Productivity & Digital Media

Productivity & Digital Media Applied to a music festival in The Netherlands Yvonne Klerks & Klaus Hoven Academy for Leisure

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Yvonne Klerks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Klaus Hoven ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discover NHTV Breda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lowlands Facts and figures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lowlands Facts and figures ,[object Object],[object Object],[object Object],[object Object]

Case Lowlands http://www.youtube.com/watch?v=G-qsotytML0

Arctic Monkeys Snoop Dogg The Prodigy Kaiser Chiefs Lily Allen

Lowlands Enormous festival, enormous organization

Lowlands Productivity ,[object Object]

Lowlands Productivity ,[object Object],[object Object]

Lowlands Productivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Productivity

Lowlands Productivity ,[object Object],[object Object],[object Object]

[object Object],Lowlands Productivity

Lowlands Productivity ,[object Object],[object Object],[object Object],[object Object]

Lowlands Productivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lowlands Productivity A different topic which plays an important role for a festival like Lowlands and which contributes indirectly to productivity is creating communities and customer satisfaction: The use of Digital Media!

Digital Media & Lowlands It’s all about socialising, sharing, creation & communication

Where are we coming from? Hommo Zappiens (W. Veen) 2006

Internet use in The Netherlands Trendbox / STIR Marco Derksen (www.upstream.nl)

Digital Economy 2009 The Netherlands

Dutch people have with 6,3 hours of leisure time on an weekly day more time for themselves than the average world citizen (5,8 hour of leisure time). One fifth (19%) of this time is spent on the internet! Functional webbrowsing : - Searching information, comparing products (64%) - Social networking (60%) - Online payments (81%) - Market places (26%) - Online advertising (20 %) Internet use & leisure time

Internet penetration in the Netherlands is high and the consumer can be reached well online. Through broadband access and mobile internet the use and user experience is increasing. New online user experiences emerge : From e-marketing to m-marketing & augmented reality Conclusion

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online presence Every festival has it’s website

Online community Stage & Frontstage

Online community Social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online community Social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lowlands is a brand with a community in which experiences our shared with friends. Friends who visit Lowlands are the most important reason to buy tickets. Friends are ambassadors for the festival!

Go mobile! Mobile marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sundance Festival Integrated partnership strategies

Questions & Discussion Thanks for your attention!

Productivity & Digital Media

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Productivity & Digital Media