At the very least a business should update their Fan
Page “status” to keep consumers informed and
engaged. A more advanced technique would be to
add things like coupons or Google maps directions
to the storefront. These kind of resources give
consumers a reason to visit the Page and interact
with the brand.

 http://Facebook.com

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4 of 5 Business Marketing Tools - Twitter

Twitter
Everyone is talking about Twitter.

So why is it a big win?

Simple: it connects you with your consumers in real-
time via the web, desktop applications, and even
mobile. Finding a way to offer value while
humanizing the business can lead to a stronger
following and increased word of mouth marketing.

Business 101 Case Studies
 http://business.twitter.com

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5 of 5 Business Marketing Tools – LinkedIn Profile

Profile and a Company Profile
For companies, Company Pages present
an opportunity to reveal the human
side of your company. Provide a
peek at the individuals behind your
brand and highlight how members
use your products.

Your Company Page offers tools to bring
your brand to life.

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More Marketing Tools – Profile Pages

Create a Google and Yahoo Profile
What do people see when they find
you online? You can control how
you appear in Google and Yahoo
by creating a personal profile...

Help people find the right information
when they search for you on
Google.
Google Profile Page:
http://www.google.com/profiles
Create a personal page that links to
your blog and other profiles. Yahoo Profile Page:
http://profiles.yahoo.com

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More Marketing Tips, Tricks and Insight

19 Ways to Use Images to Enhance
Your Blog
http://www.socialmediaexaminer.com/1
9-ways-to-use-images-to-enchance-
your-blog/

10 Ways to Grow Your Facebook Page
Following
http://www.socialmediaexaminer.com/1
0-ways-to-grow-your-facebook-page-
following/

How to Make Twitter More Useful for
Your Business
http://www.socialmediaexaminer.com/h
ow-to-make-twitter-more-useful-for-
your-business/

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The End

References:
http://www.socialmediaexaminer.com
http://www.mashable.com
http://www.ducttapemarketing.com/

If you have any questions on anything we’ve
discussed please feel free to connect with
me.

Kristy Crabtree
Phone: (775) 626-8330
Website: WestwardStrategy.com
Email: info@westwardstrategy.com
Twitter: twitter.com/gowestward

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