Hiring in Digital in 2013: Themes & Lessons Learned - Presentation by Clare Johnston, Founder & Co-CEO of The Up Group at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
7. 1. Marketing is the most sought
after function
2. Salaries have escalated
3. Brand building is back
4. The demands on a marketer
are high
5. Structure is a key challenge
9. 1. Understanding of what makes
a PM is evolving
2. The local hiring pool is
immature
3. The US is a key source of
talent
4. Founders are becoming more
comfortable hiring CPOs
11. 1. More US-based venturebacked companies are
launching in Europe
2. Commitment is higher
3. Honest conversations are
now a given
4. Compensation packages are
becoming realistic
13. 1. BI / Analytics / Data is moving
into the C-suite, as is HR
2. Tech roles are becoming more
tailored
3. New roles are emerging as
understanding of key business
drivers deepens
16. 1. Invest the time upfront to
understand what you really
need
2. Better to have a gap than a
bad hire
3. Force yourself to slow down
4. Reference properly