The document discusses how a language services provider transitioned to a results-based model using disruptive innovation to target underserved markets and handle massive translation volumes. Key points include leveraging machine translation and automation through APIs to provide scalable and cost-effective localization workflows. Evaluation of the model found increased client content creation and translation volumes with cost reductions of 35-55% compared to traditional pricing models. The global translation market is growing rapidly, so disruption of traditional service models is an opportunity for growth.

1. From Impossible
to Possible:
Thriving from
Disruptive
Innovation
Diana Sanchez, Nova Language Services

2. #GALASevilla
INTRODUCTION
Leading Life Sciences
language service provider
Specialized translation
automation production line
Founded In 1998
HQ in Spain, UK and
US offices

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TARGETING UNDERSERVED MARKETS
Start-ups
Ecommerce Small to medium advertisers

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BARRIERS
Language services
too expensive
Services
too slow
Massive
translation
volume
Traditional
service model
not feasible
Too much
bureaucracy
Non-traditional
profiles

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OPPORTUNITIES
API testing
MT domain
training
Handling of
massive volume
Scalable
production
processes
New
business
units

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COST-BASED vs RESULTS-BASED
Inherent problems with cost-based Benefits of results-base
Unwillingness to risk
Reluctant to believe
value of the service,
specially if no previous
experience with LSPs
Appeals to clients,
vendor is also shouldering
the risk
Removes the barrier of
doubt

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GENERAL CONSIDERATIONS
ROI substantial
enough?
At least 75 percent
certainty project
success?
Are we willing to put
some of our proposed
fee at risk?
How long can we wait
for results to
materialize?
Does the client have
what it takes to make
the proposal work?
Best and worst case
scenarios?

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LANGUAGE TECHNOLOGY
API integration
Post-edited Machine Translation (PEMT)
Translation memory maintenance
Glossaries

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CMS LOCALIZATION WORKFLOW
Client
CMS
TAUS
API Nova
TMS
Conversion to .xliff,
pretranslate >85% TM
CAT
API
CAT
Server
.xliff
<tauyou>
Server
MT <85% leverage
TAUS
API
Post-editors
Preferred CAT tool
TAUS
API
Localized content
ready for publishing
PM monitoring potential
technical incidences
Client
CMS TAUS
API
Nova
TMS
CAT
Server
<tayou>
Server
TAUS
API
Post-editors
<tauyou>
API

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RESULTS
Clients successfully
achieve business goals
Clients increase content
creation, thereby
increasing translation
volume by at least 35%
Cost reduction of 35%-
55%, compared to “per
word” pricing
Clients add more
languages

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MAIN FINDINGS
Revenues 1 year after
implementation
The model is highly scalable
Linguistic quality results vary
according to language
combination and target culture
As a business, in addition to placing
value on revenue, we also benefit
from other aspects of the relationship

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WHAT’S NEXT
The global
marketplace for
translation services is
set to rise to $47
billion by 2018
ARE YOU
READY TO
DISRUPT?

13. #GALASevilla
THANK YOU
Diana Sanchez
@NovaLanguageSer
Questions