Atosho - NOAH13 London
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Introduction to Atosho - Presentation by Simon Goldschmidt, Founder & CEO of Atosho at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
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Atosho - NOAH13 London
- 2. Distributed Ecommerce - The ecosystem & the pains Publisher Struggling to monetize content without sending the users away 2 Consumer Is redirected to finalize the purchase Long search and compare process Retailer Increasing costs of traffic Need of scale and new customer acquisition 2013
- 3. Enabling people to shop wherever they get inspired Publisher & Categories: · Parentdish (mom&baby) · MyDaily (fashion) · Thehuffingtonpost (Entertainment) 3 2013
- 4. Platform for Distributed eCommerce – the platform Online product catalogue Storefront distribution Retailers Channel Partners Order Management System 4 2013
- 5. Commissions & revenue model Commissions Rates by Category Product Category Commission Personal Computer Atosho’s Revenue Model 6% Consumer Consumer Electronics 7% Auto & Motorcycle parts 12% Tools & Home Improvement 12% Music Instruments & Accessories 1 12% Clothing, Accessories & Luggage Atosho collects the payment from the consumer 3 Atosho settles the payments to the channel partner and the retailer 20% Other categories 2 17% Jewellery The transaction is made between the consumer and the retailer 15% Retailer Channel partner ncluding the value of freight and VAT, other fees are excluding freight and VAT 5 2013 2013
- 6. Distributed eCommerce: Fulfilling demand wherever it’s created Traffic generating services Advertising Distribution services (Service distributed on 3rd party URLs) Interactive images Search Destination services (Service provided on a designated URL owned by the service provider) 6 Affiliate marketing Transactional services Distributed eCommerce Display marketing Search Engines Aggregators Marketplaces: Price comparison 2013
- 8. Looking to scale... Phase 1 Phase 2 EUR 2m EUR 6 m Create first level scale 2014 Build proven revenue 2014-2015 Phase 3 TBD Win global markets 2016-> Objectives: Show scale with selective partners Strategy: Further adaptation with selective partners Scale-up business model Create global profitable business Further automation of the platform and build European sales organisation Build additional storefronts and establish a global sales organisation GTM focus: Nordic, UK, France Pan-European EMEA, US, Asian Editorial Editorial, Search, Market Places, Email-Provisions Editorial, Social, Search, Market Places, QR, TV/Radio, Mobil phone shopping, Banners, Email-provisions 8 2013 2013
Notas del editor
- Consumers Get inspired at the publishers sites, but have no easy way of making a desicion without being taking away from the place they have chosen to be in and where they get inspired Publishers With falling advertising revenue, publishers have tried to get a share of the transactional revenue Retailer With a growing competition to reach the consumer and increasing costs of traffic, with a distributed ecommerce solution, the retailer can get a new reach and position its offers on the best high street corners of the internet.