Choosing the Right CBSE School A Comprehensive Guide for Parents
Alice Casey: Nesta's Innovation in Giving Fund
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2. Who are we?
An innovation charity with a mission to help people
and organisations bring great ideas to life.
Helping
In Hospitals
Rethinking
Parks
Ageing &
Health
Events &
Convening
Research & Publications
Finance
Skills
3. The Lab
PEOPLE POWERED
HEALTH
GIVING &
SOCIAL ACTION
DIGITAL ARTS
R&D
RETHINKING
PARKS
INNOVATION
IN JOBS
DIGITAL
MAKING
CREATIVE
COUNCILS
HYPER LOCAL
MEDIA
AGEING
CHALLENGE
PRIZES
5. Aims of Giving Fund
"Our ambition is to
stimulate a step change in
giving... to give better
support to the trailblazers
and innovators."
6. Approach
• Open & Inclusive - sector & stage ambivalent
• Broad definition of giving - inclusive of assets/resources/sharing
• High value placed on non-financial support (VC style)
• High tolerance for risk. Experimental.
• Further funding and support for most promising ideas
• Open about what works & why – and what does not
8. Programmes within the Fund
Volunteer Centres Programme
Supporting eight volunteer centres to
develop new models to gain greater
impact and sustainability
Open Innovation Programme
Supporting ten charities to test new
approaches to increasing giving,
working in an open way.
10. Marie Curie: Ticketyboo
1. Challenge: Wanted to reach new audience of givers
2. Approach: Worked with technology partners to create an
online gaming platform
3. Style of working: Iterative, embedded web team
4. Update: The platform is now rolling out
11. National Trust: Big Family Day Out
1. Challenge: Wanted to reach new audience of givers
2. Approach: Engaged major corporates to tap into employee
and whole family volunteering in the North West
3. Style of working: Iterative, feedback loops during pilot
4. Update: The project is now rolling out
12. Mencap: Kids for good
1. Challenge : wanted to expand school fundraising
2. Approach: tested concept with full range of target group
through focus groups on initial concept
3. Style of working : iterative, evidence based
4. Update: Went back to drawing board
13. Keep Britain Tidy : Love where you live
1. Challenge: Repositioning as networked organisation
2. Approach: full agile web development creating new
networked platform and rewards system
14. Keep Britain Tidy : Love where you live
3. Style of working: iterative, user focused, embedded
4. Update: Network in continued user testing
15. Children's Society : Geordie Magic
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Challenge : wanted to reach new givers
Approach: local, experiential approach
Style of working : evidence based
Update: Considering how to use as recruitment tool
16. Foodcycle: Social Franchising
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Challenge : wanted to expand the model
Approach: social franchising, partner hubs
Style of working : Collaborative, open
Update: Have set up 4 hubs in pilot phase
17. United Response: 4Tea; Give Where You Live
1. Challenge : Creating a community fundraising culture
2. Approach: supporter outreach, birthday party
event, online platform to visualise
3. Style of working : multi-partner, contractor
4. Update: Funding precedent established
18. WWF and Scope
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Challenge : Understanding giving motivations/cultures
Approach: Carefully designed long term research
Style of working : multi-partner, contractor
Update: First donor swap has taken place
19. Age UK
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Challenge : Regular giving plus donations from over 50’s
Approach: Adapting a community skills sharing platform
Style of working : partnership, contractor to collaborator
Update: Platform has been piloted
20. Challenges for large charities doing open innovation
Similar to any big organisation:
• In-house communication across teams
• Senior buy in to unproven ideas/ cover for risk
• Commissioning and contracting web services
iteratively
• Evidence based decision making
Particularly relevant to charities?
• Spending donor funds on 'risky' projects
• Sensitivity around donor base / competition
The Lab consists of over 60 people working on a range of programmes in key priority areas such as Education, ageing, health and public services. Strong interest also in creative economy, jobs.Deploy a range of techniques. Challenge Prizes, Open Innovation, integrating skills offer with funding,Increasingly getting hotter on applying higher standards of evidence to what we support.And aiming to think systemically about challenges; simultaneously working in the development of new ideas, recalibrating markets, influencing policy and
Probably not necessary to spend too long on why we think that innovation is important.Against a backdrop of quite considerable long term challenges such as ageing and a changing climate, we are in a period of severe financial austerity. We have rising demand for public services and we know that while there are many great people volunteering and doing amazing things out there, they are ageing, and we are not seeing the numbers of younger donors and volunteers on board to even sustain current levels of giving.There are lots of reasons why continuing to do what wer’re doing is not enough.Therefore a need to think beyond improving existing offers, services, ideas. Time to take stand in a different place and take a different vantage point.Provide a stimulus package of our own.
When we started working with the Cabinet Office, the remit for the Innovation in Giving Fund very clear.in recognition that there seemed to be something going on out there, lots of new ideas struggling to grow and in need of a bit of support
Lots of crowdfunding applications – ended up funding four different models…Lots of hype around crowdfunding…. In 2011A total of $1.1 million was raised on a handful of crowd funding sitesBy 2012 this had risen to $2.7 billion across nearly 600 platforms and more than a million campaigns across the globe. 2013 The rate of increase is expected to be even higher.This is across all kinds of lending to businesses, to ventures, enterprises and proportion of this is social ventures and charities. Crowdfunding has a massive amount of hype around it, But if it *does* continue to grow at even a fraction of the rate it is now, it has the potential to disrupt money flow. And Raise different expectations about the giving experience…personal, rewarding – sometimes literally, real-time, for very easy to see where money has been spent. Crowdfunder – arguably, now the biggest and most successful homegrowncrowdfunding site.Just Giving have prototyped a hyper local crowdfunding platform – for people wanting to raise a few hundred pounds for a park bench, or a community gardenNesta have undertake a lot of research into crowdfunding, along with demystyfying and debunking some of the myths around it. Crowdingin.com is a directory of all crowdfunding sites we have developed. Introduce a bit of transparency as to what’s out there.
Ways of evidencing greater impact as a way of generating revenue - First Volunteer Centre in a PrisonProducts to generate revenue i.e. texting reminder service for volunteers (akin to how texting reminders has rapidly decreased no-shows for doctors appointments)Open Innovation Programme.This programme was devised as a way of building innovation capability (and learnings to share) within charities in a way that helps them solve problems in ways that involve collaborationAnd, working in the service of trialling some of these early stage innovations in an environment where they have opportunties to be tested at scale.
We cannot build this kind of movement through appeals to people’s fear, greed or ego. Fostering “intrinsic” values—among them self-acceptance, care for others, and concern for the natural world—has real and lasting benefitsThis kind of experimental approach something that we would like to do more of.
