A presentation containing a summary of useful online statistics collated from various sources.

2. Summary Online Statistics: Highlights 60% of the UK population are online 31M adults purchased online within past 12 months; 52% bought clothes / sports goods Social networks / blogs accounts for around 23% of all time spent online in the UK People are increasingly using their mobiles for internet access Online cart abandonment costs retailers an estimated £2.7bn each year in lost sales Take up of mobile phone technology is being led by 16 to 24-year-old Internet users Peak usage time to access the internet appears to be 16.00 to 17.00 Collated from various sources as detailed over the next few pages

4. Summary Online Statistics: Demographics 2 - 11 12 - 17 18 - 24 25 - 34 35 - 49 50 - 64 65+ C2DE ABC1 Male Female UK Online Demographic Reach Profile Information sourced from UKOM: “ The Online Media Landscape” May 2010 Note: majority of internet users are ABC1 and aged 25 – 64 with slight male bias; but a significant increase to the over 65’s is seen in 2010 compared to 2009 www.ukom.uk.net

5. Summary Online Statistics: Online purchases Extract table from Office of National Statistics Report “Internet Access” Dated: 27 th August 2010 Website: http://www.statistics.gov.uk/pdfdir/iahi0810.pdf 4 5 5 Other 6 5 6 Medicine 5 7 6 e-learning material 6 19 13 Computer hardware 11 18 15 Telecommunication services 10 25 18 Other computer software and upgrades 16 24 20 Share purchases, insurance policies, other financial services 18 29 23 Video games software and upgrades 28 20 24 Food or groceries 18 33 25 Electronic equipment (including cameras) 35 35 35 Tickets for events 35 37 36 Other travel arrangements (eg transport tickets, car hire) 40 39 39 Books, magazines, newspapers (including e-books) 45 41 43 Household goods (eg furniture, toys) 44 45 44 Holiday accommodation (eg hotels) 46 48 47 Films, music 57 46 52 Clothes, sports goods % Women % Men % All 2010 Purchases over the internet