Slides from internal Twitter training webinar at Novell.

1. Training:
15 things you can do with Twitter
Frank Days
December 2010

2. Agenda
• Background
• Why you should care
• 15 things you can do
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3. Twitter background
• Founded 2006
• Microblogging
• 140 character “tweets”
• Follow others' streams
• Open API/rapid innovation
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4. Why you should care about Twitter
• 175 million users
• 65 million tweets a day
• Real-time news source
• Connect with key influencers
• Macro and micro-celebrities
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5. Member demographics
• More female
• 18-34
• More affluent
• College
Demographics from Quantcast
• Young kids
Quantcast
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6. Novell Twitter strategy
• Official Novell account
• Share news, updates, blogs...
• Connect with influencers,
customers and partners
• Support accounts by product
and functions
• Amplify messages
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7. “Twettiquette” or Twitter etiquette
• The rules are there are no rules
– Wide open
– Lots of shouting
– Lots of background noise
• Share things of value
• Add to conversation
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8. 15 things you can do on Twitter
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9. Before we start: a Twitter primer
Tweet: 140 character message sent over Twitter
Retweet or RT: To repeat someone's tweet
@reply: To respond to someone's tweet
Follower: Someone who is watching your tweets
Following: Watching someone else's tweets
Hashtag: Conversation theme typically denoted with a # before a word
Tweetup: An informal in person meetup among twitterers
Tweep: Slang for your people or peeps
DM: Direct message sent from one user to another
Fail whale: Image shown when Twitter is down
OH: Overheard – people often tweet entertaining things they have heard
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10. For Beginning users...
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11. 1. Follow Novell
• Help spread the word
• Make it easier for
people to find our stuff
• Amplify our messages
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12. 2. Follow competitors
• Know what they are saying
• What news is breaking
• Who they are following
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13. 3. Follow coworkers
• Go to Novell account
• Check out ”Novellpeeps” list
• 152 members
• Most will follow back
• Let us know if you want to
be on list
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14. 4. Share Novell content
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15. 5. Add to your email signature
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16. 6. Follow someone fun
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17. For Intermediate Users...
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18. 7. Get a Twitter client like Tweetdeck
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19. 8. Setup a Twitter search
http://search.twitter.com
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20. 9. Retweet someone you don't know
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21. 10. @reply someone – it is flattering
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22. 11. Use a URL shortener
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23. 12. Don't use all 140 characters
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24. 12. Monitor some hashtags
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25. For Advanced Users...
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26. 10. Create a list
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27. 11. Attend a tweetup at a tradeshow
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28. 12. Visit a directory site
• Wefollow.com
• Twellow.com
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29. 13. Cotweet to share your account
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30. 14. See if you are “kind of a big deal”...
• Klout
• TwitterGrader
• Twinfluence
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31. 15. Check out Mashable and Techcrunch
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32. Where to learn more...
• Online resources
– Mashable.com
– Techcrunch.com
– Marketingprofs.com
– MPDailyfix.com
– Copyblogger.com
• Articles
– http://www.delicious.com/novell_novl/socialmedia
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