Digital Marketing Strategy for NDCC

1. Digital Marketing Strategy North Dublin Chamber of Commerce - NDCC DCU Masters in Marketing Practicum Niamh Downey Laureen Morrissette Dan Higgins

2. Social Media Revolution - Socialnomics

3. Where we started Primary Research: Quantitative Surveys Qualitative Interviews Secondary Research: Search Engine Optimisation Social Media Networking

4. NDCC Online Presence Survey and Interview- Results

5. How often do you visit the NDCC website 46.2% 42.3% 11.5% 0% 13% 34% 33% How would you rate the NDCC website

7. Would you consider advertising on the NDCC website?

8. 3.4% 58% 20% 17% How would you describe you social networking skills level?

9. What Social Networking sites does your business currently use? 60% 23% 23% 6.7% 30%

10. 100% of respondents agreed the NDCC should have a social media networking presence. NDCC Interviews results 90% of respondents said they wanted regular updates of the NDCC’s activities via email and the website 80% of respondents felt the website did not reflect the NDCC member services

11. Where we are now Creating the website Creating Online presence with Social Media Networks

13. View Upcoming Events Calender Here View NDCC and Local News Here LINKS NORTH DUBLIN CHAMBER OF COMMERCE Get connected with the NDCC, the Hub for business in North Dublin Connect with the us On the Pulse of Business Networking in North Dublin Username Password Remember me Forgot password? Register View our Gallery Here HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY To learn more about becoming a member click Here Past Events Present Events Future Events

15. LINKS NORTH DUBLIN CHAMBER OF COMMERCE Click image to enlarge Upcoming Event Digital Marketing Strategy Date : July 7, 2010 Time : 8:00am Location : Bea Orpen Building Presenters : DCU Practicum Team Description : Increasing online presence for the NDCC Fee : FREE to members ANNUAL GOLFING EVENT BUDGET BREAKFAST Taste of Thailand. Click Here Dublin Events Hamleys Family Fun Day. Click Here On the Pulse of Business Networking in North Dublin Username Password Remember me Forgot password? Register HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY

16. North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours. RSVP to this event Kenco 97% Less Learn more about our New Digital Marketing Diploma on www.dcu.ie When What Where July 7, 2010 8:00 am July 8, 2010 8:00 am July 9, 2010 5:00 pm July 10, 2010 5:00 pm July 11, 2010 8:00 am July 12, 2010 8:00 am July 13, 2010 12:00 pm July 14, 2010 5:00 pm

18. 08/07/10 North Dublin Chamber of Commerce Creating a presence Social Media Networking The power is now in the hands of the consumer Strengthens the emotional ties with customers The power of question is great. But it also comes with responsibility on your side.

23. Where we want to go Build an interactive website Qualitative interviews with SME’s Social Media Networking Workshop

28. 08/07/10 North Dublin Chamber of Commerce Over 810 potential key words Creates synergy between the strategies Ensures improved brand recognition with Businesses and Customers Increases long-term survival Benefits of a Combined Strategy

29. Alternative Networking sites

30. Social Media Networking Workshop How to Surf the Social Media Wave

31. Build a cost efficient, interactive website Make the NDCC the business and political voice of North Dublin Create a strong brand recognition online and offline with SMN Hub of Information

32. Thank you for listening