Carlsberg UK is offering a second one-year fixed term job to a Northampton Business School student, Luke Tate, based on the positive experience with his first year placement. This provides Carlsberg with access to student talent and ideas while giving students valuable work experience. Luke is helping with implementing a new learning and development system at Carlsberg and says the experience has been "worth its weight in gold." Northampton Business School supports similar placements through its placement year scheme.

1. Businesswise/May 2010 /
Spring Edition
Local company Carlsberg UK are
currently offering a second one year
fixed term job to a Northampton
Business School student as a result of
the very positive experience gained
this year with NBS student Luke Tate.
This approach provides Carlsberg UK
with the opportunity to tap into the
talent and drive of an undergraduate
student and the fresh ideas that come
from recent academic study. It also
provides the undergraduate with an
opportunity to develop essential work
skills whilst undertaking an existing
role and making a real contribution
to the operations of a complex
organisation.
Mick Fraher, Change Leader Employee
development said of the current UoN
student at Carlsberg UK:
“Luke is helping with the
facilitation and implementation of
a new Learning and Development
infrastructure here at Carlsberg
UK. Luke has brought a fresh set
of eyes into the forefront of our
business, sharing new methods and
techniques.”
Luke Tate, Change Coordinator at
Carlsberg and undergraduate on the
BA Business degree
programme
describes his
experience at
Carlsberg UK as:
“Worth its
weight in Gold;
experiencing
the world of
work gives us a
strong advantage
as graduate
employees.”
This type of partnership between
industry and university is offered
through an NBS Placement
Year scheme; employers recruit
undergraduates as a paid employee
on a full-time, one year fixed term
contract offering the undergraduate
the opportunity to make a real
contribution to the business. The
University supports both employer
and student during this Placement
Year.
Dr Brooks (Dean of Northampton
Business School) said; “Northampton
Business School is committed to
creating these types of partnerships
with local employers from
all sectors of business
as they can contribute
to employer success
which in turn supports
the prosperity of the
local community.”
If you would like to
know more about
tapping into talent and
working in partnership
with Northampton
Business School please contact the
Centre for Work Based Learning on
01604 892036 or email
business@northampton.ac.uk
NBS is delighted to announce that Professor Simon Denny, Associate Dean for
Research and Knowledge Transfer has been awarded The Queens Award for
Enterprise Promotion 2010. The Queen’s Award for Enterprise Promotion
(QAEP) is aimed at people who play a significant role in promoting enterprise
skills and encourage entrepreneurial attitudes in others in the UK.
Go to page 6 for full story
Page 1 BusinessWise May 2010 / Spring Edition
Luke Tate
News Flash /
____________________________
In this Months Edition
New York
New York
/ pg 2
MARKETING
Symposium
/ pg 8
New staff
/ pg 11
Carlsberg UK:
Tapping into Talent

2. Page 3 BusinessWise May 2010 / Spring Edition
Page 2 BusinessWise May 2010 / Spring Edition
Social
Enterprise
Prize Fund
NBS is delighted to announce that
the first year prize for our module
‘Introducing Social Enterprise’ (for
those wishing to take forward their
social enterprise idea into second
year) has been increased (from
£500) to £2,500 plus non-financial
support from UnLtd to get the
venture up and running! This is a
very prestigious prize invested in
by Unltd, the foundation for social
entrepreneurs, and HEFCE.
Students from The Division of
Marketing and Entrepreneurship have
taken the opportunity (since 2005)
to visit the ‘Big Apple’ as part of an
annual New York Study Tour.
The 2010 study tour included behind
the scenes visits to a wide range of
companies both large and small,
including broadcaster CNN, NY’s
marketing company NYC&CO, Nike
and designer Tommy Hilfiger.
The students also were tasked with
a range of individual study activities
which they would use when back in
the UK. This included the use of flip
cameras to record aspects of the
study tour and NYC for inclusion into
presentations and exhibitions as part of
a module assessment.
Students are encouraged to engage
with the company visits as much as
possible, including reading up on
companies in advance of the study tour
and bringing along their contact details
and CV’s to those companies with
whom they wish to apply for
an internship. So far we have had a
number of students using the study tour
contacts for work placements including:
• 2009 BA Entertainment Marketing
student secured a summer
placement while in NY.
• 2010 BA Entertainment Marketing
attended the first study tour
day and was visited by placement
supervisor.
• BA Fashion Marketing student who
attended the tour for a second year
is in the process of negotiating an
internship at Tommy Hilfiger.
Other activities across the week
included a student night out, organised
by BA Entertainment Marketing
student, Trevor Price (this activity
fulfilled an element of his Events
Management coursework).
The planning for the 2011 study tour
is already well underway. If you are
interested in joining next year’s trip,
and you are taking at least one MKT
module next year, then please contact
either kate.pascoe@northampton.ac.uk
or sally.laurie@northampton.ac.uk for
more details.
This year’s cohort where given
a fascinating tour of the Tommy
Hilfiger archives by its curator John
Burke and Tommy’s sister Betsy.
New York,
New York!
John Burke Elton John’s boots
Just before the Easter break,
some of our year two Marketing
Communications Students presented
their Student Exhibition in the
Consortium area of the Library.
Working in groups they were set the task of project
managing their exhibitions – from the branding and
promotion through to building and manning their
exhibition stands. An exercise which tested their ability
to work in teams and organisational skills to the limit,
some finishing their stands with seconds to spare!
The exhibition was combined with the
Annual Lecture by London agency
TEQUILA in conjunction with the
Chartered Institute of Marketing. On
the subject of marketing using Social
Networking, Liz Baines from Tequila
gave an entertaining and insightful
lecture.
Tim Marin, Chair of the
Northamptonshire branch for the
Chartered Institute of Marketing
said; “The event was great in that it
brought together future marketing
talent with marketing practitioners
from Northampton. The evening
gave the marketing students from
the University the opportunity to
showcase their business ideas,
their talent and what they had
learnt on their marketing degrees.
Events like this are fundamental in
promoting marketing as a career
choice and enable the students to
receive feedback from marketing
professionals. Both students and
marketing professionals then learnt
about social media marketing in a
seminar run by a leading London
agency”.
The combined nature of the event
meant that the student exhibition
was attended by marketers from
industry – a target audience for
students seeking placements.
Future is Bright
Creative Bakery: Kelly McNeil, Milena Kuzminska, Wirginia
Kaczmarek, Lucinda Richardson and Miruna Eliza Ionescu
Entertainment News Network: Hyungeun Cho, Micara Manning,
Hannah Pendleton, Samantha Hall and Trevor Price
Sally Laurie who orchestrated the event said: “As ever, the
exhibition is a valuable learning experience for the students.
This year I was particularly delighted that as a direct result
of the exhibition, two of the students gained placements –
which will make a significant impact on their employability.”
Helen Cooper, Marketing Manager - Travis Perkins & Hire
commented:
“I attended a CIM event at the University and prior to
the presentation I attended the student exhibition for
Advertising, Design and PR with the students. I was quite
impressed by some of the students I met and this has
prompted me to consider taking a marketing student into
the department as an intern for 6 to 12 months.”
Students exhibiting to CIM members.

3. Every year, NBS welcomes a number of Industry Professionals who deliver guest lectures and
engage with students on organisational specific project work. Students receive invaluable advice and
guidance from the speaker and, in return, undertake projects designed by the organisation which
align with their key objectives and aims. Lectures this quarter have included:
Retail Trust
John McDermott, Development
Director, of the Retail Trust
recently gave an inspired
presentation to Dave Larkan’s
retail Merchandising class. The
Retail Trust is the only charity
helping current, past and future
employees across the whole of
the retail sector. They provide
the right people to talk to retail
employees in the language they
understand. The trust offers a
helpline, hardship grants, debt
advice, counselling, redundancy
help, educational bursaries and
retirement housing. Retailers
whose staff feel wanted and
secure are better able to deliver
the kind of service that creates
a competitive advantage for the
company.
Guest lectures – working
with industry
Tenant Active
Systems
Robin Russell of Tenant Active
Systems gave a very informative
lecture followed by a question
and answer session for the Retail
Merchandising group. Robin spoke
with authority about retail crime
and measures available to retailers
to minimise this huge problem. The
students were able to inform their
reflective portfolio with first hand
quality information. Speakers like
Robin are an essential part of this
module’s learning and teaching
student experience.
In a joint event (with the Institute of
Directors) NBS and the University’s
Knowledge Exchange organised a
Question Time style panel event. Local
management writer and author Tom Lloyd
gave a presentation on his new book
‘Business at a Crossroads: The Crisis of
Corporate Leadership’ which was then
discussed in a lively session by a panel
drawn for all aspects of local business and
an audience of over 60 people. Chaired
by Milan Shah, Director of Virani Food
Products Ltd, the panellists included:
Mr Philip Bruce, Group MD, Scott
Bader Limited; Mr David Kennedy, CEO,
Northampton Borough Council; Mr Peter
Larkins, MD, Arnold Engineering Plastics
Limited; Mr Jeremy Wood, Divisional
Director, Nationwide and Mr Daniel
Perkin, The University of Northampton
Debating Society
Derngate
Theatre
Martin Sutherland, CEO of Northampton’s
Derngate Theatre, entertained two groups
of first year students in February, spending
one hour with NBS’s Business Environment
class on the external factors affecting the
Derngate and a second hour with the
Introduction to Management class on his
role since becoming CEO. He provided a
comprehensive and sincere insight into his
job and into the £8 million pound business
he runs, of which only 15% comes from
grants & subsidies, Martin revealed how he
had completely revamped and streamlined
the management structure as well as
many anecdotes about what it takes to
run an operation with so many different
stakeholders, including highly talented
creative artists. Martin is keen to develop
closer links with NBS, and a project has just
started to write a strategy & leadership
case study about the Derngate led by
Adrian Pryce (NBS) and supported by
Khooshyal Callika.
Northampton
Town Centre
Management
Derrick Simpson, the Northampton
Town Centre Manager, briefed our Retail
Marketing and Retail Planning students
in the New Year about the suitability of
Northampton for small retail businesses
survival. The students are writing reports
that require insight data into how
Northampton compares with other similar
towns in the UK. Derrick provided this
insight and has made available informative
data to underpin the comparisons.
Derrick also gave details of the proposed
development of the Grosvenor Centre and
the ongoing development of the Market
Square and Abingdon Street. We are
indebted to Derrick for giving up his time
to give a sense of “reality” to the reports/
assessments that the students are
working on.
Northamptonshire
Question Time a
huge success
L-R (back row) Adrian Pryce (NBS); Jeremy Wood, Divisional Director, Nationwide; Daniel
Perkin, The University of Northampton Debating Society; Sarah Canning, Chair IOD Northants;
Milan Shah (Chair), Director, Virani Food Products Limited; Mr Philip Bruce, Group MD, Scott
Bader Limited; John Jones, Knowledge Exchange & IoD; L-R (front row) David Kennedy, CEO,
Northampton Borough Council; Tom Lloyd, author; Peter Larkins, MD, Arnold Engineering
Plastics Limited
Debenhams
Carl Menard, Northampton branch manager of
Debenhams presented a client brief to 40 of our Retail
Planning students earlier this year. The students are
required to write a report that addresses a number of
criteria including: whether or not Northampton has a
fashion/shopping future, which customers to target, what
Debenhams can do to negate their poor premises in
Northampton and what training their staff need to deliver
a better customer experience. Carl provided a highly
informative session and students were tasked with a live
project for a live client.
Apprentice Finalist
We were delighted to host a guest lecture
by Apprentice 2008 finalist and business
woman Claire Young in February.
Claire addressed an audience of
Northampton Business School students,
staff and University alumni about her
career, how to start your own business and
what it was like to be in the boardroom
with Sir Alan Sugar!
Claire, who runs her business ‘Elegant
Venues’ from Northamptonshire,
commented:
‘’Since starting a business in Daventry, I
have been keen to get involved in the local
Northants community so I was delighted
when the University contacted me to visit
and talk to the students at Northampton
Business School. After thoroughly
enjoying my university experience, I find
it refreshing to take a couple of hours out
of the ‘business world’ to step back into
education and appreciate the grounding it
gave me. The evening was a great success
and judging from the emails I’ve received
since, it appears to have inspired the
students! I work with universities across
the country on a regular basis and the
quality of Northants students I met during
the event really stood out - they were
articulate, proactive and passionate - I
have no doubt they will go on to succeed!’’
The Treehouse Company
Tamika McKenzie a University of
Northampton Business School
graduate and the Marketing
Manager for The TreeHouse
Company here in
Northamptonshire recently
delivered an excellent “live” client
brief to our E-Retailing students.
She gave an overview of the
company and what it hopes to achieve as a business through developing
its website. Our students, as “consultants”, are tasked with evaluating
the website and then in the light of Tamika’s brief plan to offer
recommendations (a report) by reflecting on current e-retailing theory
and industry best practice. Student’s will produce some “out of the box”
reports/recommendations.
Page 5 BusinessWise May 2010 / Spring Edition
Page 4 BusinessWise May 2010 / Spring Edition

4. New International
Student Society
(nGBN)
The NBS Northampton Global Business Network (nGBN)
was inaugurated in October 2009. Currently it has a
committee comprising five international students and
two faculties and is adopting a student-led agenda. The
Committee has met half a dozen times already and drawn
up a strong programme of activities, which are now well
under way. An NBS-supported international student visit
to a Graduate Careers Fair at the NEC took place in late
October and a trip to Cadbury’s was enjoyed by many
in December 2009. Students learnt about the history of
Cadbury, its current product range and its European and
global markets in an interactive and entertaining way. The
issues surrounding Kraft’s takeover of Cadbury and the
resultant implications for Cadbury’s corporate governance
and global strategy development were also discussed.
Students were introduced to the Cadbury family’s history
of industrial philanthropy during this part of the day,
illustrated by viewing a number of the buildings that had
been erected on the site during the nineteenth century for
the welfare of the company’s workers.
NBS recently won the emda tender
to deliver the Route to Market 2010
programme. This contract, worth
£115,000, requires NBS to recruit
120 SMEs from across the East
Midlands and deliver a programme
of five workshops in each county of
the region. This is the second such
project secured by NBS in the face of
considerable competition. The project
has already engaged in excess of
the required participant SMEs and is
well towards meeting/exceeding its
objectives.
Delivering UG
provision in Dubai
NBS has been approved to deliver
its BA (Honours) Business &
Management (Top up) in Knowledge
Village, Dubai, in partnership with
the Centre for Executive Education
(CEE). It is expected that delivery
will commence in September with
‘fly-in faculty’ leading the delivery,
supported by the virtual learning
environment.
Enterprise in School
NBS has recently recruited a sizeable cohort of 33 students from the sixth forms
of three county based schools – Brooke Weston, Chenderit and Sir Christopher
Hatton - to take an accredited undergraduate module in enterprise development.
This is now the fourth year we have managed this highly successful project
supporting the widening participation and enterprise ambitions of our sub-
regional community.
Higher Ambitions
The Department for Business Innovation and Skills ‘Higher Ambitions’ report,
outlining government strategy for HE and published in late 2009, made explicit
reference to sector good practice by illustrating the NBS new PG Certificate in
Enhancing International Student Experience.
New EMDA
funded project
to support
business
through
recession
University Professor receives Queen’s
Award for Enterprise Promotion
Professor Simon Denny, Associate
Dean at Northampton Business
School, has been awarded the
highly prestigious ‘Queen’s Award
for Enterprise Promotion’, for his
outstanding and significant role
in promoting enterprise skills and
attitudes. Along with other Enterprise
Award winners, he will attend a
reception at Buckingham Palace on 12
July to celebrate his achievement.
The annual Queen’s Award for
Enterprise Promotion, which was first
awarded in 2006, rewards individuals
who have played an outstanding
and significant role in promoting the
growth of business enterprise and
entrepreneurial skills and attitudes in
others in the UK.
The Award recognises Simon’s work
and support to would-be entrepreneurs
in Northamptonshire through a range
of activities, including the development
of the Business Creation Partnership,
which influenced the development of
new business start up support in the
East Midlands. Simon also led the
team that delivered the Business Link
Start Up Service in Northamptonshire
from 2007 – 2010.
Since 2004 Simon’s enterprise
promotion activities, carried out
in addition to his full-time paid
responsibilities, have benefitted
significant numbers of women,
individuals from ethnic minority
groups, disabled people, ex-offenders
and people in rural communities.
Since 2004, of the 1,950 new
businesses set up in Northamptonshire
as a result of Simon’s initiatives, 91%
have proved successful for more than
12 months.
Simon explains:
“I got started in enterprise promotion
in 2004 when I became aware
the European Social Fund’s Equal
programme was inviting bids for
over £1 million to help people
from disadvantaged groups start
businesses. I applied successfully, and
the resulting project was to create a
consistent business start-up service
throughout Northamptonshire.
“I knew at the time that where you
lived in the county dictated the
quality and quantity of support you
received, with help based on postcode
rather than need. This seemed
wrong and, knowing The University
of Northampton’s strong ‘widening
participation’ agenda, I felt there was
an opportunity to do something very
different.
“Northamptonshire and the East
Midlands now have a consistent
business start-up support service.
We have also established very good
relationships with local authorities
who see the University as one of the
key routes through which they can
achieve economic development and
social inclusion.
“In terms of helping people – one of
the things I’m most proud of is our
work with HM Wellingborough Prison.
We sign up interested prisoners as
students of the University, and then
take them through a module from our
Foundation Degree in Enterprise called
‘Entrepreneurial Skills Development’.
“The students work hard and pass by
constructing plans for their personal
development and intended business.
Despite all the hurdles we face in
working within the prison system - we
can’t take any computers or software
in, or sometimes the prison will just
shut for security reasons - we’ve
now had 70 prisoners participate
and very few have failed. All work is
marked independently and results
have been comparable with our full
time students. We hold graduation
ceremonies in the prison and I know
the students get something out of this.
When we ran our last information day,
we had some of the ex-offenders who’d
been through the scheme come back
to meet and encourage new starters
on the course.
On a more personal level Simon is
clearly thrilled at the prospect of
receiving the Queen’s Award for
Enterprise Promotion. He adds:
“I’m genuinely honoured. I remember
standing outside Buckingham Palace
with my mum and dad when I was
eight to wave at the Queen. The
thought of going inside is genuinely
quite amazing.
“I think this Award is a real
benchmark. It means what we’ve
been doing has been good enough
to reach this level of recognition. We
have a three year strategy that will
embed us even more closely with local
authorities on economic development
and social inclusion. We’ve also just
set up our own social enterprise – 3E,
based in Kettering, Northamptonshire
– and we will continue to develop
where there is a social need in the
county.”
Customer First
Accreditation
The NBS funded project unit (FPU)
(externally now referred to as the
Northamptonshire Enterprise Skills
Agency (NESA)) was awarded
Customer First accreditation
recently.
This is a nationally recognised quality
accreditation which recognises that
the FPU has policies and procedures
which ensure that clients are valued;
services are monitored and are of
a significant level of quality. It also
recognises that in everything we do
we consider and put the client first.
This accreditation is for the unit itself.
We consider this to be the most
appropriate of the various national
accreditations (e.g. IiP, ISO9001 etc)
for a unit like ours within a school/
university, given the type of work we
do and our objectives going forward.
It represents a major achievement
for the team, which is led by Wray
Irwin, and recognises their hard
work and their commitment to our
customers.
Page 7 BusinessWise May 2010 / Spring Edition
Page 6 BusinessWise May 2010 / Spring Edition

5. Thursday 17th June at
Northampton Business
School ‘New Frontiers or
Action Replays’
Together with The Academy of Marketing and the
Chartered Institute of Marketing, the event is to
be a uniquely designed symposium for students,
practitioners and academics, to engage, gather
and debate current issues and opportunities in the
burgeoning field of Sports Marketing.
The University has recently launched a new degree
in the subject discipline (BA Hons Sports Marketing)
and we have had over a 100 plus applications for the
course for the next academic year.
Consumers and the general public are insatiable
and as a consequence Sport has become the elixir
of modern marketing trends. Sport is as much today
about front page news as it has been on the back
pages.
As a consequence sport has become big business,
a standalone entertainment industry and a mantra
for all things new generation lifestyle. Bill Shankly
famously remarked when asked ‘if football is a
matter of life and death’ replied ‘no it’s much more
important than that’ perhaps revealing a more
prophetic insight on future marketing opportunities
than even the statements of Marshall McLuhan’s
‘global village’ or Andy Warhol’s ‘fifteen minutes of
fame’.
Sports marketing is very much part of a new
‘Sporting Cultural Collusion’ bringing together
mutually beneficial themes, aims and objectives.
Associations and partnerships for new engagements
with consumers and customers alike are positively at
the forefront of this burgeoning interest in all aspects
of Sports Marketing.
As sport, entertainment and the media become
inextricably linked it is important to understand and
critique the way in which all stakeholders act. The
importance and therefore the significance of this
conference and symposium is immense. The debate,
discussions and argument will lead to the sports
marketing ‘ethos’ becoming more pronounced and
embedded both, in study as well as practitioning
contexts. The workshops and plenary discussions
will reflect this and consider the roles and actions
of elite sports performers, their associates and
sponsors, governing bodies of sports, sports clubs/
organizations/ corporations, and the media.
The symposium will feature many active researchers
and academics in Marketing, Sports Marketing and
other relevant disciplines in Events and Marketing
Communications. Also in attendance will be many
Sports Marketing Practitioners, Agencies, Sporting
Organisations and Properties, as well as a number of
distinguished sporting stars.
Advanced registration is required, please contact
Jayne Roberts, Marketing Officer to reserve your
place; email business@northampton.ac.uk
or call 01604 892036.
Inaugural Sports
MARKETING Symposium
Symposium Agenda
Introductions from:
Alan J Seymour, University of Northampton
Professor Simon Chadwick, Coventry Business School
Kacy Mackreth, Chair Sports Interest Group Academy of
Marketing and Leeds Met. University
11 00am Opening Lectures
‘New Frontiers & Action Replays’
‘Sport & PR’
‘The Future of Sport’
Workshop sessions:
2 00pm
Student careers & opportunities in Sports marketing
Social media and sports
Sports Sponsorships
3 00pm
A practioners perspective on sports marketing
Sports events marketing
Sport & the Leisure industry
4 00pm
Sports Marketing and Academia
Social sports marketing
Sport and society
Page 9 BusinessWise May 2010 / Spring Edition
Page 8 BusinessWise May 2010 / Spring Edition

6. Simon Burtonshaw-Gunn joins
NBS as Divisional Leader for the
fields of ‘Business and Economics’
and ‘Leadership and HR’. Simon has
over 30 years working experience in
both the public and private sectors
covering a range of organizations
and industries. As a practising
management consultant he has
undertaken assignments around
the world. He was a post-doctoral
research Fellow for four years
at the Manchester Metropolitan
University before relinquishing this
at the beginning of 2005 to take up
the role of a Visiting Professor at
the University of Salford in Greater
Manchester. Simon has been a
research examiner for the UK’s
Chartered Institute of Purchasing
and Supply (CIPS) since 2002 and
is one of the founding members of
an international academic research
group (ISCRiM) with a focus on
supply chain risk management. In
connection with this group he has
presented conference papers in
Sweden, the USA, UK and Hungary
together with a number of refereed
publications, professional journal
articles and book chapters. To
complement this experience he holds
two Master’s degrees and a PhD
in various Strategic Management
topics together with Fellowship of four
Professional bodies including the role
of a goodwill Ambassador for the
Chartered Management Institute.
Grant Timms joins the field of
Marketing and Entrepreneurship
as Senior Lecturer. Grant has over
twenty years experience as marketing
practitioner across a variety of
industries including food, cosmetics,
toys & stationery. He was Head
of UK Marketing for the Crayola
brand of children’s art products
from 1998-2003. Grant then ran his
own marketing consultancy whilst
completing his MBA (with NBS).
He joined Mega Bloks in 2005 as
International Product Controller
& competed against Lego for over
4 years until joining the staff at
Northampton University in January
2010. Grant has been a member of
the Chartered Institute of Marketing’s
examination team since 2005.
Kardi Somerfield joins the field of
Marketing and Entrepreneurship as
Lecturer. Kardi has over 10 years’
agency-side experience working in
account handling roles at Carlson
Marketing Group, rising to Client
Partner. Specialising in Relationship
Marketing, her clients included Shell,
MBNA, Goldfish, Marsh and Global
One Telecoms – for which her team
won the DTI’s Export for Industry
award. In 2008 Kardi made the move
client-side as Head of Loyalty at
premium health club group
Esporta. This varied role saw her
implementing a new loyalty
strategy, managing a call
centre, managing customer
communications by email and
SMS, directing videos and
running the project to secure a
new Guinness World Record for
static cycling.
Anna Borley joins the field of
Marketing and Entrepreneurship as
Lecturer. Anna has six years of
teaching experience in tourism, event,
leisure and hospitality management
related fields at Loughborough
College, where she was course leader
for the HND and Foundation Degree
programmes. Previous to teaching,
Anna set up and ran an independent
commercial and training travel agency
at Loughborough College. Anna has
worked in various job roles in the
travel industry from 2001-2005
including retail travel for Midlands
Co-Op and Business travel for
Barclays Bank and Hogg Robinson.
She is currently completing an MA in
Cultural Events Management, and is
currently involved in research for a
sustainability project focussing on UK
and International music festivals.
Congratulations to Medical Research
Council (MRC) staff who gained the
externally accredited introductory
diploma in management; this huge
achievement was celebrated at an
award ceremony at MRC head office
on 4 March 2010. Professor Simon
Denny of Northampton Business
School (which accredits the course)
presented the awards, along with
John Jeans (Chief Operating Officer)
and Ted Smith (Director of Human
Resource).
Professor Denny presented data
that showed that the graduates had
exceeded the high standards already
attained by their predecessors. He
commented that: “this cohort had
claimed the prize of being the highest
achieving group to graduate with
this certificate from the University of
Northampton”. Two of the graduates,
Drs Erik Werner and Guillermo de
la Cueva-Mendez, were awarded an
additional accolade, for averaging
over 85 per cent for all their
assignments, which Professor Simon
Denny remarked was: “the best ever
performance by any delegates on
any Northampton corporate client
programme”.
The certificate is funded by the MRC
learning and development group
(LDG) and has attracted a wide
interest from across the MRC since
its initial start-up in 2007. Working
towards the certificate is no mean
feat, the programme spans 18
months and comprises the successful
completion of six modules which give
delegates the opportunity of gaining
up to date knowledge and skills in all
the key areas of management and
leadership. Each module requires
participants to complete work-based
assignments, thus ensuring that the
all the conceptual skills acquired
result in tangible changes back at
the workplace. The LDG team are
profiling course participants to show
how the theory and learning from
the certificate has led to successful
changes back at work.
The qualification is formally referred
to as the postgraduate certificate in
management and is the equivalent
to the first third of an MBA. The
course includes modules that help
participants understand more about
the role of the MRC as a public
sector organisation and about
financial management (MRC and
other models). Other modules help
to improve communication and
stakeholder management, highlighting
that dissemination of information is
crucial for organisational success.
Many of the modules have an MRC
‘sponsor’, people well placed in
the MRC who work with the course
tutors to update and give feedback
on current MRC policy and practice
which would be relevant to the
module. The programme now attracts
scientists in all positions across the
MRC, who wish to gain an accredited
management qualification and
modern management and leadership
skills.
This article is accredited to MRC’s
staff newsletter April 2010.
Staff
NBS is delighted to
welcome several
new members of
staff this term:
MRC staff shine in
management course
MRC staff at the ceremony to receive their qualification (from
left to right): Graeme Garrad, Gary Chandler, Maria Dasseville,
Sara Wells, Laurence Game, Ted Smith, Guillermo de la Cueva-
Mendez, Simon Denny, Peter Holmes, John Jeans and Subrata
Bose. Erik Werner and Aneela Majid were not able to attend
but also received the diploma.
Top to bottom: Simon Burtonshaw-Gunn,
Grant Timms, Kardi Somerfield and Anna
Borley
Page 11 BusinessWise May 2010 / Spring Edition
Page 10 BusinessWise May 2010 / Spring Edition

7. Management & Professional courses
part-time & distance learning
Accounting Business
Business
Computing
Human
Resource
Management
MSC Accounting &
Finance (Top-up)*
MA Human
Resourse
Management
(Top-up)*
See Management
IT Service
Management
MSc IT Service
Management
Postgraduate
Diploma ITSM*
Postgraduate
Certificate ITSM*
BSc/HND Business
Computing
Leadership
and
Management
Management Marketing
MBA Master
of Business
Administration*
MA Marketing (Top-
up)*
MA Leadership &
Management*
CIM - Postgraduate
Diploma
Postgraduate
Diploma Leadership
& Management
Postgraduate
Certificate
Leadership &
Management*
CIM - Professional
Diploma
CIM - Professional
Certificate
Diploma in
Management
Studies*
Postgraduate
Certificate in
Management*
Certificate in
Management
Studies*
See IT Service
Management
BA Degree -
Business &
Management*
BSc Degree -
Business
Computing Systems
CIPD - Postgraduate
Diploma in Human
Resource
Management
CIPD - Postgraduate
Certificate Human
Resource
Management
Certificate Human
Resource
Management
FD/HND Business
Computing Systems
HNC Business
Computing Systems
FD/HND Business
HNC Business
ACCA
Part 3
CIMA
Strategic
Level
CIMA
Managerial
Level
CIMA
Certificate
Level
ACCA
Part 2
ACCA
Part 1
Other Programmes
Diploma in Public Service Interpreting
Construction Management BSc
Foundation Degree in Enterprise
Institute of Leadership & Management
KEY
ACCA Association of Chartered
Certified Accountants
CIMA Chartered Institute of
Management
Accountants
CIM Chartered Institute of
Marketing
CIPD Chartered Institute of
Personnel & Development
ILM Institute of Leadership &
Management
FD Foundation Degrees
HNC/D Higher National Certificate /
Diploma
Top-up Fast Track to Masters Degree
for fully qualified
professionals
Editorial Contact and School Manager: Jennifer Catlin Tel : 01604 892921
email: jennifer.catlin@northampton.ac.uk www.northampton.ac.uk
Profesional
Development Advice
If you are unsure about which course suits
you and would like an informal telephone
conversation or personal interview to discuss
your professional development please
telephone 0800 358 2232 or email
business@northampton.ac.uk to request a call
back from a Personal Development Advisor.
Please give either your home or business
number and email, and state clearly whether
it is acceptable to contact you at work. A brief
indication of your chosen subject area would
be useful. A Personal Development Advisor will
then contact you to discuss your options.
* available as distance learning option
Page 12 BusinessWise May 2010 / Spring Edition