5. The Facebook Recruiting Solution
NOAH ’11 London
Stéphane Le Viet
Co-founder & CEO
November 9, 2011
6. Work4 Labs Overview
Founded in 2010
Currently 28 employees in San Francisco and Paris offices
Executive team has backgrounds in recruitment and SaaS
(ex. McKinsey, Heidrick & Struggles, Monster)
Tech team has experience in social and enterprise products, as
well as social network analysis and data mining
Close relationship with Facebook, access to exclusive developer
programs and early code releases
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7. Online Recruiting is a $27 Billion Market with 3 Major Segments
7 of 10 hires come from 3 main sources
Career Sites Sites
Career
Career Sites Other 19% & ATS’s
Job Career
Online Technology (30%) (18.8%)
(Infrastructure) Boards Sites
Recruitment Job Boards
Market 25% Other
Job Boards Job 29%
Boards
($27 Billion Media (24.9%)
Globally) (Distribution) Referrals
Referrals
Referrals
(27.5%)
Referrals 28%
Source: UBS (LinkedIn report, 07/11), CareerXroads
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8. Facebook is the World’s Largest Job Board
Facebook vs. Job Site Traffic - July 2011
Facebook has 160
In Millions of Unique Visitors
more monthly traffic
120
than LinkedIn, Monster,
Facebook
CareerBuilder, Indeed, 80
SimplyHired
and SimplyHired 40 CareerBuilder
Indeed
combined LinkedIn
Monster
0
Source: Compete.com, July 2011
Facebook also has Facebook vs. Job Site Registered Users - July 2011
In Millions of Registered Users
over 3x more 800
registered users 600
than all of these sites Facebook
400
combined
SimplyHired
200 Indeed
CareerBuilder
Monster
LinkedIn
0
Source: individual companies, July 2011
9. The Facebook Recruiting Opportunity
Largest database of Largest job board
active and passive candidates 1/3 online display ads in the US
860+ million users
Largest referral network Largest network of career sites
130 friends per user 10+ million Facebook Pages
10. The Facebook Recruiting Opportunity: Reach + Targeting
Facebook = All-In-One Solution for Recruiting
10+ million Largest display ad
4 billion items
Facebook Pages network globally
shared daily
1 in 3 people use 6.4x more users than
130 friends
Facebook to learn LinkedIn and Monster
per user on avg
about companies combined
Career Sites Job Boards Referrals
Source: Facebook, Compete
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11. How Do We Help Companies Leverage Facebook?
Post jobs on Facebook
Customize your Facebook career page
Broadcast jobs using social features
Refer candidates across social networks
Advertise jobs to qualified passive job seekers
12. We Help Companies Around the World Recruit On Facebook
In just over
one year…
10,000+
clients
2,300,000+
views generated
550,000+
jobs posted
78,000+
applications submitted
13. Hard Rock Cafe Opens a New Venue – Case Study
10,000 fans and 4,000 applicants in four
weeks, 1,000 interviews and 120 hires
95% of candidates accepted offers
This resulted in a cost per fan of $0.20, a
cost per applicant of $0.50, and a
cost per hire of $16.
15. Find and engage the right candidates through Facebook Ads
Interested in fashion and have worked in
107,180 clothing brands like GAP, BCBG, etc.
Live in the UK and graduated from
80,020 Oxford University
Live in New York and have worked in
53,540 an entry-level marketing position
Recent graduates from top
37,230 undergraduate business programs
16. Facebook is a truly global phenomenon
Facebook is the largest social network in 119 of 134 countries
Source: Vincos.It
17. European Facebook Users (1/2)
Facebook users by continent Top European countries
Facebook Users
14,871,540
34,708,600 13,184,300 Turkey
30,735,100 UK
20,241,380
France
Germany
21,234,180 28,314,240
93,663,320 Italy
215,120,180
23,052,340 Spain
187,597,180 Facebook Penetration
214,539,040 31.98%
Turkey
39.50%
UK
34.84% France
45.41% Germany
North America Europe 25.81% Italy
Asia South America
35.59% Spain
Africa Australia and Oceania
Source: SocialBakers.com, 09/11
18. European Facebook Users (2/2)
Top European countries
Age distribution
100%
6%
9% 10%
9% 11%
12% 11%
80%
15%
15% 22%
20%
18%
28% 65+
60% 55-64
26%
26% 45-54
26% 26% 35-44
32%
25-34
40% 18-24
33%
16-17
25% 27%
13-15
24% 24%
20% 21%
10% 8% 8%
7% 7%
6%
9% 9% 9% 7%
6%
0%
Turkey UK France Germany Italy Spain
Source: SocialBakers.com, 09/11
19. The Facebook Recruiting Market
Key Assumptions
Total Addressable
10m Facebook Pages, 50% are Market, Facebook Recruitment
business Pages ($bn)
Pages distributed along size of US 3.0
businesses by headcount 2.5
2.5
15% churn rate on employees 1.9
2.0
Open positions per year
1.5
determines Page’s subscription
1.1
‘Pro’ plans and over include $2.5k 1.0
setup fee 0.5
$50 advertising budget/hire
0.0
Recruitment spending grows in line 2010 2011 2012
with FB ads spending growth
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20. SOCIAL NETWORKS VS. MONSTER
Monthly Number
Salary Range
Platform Connections Page Views of Users
of Users
(in Billions) (in Millions)
Friends, Fami
Social
ly, and 1,000+ 870 All
network
Colleagues
Colleagues &
Professional
Business 2.5 89 $80k-100k
network
Connections
Micro- Public
blogging figures, 5.8 160 $40k-$80k
network influencers
Job board / .31 46 $40k-$80k
Source: Google AdPlanner, Quantcast
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21. Comparison of Cost Per Job Posting
for 30
$60-110 days
for 30
$210-$395 days
for 30
$419 days
for 30
$479 days
Source: Company websites.
Note: W4L pricing assumes a Premium plan ($499/m for 50 jobs) and $50-100 ad credits
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