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LinkedIn training presentation
- 2. © Novell, Inc. All rights reserved.2
Agenda
• Overview
• Why it matters
• 15 things
• Resources
- 3. © Novell, Inc. All rights reserved.3
The professional social network
• Founded 2002
• Over 90 million users
• Business oriented social networking
– Build list of trusted connections
– Find jobs, people and opportunities
– Answers, groups and applications
- 4. © Novell, Inc. All rights reserved.4
14 million+ monthly visitors and growing
- 5. © Novell, Inc. All rights reserved.5
Member demographics
• More males
• 35+
• No kids
• College educated
Source: Quantcast.com
- 6. © Novell, Inc. All rights reserved.6
LinkedIn etiquette
• Professional
• Less “casual connecting”
• Very little noise
- 7. © Novell, Inc. All rights reserved.7
Novell on LinkedIn
• Official Novell group
• Feeds/news from
– PR Blog
– CoolSolutions
– News
• Groups for solutions
and membership
- 8. © Novell, Inc. All rights reserved.8
15 things you can do with LinkedIn
- 9. © Novell, Inc. All rights reserved.9
Turbocharge your profile
so you and Novell get found
- 11. © Novell, Inc. All rights reserved.11
2. Make your profile public
• Mark profile public
• Mention product and
market keywords
• Get found in searches
- 12. © Novell, Inc. All rights reserved.12
3. Create a “vanity” URL
Create a short URL with your keywords
- 14. © Novell, Inc. All rights reserved.14
Engage influencers to
spread word about Novell
- 15. © Novell, Inc. All rights reserved.15
5. Link with customers or partners
• When the time is right:
– Prospects
– Customers
– Vendors
- 19. © Novell, Inc. All rights reserved.19
9. Answer questions
• Answer questions
• Demonstrate your
expertise
- 22. © Novell, Inc. All rights reserved.22
Automate and accelerate
LinkedIn usage
- 23. © Novell, Inc. All rights reserved.23
12. Get the LinkedIn Toolbar
• http://www.linkedin.com/static?key=tools
- 25. © Novell, Inc. All rights reserved.25
14. Add Applications
• Share presentations
• Consult with manager re: privacy
• Add blog posts
• Keep people abreast of things
- 26. © Novell, Inc. All rights reserved.26
15. List your websites
• List up to three website links
• Examples:
– Your blog
– Product/solutions pages
– Twitter or Facebook links
• Title of links with keyword for the search engines
- 27. © Novell, Inc. All rights reserved.27
Where to learn more...
• Online resources
– Mashable.com
– Techcrunch.com
• Articles
– http://www.delicious.com/novell_novl/socialmedia