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© Lakestar 2011

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© Lakestar 2011

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© Lakestar 2011

5. Making Money with Apps

6. Conduit Fast Facts
• We provide a free platform for the creation of
browser, website and mobile user-engagement tools
• Largest B2B network worldwide
• More than 260,000 publishers
• Over 250,000,000 active end users
• Over 3 billion monthly user interactions
• Founded in 2005
We enable our partners to extend their reach
and engage users beyond theextend their reach
We enable our partners to
scope of their website.
and engage users everywhere.

7. Engage Users Everywhere
Publisher
Browser Mobile Website
Solutions Solutions Solutions
Community Toolbars & Browser Apps Mobile & Tablet Apps Wibiya Bar
The Conduit Network
260,000 publishers. 250 million users. 1 network.

8. Conduit’s Growth
260K
220K
200K
PUBLISHERS
180K
140K
125K

9. What is an App?
Mobile Apps
Tablet Apps
Browser Apps

10. Before Anything – Measure
Test
Data
Iterate Measure

11. Business Models That Work
Mobile Tablet Browser
Paid
Freemium
Free

12. Worth Nothing Without Efficient Distribution
• Social
Word of Mouth
• Sharing
• Community
• SEO
• Search
Paid
• Advertising
• Bundle
Leveraged • Partnerships

13. Making Money with Apps
• Data
Ensure you can collect, analyze and act on data
• Business Model
Determine the business model appropriate for the app and
its target market
• Distribution
Develop a multi tiered distribution and marketing plan from
the beginning of app development
• Iterate
Iterate as rapidly as possible

14. Thank You!
© 2011 Conduit

15. © Lakestar 2011 15