Baromètre Neoap Social Media Analyzer des Opticiens entre la semaine 4 et la semaine 11 2013.

1. [ Dernier rafraichissement le 19 Mar 2013 23:48 ]
[ Dernière semaine complète : 20135211 ]
Social Media Analyzer
By Neoap
Rapport du 20130121 au 20130317
Plus d'informations :
contact@neoap.fr
14 5115 16109 2753
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
Krys
Krys 23.1% 20.5% 22.3% 20.8%
Atol
Atol 22.4% 14.4% 32.4% 8.7%
Alain Afflelou Alain Afflelou 12.9% 5.4% 25.0% 5.9%
Optic 2000 Optic 2000 10.9% 9.8% 16.0% 8.2%
GrandOptical 8.9% 20.3% 0.5% 10.1%
GrandOptical
Optical Discount 6.0% 7.6% 0.0% 11.7%
Optical Discount Lissac 4.6% 4.7% 0.7% 14.4%
Lissac Generale d'Optique 4.3% 1.1% 2.0% 9.4%
Optical Center 2.8% 11.9% 1.9% 3.4%
Generale d'Optique
Visual 1.9% 1.1% 0.0% 6.0%
Optical Center Lynx Optic 0.9% 1.1% 0.2% 2.3%
Visual Opticiens Conseils 0.5% 1.1% 0.1% 1.4%
Les Opticiens Mutu… 0.2% 3.3% 0.1% 0.6%
Lynx Optic
Mutoptic 0.0% 1.1% 0.0% 0.0%
Opticiens Conseils
Les Opticiens Mutua
0% 5% 10% 15% 20% 25%
120% Others
Krys
Atol
100% Alain Afflelou
14% 11% 11% 8%
22% 16% 16% 16% Optic 2000
18% GrandOptical
80% Optical Discount
29% 18% 22% 17%
28% Lissac
38%
33% Optical Center
60% 27%
22% 21%
18%
21%
33% 16% 11% 9%
40% 13% 16% 10%
23% 8% 12%
14% 12% 14%
10%
20% 8% 8% 18%
7% 18%
14% 13% 15%
10% 7% 12% 9% 8%
0%
04
05
06
07
08
09
10
11
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
Krys 18.7% Posts comments
395 111 3
Optic 2000 17.3% Krys 81 14 0
Optic 2000 72 15 1
Alain Afflelou 13.6% Lissac 63 2 2
Alain Afflelou 47 22 0
Lissac 13.2% GrandOptical 41 16 0
Atol 35 14 0
GrandOptical 11.2% Optical Center 32 23 0
Optical Discount 22 5 0
Optical Center 10.8% Lynx Optic 2 0 0
Atol 9.6%
Optical Discount 5.3%
Lynx Optic 0.4%
0% 5% 10% 15% 20%
20 GrandOptical
Optical Center
Alain Afflelou
Krys
Optic 2000
15 Lissac
Lynx Optic
Atol
Optical Discount
10
5
0
04
05
06
07
08
09
10
11
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs GrandOptical
Posts Likes 16 Retweets
Page Likes Tweets
1 000
14
800 12
10
600
8
400
6
200 4
0 2
0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3365 1 7
23 7
Nb Posts : 60
20 Tweets : 44 23 8
Nb Post Likes : 420
21 15 9 Retweets : 3 22 6 9
Nb Comments : 28 Tweets act. : 0
10 4
Nb Comment Likes : 4
20 10 Retweets act. : 0 21 10
5 Tweets press : 1 2
Likes / Jour : 96.1 19 11 Retweets press: 0 20 11
Posts / Jour : 1.7 Tweets / j : 1.7
Post Likes / Jour : 12.0 Retweets / j : 0.1 19 12
18 12
Comments / Jour : 0.8 Tweets act. / j : 0.0
Comment Likes / Jour : 0.1 Retweets act. / j : 0.0 18 13
17 13
Tweets press / j : 0.0
17 14
16
15
14 Retweets press / j : 0.0 16 15

5. KPIs Generale d'Optique
-0,0
Posts Likes Retweets
Page Likes 80 Tweets
-0,2
70
60
-0,4
50
-0,6
40
-0,8 30
20
-1,0
10
-1,2 0
Semaine Semaine
06
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : -1 0
Nb Posts : 0 Tweets : 116 23
20
2
22 3
Nb Post Likes : 0 Retweets : 51
Tweets act. : 0 21 15 7
Nb Comments : 0
Nb Comment Likes : 0 Retweets act. : 0 10
20 8
Tweets press : 0 5
Likes / Jour : No data to display Retweets press: 0
19 9
Posts / Jour : Tweets / j : 3.2
Post Likes / Jour : Retweets / j : 1.4 18 10
Comments / Jour : Tweets act. / j : 0.0
Comment Likes / Jour : Retweets act. / j : 0.0 17 11
Tweets press / j : 0.0 16 12
Retweets press / j : 0.0 15 14 13

6. KPIs Les Opticiens Mutualistes
Semaine
3,5 Retweets
Tweets
3,0
2,5
2,0
No data to display
1,5
1,0
0,5
0,0
Semaine
05
07
10
W
W
W
13
13
13
Facebook Twitter
Nb Likes : 0 5
Nb Posts : 0 Tweets : 3
Nb Post Likes : 0 Retweets : 2 3
Nb Comments : 0 Tweets act. : 0
2
Nb Comment Likes : 0 Retweets act. : 0
Tweets press : 0 1
Likes / Jour : No data to display Retweets press: 0
Posts / Jour : Tweets / j : 1.0
Post Likes / Jour : Retweets / j : 0.7
Comments / Jour : Tweets act. / j : 0.0
Comment Likes / Jour : Retweets act. / j : 0.0
Tweets press / j : 0.0
Retweets press / j : 0.0 15

7. KPIs Optical Center
Posts Likes 70 Retweets
200 Page Likes Tweets
60
150
50
100
40
50
30
0
20
-50
10
-100
0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : -408 0 0
23 9 23 1
Nb Posts : 56 Tweets : 120 22 2
Nb Post Likes : 290 22 10 10 Retweets : 57 21 40 3
Nb Comments : 16 Tweets act. : 3 30
20 4
Nb Comment Likes : 11 21 5 11 Retweets act. : 16 20
Tweets press : 13 19
10
5
Likes / Jour : -15.1 Retweets press: 0
18 6
Posts / Jour : 2.1 19 12
Tweets / j : 2.7
Post Likes / Jour : 10.7 Retweets / j : 1.3 17 7
Comments / Jour : 0.6 18 13 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.4 Retweets act. / j : 0.4
15 9
17 14 Tweets press / j : 0.3
14 10
16 15 Retweets press / j : 0.0 13 12 11

8. KPIs Alain Afflelou
Posts Likes Retweets
200 Page Likes Tweets
600
100
500
0
400
-100 300
200
-200
100
-300
0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : -1356 2 0
23 6 23 1
Nb Posts : 24 Tweets : 1501 22 400 2
10
Nb Post Likes : 559 22 9
Retweets : 860 21 3
300
Nb Comments : 18 Tweets act. : 23
20 4
Nb Comment Likes : 3
5 Retweets act. : 10 200
21 10 Tweets press : 1 19 100 5
Likes / Jour : -54.2 Retweets press: 0
18 6
Posts / Jour : 1.0 Tweets / j : 26.8
18 11
Post Likes / Jour : 22.4 Retweets / j : 15.4 17 7
Comments / Jour : 0.7 Tweets act. / j : 0.4 8
16
Comment Likes / Jour : 0.1 17 12 Retweets act. / j : 0.2
15 9
Tweets press / j : 0.0
16 13 14 10
14 Retweets press / j : 0.0 13 12 11

9. KPIs Krys
1 800
Posts Likes Retweets
Page Likes 500 Tweets
1 600
450
1 400
400
1 200
350
1 000 300
800 250
200
600
150
400
100
200 50
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 4640 0 0
23 9 23 1
Nb Posts : 75 Tweets : 1005 22 2
Nb Post Likes : 634
22
10
10 Retweets : 873 21 250 3
Nb Comments : 17 Tweets act. : 29 200
20 150 4
Nb Comment Likes : 5
21
5
11 Retweets act. : 1
Tweets press : 1 19 100 5
50
Likes / Jour : 113.2 20 12 Retweets press: 0
18 6
Posts / Jour : 1.8 Tweets / j : 17.9
Post Likes / Jour : 15.5 Retweets / j : 15.6 17 7
19 13
Comments / Jour : 0.4 Tweets act. / j : 0.5 8
16
Comment Likes / Jour : 0.1 Retweets act. / j : 0.0
18 14 15 9
Tweets press / j : 0.0
14 10
17
16
15 Retweets press / j : 0.0 13 12 11

10. KPIs Optic 2000
180
Posts Likes Retweets
Page Likes 600 Tweets
160
140 500
120
400
100
80 300
60
200
40
100
20
0 0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 260 6 0
22 9 23 1
Nb Posts : 61 Tweets : 844 22 500 2
20
Nb Post Likes : 274 20 10
Retweets : 671 21 400 3
Nb Comments : 22
15 Tweets act. : 14 300
20 4
Nb Comment Likes : 8
10 Retweets act. : 0 200
19 5 11 Tweets press : 8 19
100
5
Likes / Jour : 6.3 Retweets press: 0
18 6
Posts / Jour : 1.5 Tweets / j : 15.1
18 12
Post Likes / Jour : 6.7 Retweets / j : 12.0 17 7
Comments / Jour : 0.5 Tweets act. / j : 0.3 8
16
Comment Likes / Jour : 0.2 17 13 Retweets act. / j : 0.0
15 9
Tweets press / j : 0.1
16 14 14 10
15 Retweets press / j : 0.0 13 12 11

11. KPIs Lissac
30
20 Posts Likes Retweets
Page Likes Tweets
25
15
20
10
15
5
10
0 5
0
Semaine Semaine
04
05
06
07
08
09
10
11
04
05
06
07
08
09
10
11
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 19 8 0
Nb Posts : 63 Tweets : 68 21 5
17 30 9
Nb Post Likes : 81 Retweets : 28 20 6
Tweets act. : 0 10
Nb Comments : 3 20 19 7
Nb Comment Likes : 1 Retweets act. : 0
5
16
10
10 Tweets press : 1
18 8
Likes / Jour : 0.5 Retweets press: 0
Posts / Jour : 1.6 Tweets / j : 2.0 17 9
Post Likes / Jour : 2.0 Retweets / j : 0.8
Comments / Jour : 0.1 15 11 Tweets act. / j : 0.0 10
16
Comment Likes / Jour : 0.0 Retweets act. / j : 0.0
Tweets press / j : 0.0 15 11
14 13 Retweets press / j : 0.0 14
13
12

12. KPIs Lynx Optic
Semaine 6
Retweets
Tweets
5
4
3
No data to display
2
1
0
Semaine
04
05
07
08
09
10
11
W
W
W
W
W
W
W
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 0 1
Nb Posts : 0 Tweets : 17 23 3
Nb Post Likes : 0 Retweets : 3 6
Nb Comments : 0 Tweets act. : 2 21 8
4
Nb Comment Likes : 0 Retweets act. : 0
Tweets press : 0 2
Likes / Jour : No data to display Retweets press: 0 20 10
Posts / Jour : Tweets / j : 1.2
Post Likes / Jour : Retweets / j : 0.2 18 11
Comments / Jour : Tweets act. / j : 0.1
Comment Likes / Jour : Retweets act. / j : 0.0
Tweets press / j : 0.0 16 12
Retweets press / j : 0.0 15 13

13. KPIs Mutoptic
Semaine Semaine
No data to display No data to display
Facebook Twitter
Nb Likes : 0
Nb Posts : 0 Tweets : 0
Nb Post Likes : 0 Retweets : 0
Nb Comments : 0 Tweets act. : 0
Nb Comment Likes : 0 Retweets act. : 0
Tweets press : 0
Likes / Jour : No data to display Retweets press: 0
No data to display
Posts / Jour : Tweets / j :
Post Likes / Jour : Retweets / j :
Comments / Jour : Tweets act. / j :
Comment Likes / Jour : Retweets act. / j :
Tweets press / j :
Retweets press / j :

14. KPIs Visual
Semaine 1,2
Retweets
Tweets
1,0
0,8
0,6
No data to display
0,4
0,2
0,0
Semaine
07
W
13
Facebook Twitter
Nb Likes : 0 15
Nb Posts : 0 Tweets : 1 1.2
Nb Post Likes : 0 Retweets : 0 1.1
Nb Comments : 0 Tweets act. : 0 1.0
Nb Comment Likes : 0 Retweets act. : 0 0.9
Tweets press : 0 0.8
Likes / Jour : No data to display Retweets press: 0 0.7
Posts / Jour : Tweets / j : 1.0 0.6
Post Likes / Jour : Retweets / j : 0.0 0.5
Comments / Jour : Tweets act. / j : 0.0 0.4
Comment Likes / Jour : Retweets act. / j : 0.0 0.3
Tweets press / j : 0.0 0.2
Retweets press / j : 0.0 0.1