1. A SPECIAL WEB SEMINAR
EVENT…
NCADD’s New Website - Enhancing Communications with its Network of Affiliates
Featured Speakers
Roger Bensinger Robert Lindsey John Riehl
Chairman President & CEO President & COO
NCADD Communications NCADD MMC Worldwide
Committee
Presenter Presenter Host
TODAY’S TOPICS:
 The NCADD’s Affiliate Network Communications Goals & Obligations
 NCADD’s Use of its New Website to Showcase Affiliate Network Accomplishments
 “Login Credentials” that Offer Network Affiliates Access to a Reservoir of New Resources
 How the NCADD & its Affiliate Websites can Best Serve Those in Need of our Services
 Introduction to Affordable/Impactful Ways to Upgrade and Enhance Your Affiliate Website
THIS EVENT IS PRESENTED IN COLLABORATION WITH… &

2. SUBMITTING QUESTIONS OR RESPONDING TO
POLLS:
SUBMIT YOUR QUESTION: RESPOND TO POLLING QUESTION:
 When submitting a question, please use the  We may also ask questions of each attendee and
“Q&A” window located at the lower right-hand when doing so a question will automatically appear in
section of your screen. (1) Select person to whom the “Polling” window located on the right hand side of
your question is directed; (2) Enter question in the your screen. Please (1) read the polling question; (2)
box located in the bottom of the Q&A window; (3) move your mouse so that it is positioned over your
click “Send”. desired response and then click on mouse; (3) click
“Submit”. Please respond to polling questions as
quickly as possible.
Enter your question here
and then click “Send”

3. A SPECIAL WEB SEMINAR
EVENT…
NCADD’s New Website - Enhancing Communications with its Network of Affiliates
Featured Speakers
Roger Bensinger Robert Lindsey John Riehl
Chairman President & CEO President & COO
NCADD Communications NCADD MMC Worldwide
Committee
Presenter Presenter Host
TODAY’S TOPICS:
 The NCADD’s Affiliate Network Communications Goals & Obligations
 NCADD’s Use of its New Website to Showcase Affiliate Network Accomplishments
 “Login Credentials” that Offer Network Affiliates Access to a Reservoir of New Resources
 How the NCADD & its Affiliate Websites can Best Serve Those in Need of our Services
 Introduction to Affordable/Impactful Ways to Upgrade and Enhance Your Affiliate Website
THIS EVENT IS PRESENTED IN COLLABORATION WITH… &

4. AFFILIATE NETWORK COMMUNICATIONS
GOALS:
NCADD MISSION STATEMENT
The National Council on Alcoholism and Drug Dependence, Inc. (NCADD) and its Affiliate Network is a
voluntary health organization dedicated to fighting the Nation’s #1 health problem – alcoholism, drug
addiction and the devastating consequences of alcohol and other drugs on individuals, families and
communities.
Polling Questions:
Q: In your opinion, does the Affiliate Network Overview page on the new NCADD website
provide an Affiliate Member with the direction he/she needs to locate the information they are
seeking?
Q: If no, should either the narrative on the overview page or site navigation within the Affiliate
Network Section provide a more specific list of services and/or additional guidance regarding
how to best to access the various NCADD Affiliate-related services?
Please respond to polling questions on the right…

5. AFFILIATE NETWORK COMMUNICATIONS
GOALS:
NCADD MISSION STATEMENT
The National Council on Alcoholism and Drug Dependence, Inc. (NCADD) and its Affiliate Network is a
voluntary health organization dedicated to fighting the Nation’s #1 health problem – alcoholism, drug
addiction and the devastating consequences of alcohol and other drugs on individuals, families and
communities.
NCADD COMMUNICATIONS GOALS AND OBLIGATIONS FOR 2011 AND BEYOND
 Establish Two-way Communication between National Office Website and the Affiliate Network
 National to Provide Quarterly Information about Medical and Scientific Data on Alcohol and Drugs, Federal and
State Legislative Activity, Successful Programs being Implemented at the Community Level.
 Affiliates Requested to Share Information about Program Activities, Stories of Recovery, State-specific Activities
 Seek Suggestions from Affiliate Network on how Best to make the National Website more Useful
 Unify Efforts to Grow the National Network of Affiliates – xx NCADD Affiliate Offices by 2020
 New Questionnaire/Suggestion Form to be distributed by December 15th
 Assist Local Affiliates with Development or Enhancement of their Online Communications Strategies
 Websites, Blogs, Social Media Sites
COMPARISON OF NCADD WEBSITE UTILIZATION – OLD VERSUS NEW

6. NCADD WEBSITE TRAFFIC ANALYSIS:
FOUR-YEAR “JULY-AUGUST” UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITS
Unique Visitors
July 2008 – 256 visitors/day
July 2009 – 248 visitors/day
40,000
July 2010 – 193 visitors/day
July July 2011 – 825 visitors/day
20,000
August 328% increase over July 2010
0 August
August 2008 – 227 visitors/day
2008 July August 2009 – 225 visitors/day
2009
2010 August 2010 – 194 visitors/day
2011 August 2011 – 1,083 visitors/day
458% increase over August 2010
FOUR-YEAR ANNUAL UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITS
Unique Visitors
2008 – 333 visitors/day
400,000
2009 – 286 visitors/day
300,000 2010 – 232 visitors/day
2011 – 954 visitors/day
200,000
(projected)
100,000
0
243% increase over 2010
2008 Annual
2009
2010
2011

7. WEBSITE SHOWCASES LOCAL AFFILIATE
ACCOMPLISHMENTS:
Polling Questions:
Q: Have you had the chance to visit the new NCADD website since the time of its launch in
July 2011?
Q: During your visit to the new website, did you take a moment to view one or more of the
videos that we were produced to highlight NCADD’s national and community-based
accomplishments?
Please respond to polling questions on the right…

8. WEBSITE SHOWCASES LOCAL AFFILIATE
ACCOMPLISHMENTS:
VIDEO PRODUCTIONS:
The NCADD’s Stories of…
Hope Help Healing
AFFILIATE SPOTLIGHT:

9. AFFILIATE LOGIN OFFERS NEW & GREATER
RESOURCES:
INDIVIDUAL LOGIN CREDENTIALS:
 Offer Shared Affiliate File and Document Resources
 “Secure” Network Affiliate Profile Information
 Access to Community Affiliate Education and Treatment Program
 Purchasing Discounts at the NCADD Online Bookstore
 and More…
ONLINE AFFILIATE RESOURCES:

10. SERVING THE NEEDS OF PEOPLE WITH ALCOHOL
AND OTHER ADDICTIONS:
NCADD ONLINE RESOURCES:
Self-Assessment Stories that Inspire In the News
CREATION OF A NATIONAL INFORMATION EXCHANGE COMMUNITY:
 Central Theme is to Share as Much as Information as Possible to Ensure the Greatest Program
Impact and Best Possible Outcomes
 Goal is for the Whole of the NCADD to be Greater than its Individual Parts
 By Strengthening of the NCADD Brand, We can also Increase our Donor Support

11. QUESTION AND ANSWER SESSION:
Featured Speakers
Roger Bensinger Robert Lindsey John Riehl
Chairman President & CEO President & COO
NCADD Communications NCADD MMC Worldwide
Committee
Presenter Presenter Host
HOW TO SUBMIT YOUR QUESTIONS:
 When submitting your question, please use the
“Q&A” window by clicking on the “?” icon located
at the lower right-hand section of your screen.
Enter question in the lower text box and then click
“Send”.

12. WEBSITE DEVELOPMENT AND SUPPORT:
Polling Questions:
Q: Does your affiliate organization have a website at the present time?
Q: If you have a website, does its design and the information it provides meet your present
needs?
Q: Are you presently seeking a solution to your internet communications challenges?
Please respond to polling questions on the right…

13. WEBSITE DEVELOPMENT AND SUPPORT:
AFFILIATE WEBSITE, OPTION #1: $795
 Use of Single Template and Style Sheet, Four Standard Modules, Choice of 1-of-3 Color
Palettes, Insertion of Existing Logo, Navigation w/limited customization
 Website Built on the NCADD’s Content Management System – Affiliate URL: www.affiliate_name.ncadd.org
 Also Includes: Website Hosting and twelve (12) hours of post-launch support
AFFILIATE WEBSITE, OPTION #2: $1895
 Use of Single Template and Style Sheet, Access to All Standard Modules, Choice of 1-of-6 Color
Palettes, Insertion of Existing Logo,
 Website Built on the Affiliates Standalone Content Management System – Unique URL
 Also Includes: Website Hosting, fifteen (15) email accounts and twenty-four (24) hours of post-launch
support
AFFILIATE WEBSITE, OPTION #3: Fixed Fee using $85/hour calculation
 Development of Scope of Work, Architectural Site Design, Wireframes and Custom Graphic Layout
 Installation of a Standalone incidence of the Joomla Content Management System, Development of
Customized Style Sheets and Program Modules
 Also Includes: Website Hosting, unlimited number of email accounts and forty-eight (48) hours of post-
launch support

14. CONCLUSIONS:
BUILD STRONGER COMMUNICATIONS BETWEEN NATIONAL AND AFFILIATES BY…
 Establishing Two-way Communication Process between National Office Website and the Affiliate Network
 Developing a Method to Continuously Improve the NCADD National Website
 Requesting Affiliate Involvement in the Growth of the NCADD National Network of Affiliates
 Offering Affordable Ways for Development or Enhance of Affiliate Websites Where it May be Needed
THANK YOU!