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Honouring Life Network:



  New Media in Suicide Prevention
Overview
•   Aboriginal youth suicide - facts & figures
•   NAHO’s response - HLN
•   Role of new media & social networking
•   Strengths and weaknesses
•   Future outlook
National Aboriginal Health Organization
                (NAHO)
• NAHO is an Aboriginal-designed and –controlled body committed to
  influencing and advancing the health and well-being of Aboriginal
  Peoples by carrying out knowledge-based strategies.

• Incorporated in 2000, NAHO is a unique not-for-profit organization
  founded upon, and committed to, unity, while respecting diversity.

• With First Nations, Inuit and Métis communities as our primary
  focus, NAHO gathers, creates, interprets, disseminates, and uses
  both traditional Aboriginal and contemporary western healing and
  wellness approaches.
Aboriginal Youth Suicide
• SUICIDE IS THE LEADING CAUSE OF DEATH FOR F.N,
  INUIT AND MÉTIS YOUTH.

• SUICIDE ACCOUNTS FOR MORE THAN 1/3 OF ALL
  DEATHS IN F.N. AND INUIT YOUTH.

• SUICIDE 3-11 TIMES  FOR F.N. AND INUIT YOUTH.

• INUIT YOUTH HAVE RATES THAT ARE 11 TIMES  THAN
  THE NATIONAL AVERAGE AND HIGHEST IN THE
  WORLD.
Stats
• 27% OF YOUTH (12 TO 17 YEARS) SAID THEY FELT
  DEPRESSED FOR THE PAST 2 WEEKS
• 21% OF YOUTH SAID THEY HAD THOUGHTS OF SUICIDE
  AT SOME POINT IN THEIR LIVES
• 10% OF YOUTH SAID THEY MADE AT LEAST ONE
  SUICIDE ATTEMPT IN THE PAST
• THERE IS CURRENTLY NO DATA ON THE RATE OF
  SUICIDE AMONG MÉTIS YOUTH.

                      FIRST NATIONS REGIONAL HEALTH SURVEY (2002-2003)
NAHO’s Response
• "Suicide is a grave problem in our
  communities, one that affects our youth at
  vastly disproportionate rates from the rest
  of Canada. We believe that the Honouring
  Life Network will be an invaluable tool for
  those working to prevent suicides in our
  communities." -Paulette Tremblay, CEO of
  NAHO
Honouring Life Network
• LAUNCHED IN APRIL 2008.

• WEB SITE ADDRESSING CRISIS NUMBER OF SUICIDES
  OCCURRING IN SOME F.N., INUIT AND MÉTIS COMMUNITIES
  IN CANADA.

• PRIMARY FOCUS: TO PROVIDE RESOURCES AND CREATE
  NETWORKS TO  RESILIENCY IN ORDER TO  SUICIDAL
  BEHAVIOUR.

• AGREEMENT BETWEEN THE INDIAN HEALTH SERVICE IN THE
  U.S. AND THE F.N. AND INUIT HEALTH BRANCH OF HEALTH
  CANADA.
Honouring Life Network
• FUNDING.
  – NAYSPS
• ENGLISH, FRENCH & INUKTITUT.

• HLN YOUTH ADVISORY COMMITTEE.
Components:
1. REFERRAL PAGE FOR AT-RISK YOUTH

2. YOUTH CORNER

3. RESOURCE CENTRE

4. YOUTH WORKERS FORUM
Peer-to-Peer Communication
• PREFER PEER SUPPORT OVER ADULTS.

• SUPPORTS AWARENESS RAISING, SELF-
  REFLECTION, INSPIRATION, AND LEARNING.

• PEER HELPING HAS BEEN RECOMMENDED BY
  CASP AND THE U.S. CENTER FOR DISEASE
  CONTROL.
What is new/social media?
• KEY PLATFORMS:    • EXAMPLES:
  – SOCIAL
    NETWORKING
  – VIDEO SHARING
  – BLOGS
  – CHAT ROOMS
  – WIDGETS
  – RRS
  – PHOTO SHARING
Did you know...?
• IN 2008:               – 23.7 MILLION
  – 49% OF                 VISITED YOUTUBE
    CONSUMERS USE        – OVER 50 BILLION
    SOCIAL MEDIA AT        PICTURES ON
    LEAST ONCE A DAY.      FLICKR
  – 76 MILLION VISITED   – B/T 5-10 THOUSAND
    MYSPACE                NEW TWITTER
  – 54.5 MILLION           ACCOUNTS BEING
    VISITED FACEBOOK.      CREATED DAILY.
                         Source: Slideshare. Social Media for non-
                            profits. 2009.
                            http://www.slideshare.net/PrimalMedia/
                            social-media-non-profits
Who’s connected?
Strengths/Challenges
• STRENGTHS:               • Challenges:
  – SOCIAL NETWORKING        – Credibility
     • FACEBOOK (THE
       HONOURING LIFE        – Learning curve
       NETWORK)              – Follow-up for at-risk
     • TWITTER
       (@HONOURINGLIFE)
                               youth
     • BLOGS (HLN NEWS,      – Monitoring
       BLOGGER.COM)
  – PEER-TO-PEER SUPPORT
  – EMPOWERMENT
  – ENGAGING
Challenges of HLN
• NEW PROGRAM
• WHO ARE WE MISSING?
• RESEARCH IN NON-ABORIGINAL YOUTH SHOWS
  THEY ARE RECEPTIVE TO PREVENTION
  MATERIALS BUT LIMITED
  KNOWLEDGE/RESEARCH.
• CULTURAL DIFFERENCES/NEEDS
• GAPS IN INFORMATION/RESOURCES
Developments in Prevention
ADDRESSING AND PREVENTING YOUTH SUICIDE SINCE
  LAUNCH OF NAYSPS AND THE HLN HAS BEEN
  SUCCESSFUL.

EXAMPLES:
• SUICIDE PREVENTION PROGRAMS IMPLEMENTED AT
  COMMUNITY LEVEL.
• CULTURALLY-RELEVANT INTERVENTION.
• PROMISING PRACTICES/STRATEGIES.
Outlook
• CHANGING DEMOGRAPHICS

• NEW MEDIA IS HERE TO STAY!

• THE LOSS OF A YOUTH TO SUICIDE HAS BEEN
  UNACCEPTABLE IN THE PAST, IS UNACCEPTABLE
  NOW, AND WILL CERTAINLY BE UNACCEPTABLE
  IN THE FUTURE.
Sources
•   Cooper, M., Karlsberg, M. & Pelletier, A.M. (1992). Aboriginal suicide in British
    Columbia: An overview. Canada’s Mental Health, 40(3), 19-23
•   First Nations Regional Longitudinal Health Survey (2002/03). Results for Adults,
    Youth and Children living in First Nations Communities. Assembly of First
    Nations.
•   Jodoin, N., & White, J. (2004). Aboriginal Youth: A Manual of Promising Suicide
    Prevention Strategies. Calgary, Alberta: Centre for Suicide Prevention.
•   Kirmayer, L.J., et al. (1993). Suicide in Canadian Aboriginal populations:
    Emerging trends in research and intervention (Report 1). Montreal, Quebec:
    Culture & Mental Health Research Unit, Sir Mortimer B. Davis- Jewish General
    Hospital.
•   Royal Commission on Aboriginal Peoples (1995). Choosing life: Special report
    on suicide among Aboriginal people. Ottawa, Ontario: Communications Group
For more information contact:
NAHO/ONSA
220 Laurier Avenue West, Suite 1200
Ottawa, ON K1P 5Z9
1-877-602-4445 (toll free)
(613) 237-9462
info@naho.ca
www.naho.ca
www.honouringlife.ca
                                      21

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Honouring Life Network: New Media in Suicide Prevention

  • 1. Honouring Life Network: New Media in Suicide Prevention
  • 2. Overview • Aboriginal youth suicide - facts & figures • NAHO’s response - HLN • Role of new media & social networking • Strengths and weaknesses • Future outlook
  • 3. National Aboriginal Health Organization (NAHO) • NAHO is an Aboriginal-designed and –controlled body committed to influencing and advancing the health and well-being of Aboriginal Peoples by carrying out knowledge-based strategies. • Incorporated in 2000, NAHO is a unique not-for-profit organization founded upon, and committed to, unity, while respecting diversity. • With First Nations, Inuit and Métis communities as our primary focus, NAHO gathers, creates, interprets, disseminates, and uses both traditional Aboriginal and contemporary western healing and wellness approaches.
  • 4. Aboriginal Youth Suicide • SUICIDE IS THE LEADING CAUSE OF DEATH FOR F.N, INUIT AND MÉTIS YOUTH. • SUICIDE ACCOUNTS FOR MORE THAN 1/3 OF ALL DEATHS IN F.N. AND INUIT YOUTH. • SUICIDE 3-11 TIMES  FOR F.N. AND INUIT YOUTH. • INUIT YOUTH HAVE RATES THAT ARE 11 TIMES  THAN THE NATIONAL AVERAGE AND HIGHEST IN THE WORLD.
  • 5. Stats • 27% OF YOUTH (12 TO 17 YEARS) SAID THEY FELT DEPRESSED FOR THE PAST 2 WEEKS • 21% OF YOUTH SAID THEY HAD THOUGHTS OF SUICIDE AT SOME POINT IN THEIR LIVES • 10% OF YOUTH SAID THEY MADE AT LEAST ONE SUICIDE ATTEMPT IN THE PAST • THERE IS CURRENTLY NO DATA ON THE RATE OF SUICIDE AMONG MÉTIS YOUTH. FIRST NATIONS REGIONAL HEALTH SURVEY (2002-2003)
  • 6. NAHO’s Response • "Suicide is a grave problem in our communities, one that affects our youth at vastly disproportionate rates from the rest of Canada. We believe that the Honouring Life Network will be an invaluable tool for those working to prevent suicides in our communities." -Paulette Tremblay, CEO of NAHO
  • 7. Honouring Life Network • LAUNCHED IN APRIL 2008. • WEB SITE ADDRESSING CRISIS NUMBER OF SUICIDES OCCURRING IN SOME F.N., INUIT AND MÉTIS COMMUNITIES IN CANADA. • PRIMARY FOCUS: TO PROVIDE RESOURCES AND CREATE NETWORKS TO  RESILIENCY IN ORDER TO  SUICIDAL BEHAVIOUR. • AGREEMENT BETWEEN THE INDIAN HEALTH SERVICE IN THE U.S. AND THE F.N. AND INUIT HEALTH BRANCH OF HEALTH CANADA.
  • 8. Honouring Life Network • FUNDING. – NAYSPS • ENGLISH, FRENCH & INUKTITUT. • HLN YOUTH ADVISORY COMMITTEE.
  • 9. Components: 1. REFERRAL PAGE FOR AT-RISK YOUTH 2. YOUTH CORNER 3. RESOURCE CENTRE 4. YOUTH WORKERS FORUM
  • 10.
  • 11. Peer-to-Peer Communication • PREFER PEER SUPPORT OVER ADULTS. • SUPPORTS AWARENESS RAISING, SELF- REFLECTION, INSPIRATION, AND LEARNING. • PEER HELPING HAS BEEN RECOMMENDED BY CASP AND THE U.S. CENTER FOR DISEASE CONTROL.
  • 12.
  • 13. What is new/social media? • KEY PLATFORMS: • EXAMPLES: – SOCIAL NETWORKING – VIDEO SHARING – BLOGS – CHAT ROOMS – WIDGETS – RRS – PHOTO SHARING
  • 14. Did you know...? • IN 2008: – 23.7 MILLION – 49% OF VISITED YOUTUBE CONSUMERS USE – OVER 50 BILLION SOCIAL MEDIA AT PICTURES ON LEAST ONCE A DAY. FLICKR – 76 MILLION VISITED – B/T 5-10 THOUSAND MYSPACE NEW TWITTER – 54.5 MILLION ACCOUNTS BEING VISITED FACEBOOK. CREATED DAILY. Source: Slideshare. Social Media for non- profits. 2009. http://www.slideshare.net/PrimalMedia/ social-media-non-profits
  • 16. Strengths/Challenges • STRENGTHS: • Challenges: – SOCIAL NETWORKING – Credibility • FACEBOOK (THE HONOURING LIFE – Learning curve NETWORK) – Follow-up for at-risk • TWITTER (@HONOURINGLIFE) youth • BLOGS (HLN NEWS, – Monitoring BLOGGER.COM) – PEER-TO-PEER SUPPORT – EMPOWERMENT – ENGAGING
  • 17. Challenges of HLN • NEW PROGRAM • WHO ARE WE MISSING? • RESEARCH IN NON-ABORIGINAL YOUTH SHOWS THEY ARE RECEPTIVE TO PREVENTION MATERIALS BUT LIMITED KNOWLEDGE/RESEARCH. • CULTURAL DIFFERENCES/NEEDS • GAPS IN INFORMATION/RESOURCES
  • 18. Developments in Prevention ADDRESSING AND PREVENTING YOUTH SUICIDE SINCE LAUNCH OF NAYSPS AND THE HLN HAS BEEN SUCCESSFUL. EXAMPLES: • SUICIDE PREVENTION PROGRAMS IMPLEMENTED AT COMMUNITY LEVEL. • CULTURALLY-RELEVANT INTERVENTION. • PROMISING PRACTICES/STRATEGIES.
  • 19. Outlook • CHANGING DEMOGRAPHICS • NEW MEDIA IS HERE TO STAY! • THE LOSS OF A YOUTH TO SUICIDE HAS BEEN UNACCEPTABLE IN THE PAST, IS UNACCEPTABLE NOW, AND WILL CERTAINLY BE UNACCEPTABLE IN THE FUTURE.
  • 20. Sources • Cooper, M., Karlsberg, M. & Pelletier, A.M. (1992). Aboriginal suicide in British Columbia: An overview. Canada’s Mental Health, 40(3), 19-23 • First Nations Regional Longitudinal Health Survey (2002/03). Results for Adults, Youth and Children living in First Nations Communities. Assembly of First Nations. • Jodoin, N., & White, J. (2004). Aboriginal Youth: A Manual of Promising Suicide Prevention Strategies. Calgary, Alberta: Centre for Suicide Prevention. • Kirmayer, L.J., et al. (1993). Suicide in Canadian Aboriginal populations: Emerging trends in research and intervention (Report 1). Montreal, Quebec: Culture & Mental Health Research Unit, Sir Mortimer B. Davis- Jewish General Hospital. • Royal Commission on Aboriginal Peoples (1995). Choosing life: Special report on suicide among Aboriginal people. Ottawa, Ontario: Communications Group
  • 21. For more information contact: NAHO/ONSA 220 Laurier Avenue West, Suite 1200 Ottawa, ON K1P 5Z9 1-877-602-4445 (toll free) (613) 237-9462 info@naho.ca www.naho.ca www.honouringlife.ca 21