Presentation by Ed Pippin of Eagle Eye Technology at the June 2014 NFC Forum Tap Into NFC Developer Event.

1. NFC: Making Life Easier
Ed Pippin (CEO)
Eagle Eye Technology
www.EagleEyeTechnology.com
June 17, 2014| Edinburgh

2. We Are Eagle Eye Technology
• Strategic Software Systems Company
• Develop Bespoke Platforms for our Clients
• Use cutting edge technology to provide a
competitive advantage
• Specialise in Mobile, NFC, Payments and
Secure Content Distribution
• Work closely with MasterCard on conceptual
demonstrations of NFC Payment Technology

3. Clear Channel NFC

4. Making Bus Stops Interactive
• Programme to make all Clear Channel bus stops
interaction points for consumers
• Allow consumers to use mobile to access:
– Enhanced mobile advertising experience across
devices
– Bus Times
– Third Party Content eg Metro, Amazon Local
• NFC and QR code make every bus stop
interactive
• UK-wide roll-out completed early 2013 with
additional cities added in Q2 2014

5. Skoot, Contactless Payment

6. Making Festivals Cashless
• NFC payment system for outdoor
events
• On average £500,000 transacted
through the system at each event
• Events are NFC wristband
payment only – no cash or card
payments allowed at concessions
• Funds added to user’s account,
stored centrally and on encrypted
wristband.
• Secure system with transactions
and live online reporting

7. What Next?
• The most successful services will use NFC to
make an existing processes more simple
• People want everything easier. NFC can do that!
• BUT
– Just because you can do it doesn’t mean you should
– Education is slow, solutions must be intuitive
– We need to remove barriers. We have the technology
to give everyone a contactless payment solution on
their phone but it still is not available to the general
public

8. Thank You!
• Come and talk to me or my colleagues if you
have any questions
• Ed Pippin (CEO)
• Email: Ed@EagleEyeTechnology.com
• Web: www.EagleEyeTechnology.com
• Tel: 01483 452626