The document discusses tools and strategies for tracking students through college, including an overview of the Cristo Rey Network and its efforts to track the progress of its students. It describes the National Student Clearinghouse, which collects enrollment data from colleges and universities, and how Cristo Rey uses the Clearinghouse's StudentTracker service to obtain data on whether its graduates enroll in college and continue into their second year. The document also provides examples of the types of reports Cristo Rey receives from StudentTracker on metrics like college enrollment rates and retention rates.

1. Seeing Students Through:
Tools & Strategies for Tracking Students
through College
April 20, 2012
Chicago, IL
Prepared For: National Partnership for Educational Access Conference
Transforming Urban America – One Student at a Time

2. Agenda
Cristo Rey Network Overview
 National Student Clearinghouse Overview
 Review Early Tracking Efforts
 CMO Alumni Tracking Platform
 Discussion / Questions
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Transforming Urban America – One Student at a Time

3. Cristo Rey Network
Mission & Vision
Mission
The Cristo Rey Network empowers thousands of students from underserved lower-
income communities to develop their minds and hearts to become lifelong contributors to
society. By providing students an extraordinary college preparatory education and a
unique four-year, integrated corporate work study experience, we seek to help to
transform urban America.
Vision
The Cristo Rey Network strives to become one of the finest educational networks in the
country, demonstrating measurable impact in the crucial national imperative of launching
low-income youth to and through college and into lives of productivity, meaning and
consequence.
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Transforming Urban America – One Student at a Time

4. The Cristo Rey Network’s point of view..
• We cannot ignore the injustice of an educational system that only offers hope to the
privileged.
• Our society cannot survive if quality education is only available to the privileged.
• Our economy cannot support the burden of thousands of high school dropouts every
year.
• Our country cannot compete if the majority of our children do not graduate from college.
• The excellent model of Catholic secondary education is increasingly inaccessible to the
underprivileged.
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Transforming Urban America – One Student at a Time

5. Network Profile
Chicago-Pilsen (1996)
Portland (2001) Network Schools
Los Angeles (2002)
Denver (2003)
Boston (2004)
Cleveland (2004)
Lawrence (2004)
New York (2004)
Tucson (2004)
Waukegan (2004)
Kansas City (2006)
Sacramento (2006)
Baltimore (2007)
Birmingham (2007)
Indianapolis (2007)
Minneapolis (2007)
Newark (2007) School Growth by Year & Projected Openings
Omaha (2007)
Washington DC (2007)
Brooklyn (2008)
Chicago-Austin(2008)
Detroit (2008) 7!
Houston (2009) 6! School Openings"
San Francisco (2009) Projected Openings"
Cincinnati (2011)
Philadelphia (2012)
3!
2! 2! 2!
1! 1! 1! 0! 0! 1! 1!
5
2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" 2012" 2013"
Transforming Urban America – One Student at a Time

6. Cristo Rey Student Profile
Enrollment Ethnicity
Average family
6,900 11%
6,500 income
55% Average family
5,900
size
5,000
34% Freshmen
qualifying for free
2008 2009 2010 2011
Black Hispanic Other or reduced lunch
Student Retention Rate School of Origin !
97% 96%
2009-10 2010-11 3%
88% 89% Public
84% 84% 18%
82% 82% Catholic
47%
Charter
32%
Other
9th Grade 10th Grade 11th Grade 12th Grade
Transforming Urban America – One Student at a Time

7. Cristo Rey College Enrollment Trends, 2008 – 2011
Enrollment Within One Year of High School Graduation
100% 13% 11% 13% 14%
80%
60% 65% 69% 61% 61%
40%
20% 26%
22% 20% 25%
0%
2008 2009 2010 2011
2-Year 4-Year Not Enrolled
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Transforming Urban America – One Student at a Time

8. Cristo Rey College Persistence, 2008 – 2009
Continued Enrollment From First Year into Second Year
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Transforming Urban America – One Student at a Time

9. Cristo Rey Network Alumni Growth, 2005 – 2015
Network High Schools with Graduates
24
25 23 23
22
20
20
15
12
10 10
10
5
5
2 2
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Network High Schools with Graduates
Source: Cristo Rey Network Data Report 9
Transforming Urban America – One Student at a Time

10. Cristo Rey Network Alumni Growth, 2005 – 2015
12000
10000
8000
6000
4000
2000
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Annual Network Graduates Total Network Graduates
Source: Cristo Rey Network Data Report 10
Transforming Urban America – One Student at a Time

11. Agenda
 Cristo Rey Network Overview
National Student Clearinghouse Overview
 Review Early Tracking Efforts
 CMO Alumni Tracking Platform
 Discussion / Questions
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Transforming Urban America – One Student at a Time

12. What is the National Student Clearinghouse?
 Non-profit organization serving primarily the higher education community
 Created in 1993 to optimize reporting of enrollment and degree completion between
participating universities and student lenders
 Functions as a reporting agent between participating institutions (universities) and
partners
 Serves a range of partners by facilitating the exchange and understanding of student
enrollment, performance and related information
Transforming Urban America – One Student at a Time

13. Who exchanges data through the Clearinghouse?
Participating
Universities
Student
Educational
Organizations
Lending
Industry
National
Student
StudentTracker for Clearinghouse
Outreach Programs
StudentTracker for
High Schools
Districts /
Employers &
High
Recruiters
Schools
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Transforming Urban America – One Student at a Time

14. How does StudentTracker for High Schools work?
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Transforming Urban America – One Student at a Time

15. Clearinghouse StudentTracker Service
Network Data Collection and Reporting Cycle
NSC notifies Participating
Network colleges report
reports are data to
ready Clearinghouse
NSC matches
graduate High schools
records with submit tracking
those in its files to Network
database
Network submits
files to NSC
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Transforming Urban America – One Student at a Time

16. How accurate is Clearinghouse data?
 95% of all 2- and 4-year college enrollment (certificate programs NOT included)
 Over 3,300 colleges and universities currently reporting data through Clearinghouse
 94% of nation’s Integrated Postsecondary Education Data System (IPEDS)
enrollment count
Transforming Urban America – One Student at a Time

17. What are the greatest benefits of Clearinghouse data?
Clearinghouse data is:
 Complete – includes all enrolled students (Full-time, Part-time, Withdrawn)
 Current – Data refreshed at least 3 times annually
 Comprehensive – Not bound by state boundaries or institutional sponsorship
 Third Party - Authentic, not survey or anecdotal
Transforming Urban America – One Student at a Time

18. StudentTracker v1.5 Aggregate Reports
Percent of Students Enrolled in College the Fall Immediately Following Graduation From High
School by Institutional Level
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Transforming Urban America – One Student at a Time

19. StudentTracker v1.5 Aggregate Report
Percent of Students Enrolled in College the First Year After High School Who Returned for a
Second Year (Freshman to Sophomore Retention) by Institutional Level
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Transforming Urban America – One Student at a Time

20. StudentTracker v1.5 Aggregate Report
Class of 2005 Postsecondary Enrollment and Progress
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Transforming Urban America – One Student at a Time

21. StudentTracker Detailed Report
STUDENT DETAIL DATA SAMPLE*
USA HIGH SCHOOL
Your Name Requestor Record High High School College College 2/4 Public/
Unique ID First Mid Last Suf. Return Field Found School Code Grad Date Code College Name State Year Private
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 654321-00 LEARNED COLLEGE CT 4 Private
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 654321-00 LEARNED COLLEGE CT 4 Private
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 654321-00 LEARNED COLLEGE CT 4 Private
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 654321-00 LEARNED COLLEGE CT 4 Private
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 654321-00 LEARNED COLLEGE CT 4 Private
9876543210 SUSAN M SMART CBA321 Y 100001 20020501 654321-00 LEARNED COLLEGE CT 4 Private
5675675675 NANCY P SMITH MNO678 Y 100001 20030501 011462-00 CITY INSTITUTE OF TECH TX 4 Private
5675675675 NANCY P SMITH MNO678 Y 100001 20030501 011462-00 CITY INSTITUTE OF TECH TX 4 Private
1029384757 FRANK Z JONES BLA729 N 100001 20040515
*NOTE: The three examples above are of students who exhibit the following characteristics:
1. Susan Smart enrolled in college and persisted through graduation.
2. Nancy Smith enrolled in college and withdrew before graduating.
3. Frank Jones did not enroll in a college that participates in the Clearinghouse.
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Transforming Urban America – One Student at a Time

22. StudentTracker Detailed Report
STUDENT DETAIL DATA SAMPLE*
USA HIGH SCHOOL
igh High School College College 2/4 Public/ Period of Enroll Grad Degree
ol Code Grad Date Code College Name State Year Private Enrollment Status Grad? Date Title
0001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public 20020823 20021215 F N
0001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public 20030118 20030510 F N
0001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public 20030828 20031220 F N
0001 20020501 222222-00 LOCAL COMMUNITY COLL NY 2 Public 20040122 20040516 F N
0001 20020501 654321-00 LEARNED COLLEGE CT 4 Private 20040827 20041219 H N
0001 20020501 654321-00 LEARNED COLLEGE CT 4 Private 20050122 20050515 H N
0001 20020501 654321-00 LEARNED COLLEGE CT 4 Private 20050826 20051218 H N
0001 20020501 654321-00 LEARNED COLLEGE CT 4 Private 20060121 20060514 F N
0001 20020501 654321-00 LEARNED COLLEGE CT 4 Private 20060825 20061217 F N
0001 20020501 654321-00 LEARNED COLLEGE CT 4 Private 20070120 20070515 F Y 20070515 BA H
0001 20030501 011462-00 CITY INSTITUTE OF TECH TX 4 Private 20030901 20031231 F N
0001 20030501 011462-00 CITY INSTITUTE OF TECH TX 4 Private 20030901 20031231 W N
0001 20040515
the following characteristics:
gh graduation. 22
graduating.
Transforming Urban America – One Student at a Time
es in the Clearinghouse.

23. Reading the StudentTracker for High Schools Detail Report
This guide will help you read the detail report that you will receive from the Clearinghouse whenever you
make a StudentTracker inquiry. The detail report is always returned to you as a .CSV file. For reference
purposes, the sample report in this guide contains annotations, formatting and a lettered header row that
is not part of the report that you will receive. If you have any questions or need assistance, contact
StudentTracker 1.5 Detailed Report Guide
studenttracker@studentclearinghouse.org.
STUDENT DETAIL REPORT LAYOUT
Column Max.
Position Field Name Length Type* Description
A Your Unique 16 AN The Social Security number as provided in your request file.
Identifier In order to preserve number formatting, each SSN ends in an
underscore (e.g., 123456789_). Note: this field is used only
for the Pending Admission (PA) inquiry.
B First Name 20 AN Student’s first name as provided in your request file.
C Middle Initial 1 AN Student’s middle initial as provided in your request file.
D Last Name 20 AN Student’s last name as provided in your request file.
E Name Suffix 5 AN Name suffix as provided in your request file (e.g., III, Jr, Sr).
F Requestor 50 AN Data provided by you in the Requestor Return Field of your
Return Field request file that you wanted returned unaltered to help you
process the detail report (e.g., cohort identification, unique
This data is
student ID, etc.). If no data was provided, the field is blank.
returned to you
exactly as you G Record 1 AN Y = Detail report contains student’s college record
provided it to the
Found Y/N N = Detail report does NOT contain student’s college record
Clearinghouse.
H High School 6 N ACT code of the high school that the student attended.
Code
I High School 8 AN Search date or graduation date in your diploma or request.
Grad Date
J College 9 AN OPE/FICE code of the college that the student attended.
Code/
Branch
K College 40 AN Name of the college that the student attended.
Name
L College 2 AN State in which the college that the student attended is
State located.
*The type codes in this document are "A" alpha, "N" numeric, and "AN" alpha numeric.
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Transforming Urban America – One Student at a Time
If you need assistance, contact studenttracker@studentclearinghouse.org.
Copyright 1997-2011 National Student Clearinghouse. All Rights Reserved
STHS_DetailReport_guide 050611 1

24. StudentTracker 1.5 Detailed Report Guide
STUDENT DETAIL REPORT LAYOUT (cont’d)
Column Max.
Position Field Name Length Type* Description
M 2-year/ 1 AN Type of college that the student attended:
4-year
4 = 4-year or higher institution
2 = 2-year institution
L = less than 2-year institution
N Public/ 7 AN Indicates whether the college that the student attended is a
Private “Public” or “Private” institution.
O Enrollment 8 AN Begin date for the student’s period of attendance.
Begin
P Enrollment 8 AN End date for the student’s period of attendance.
End
Q Enrollment 1 AN The last enrollment status reported for the student:
Status
F = Full-time
H = Half-time
L = Less than half-time
A = Leave of absence
W = Withdrawn
D = Deceased
This field will have ‘N/A’ if the reporting college has not
defined the student’s enrollment status as directory
information.
R Graduated? 1 A Graduation status information available from the reporting
college.
Active
DegreeVerify Y = College reported the student as graduated
schools also N = College did NOT report the student as graduated
receive this
detailed S Graduation 8 AN Date of student’s graduation or degree achievement as
degree Date provided by reporting college.
information.
T Degree Title 80 AN If available, the title of the degree the student received as
provided by the reporting college.
U Major 80 AN If available, the major associated with the student’s degree as
provided by the reporting college.
V College 2 AN The sequential order of each school that the student
Sequence attended. The first record from the first school that the student
attended will have a “1” in this field, the first record from the
second school that the student attended will have a “2” in this 24
field, and so on.
Transforming Urban America – One Student at a Time

25. StudentTracker 2.0 Customized Reports
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Transforming Urban America – One Student at a Time

26. StudentTracker2.0 Web-based Tool
Customized Reporting
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Transforming Urban America – One Student at a Time

27. Agenda
 Cristo Rey Network Overview
 National Student Clearinghouse Overview
Review Early Alumni Tracking Efforts
 CMO Alumni Tracking Platform
 Discussion / Questions
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Transforming Urban America – One Student at a Time

28. Alumni Engagement & Tracking Strategies
Network & School
Network Schools
 Launch longitudinal study of graduates
 Alumni Open Houses
 Design borrowed from Consortium on
Chicago School Research
 Alumni Panels for current students
 Components:
- Quantitative (NSC) & Qualitative  Email blasts, phone calls, texts
Data (Surveys)
- Focus Groups  Faculty & staff mentors pair up with
- FERPA Release, Voluntary alumni
Consent
 Social Media Connections (Facebook)
 Establish partnership with
Clearinghouse
 Alumni Support Advisor Role
 Alumni Ambassadors
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Transforming Urban America – One Student at a Time

29. Partnership with the Clearinghouse
2011-12
• 22 schools
2010-11 • Integration with
new alumni
• 19 schools tracking
• ST 1.5 Reports platform
• Clearinghouse
2009-10 Case Study on
2008-09 • 15 schools the Network
• ST 1.5 Reports
• 10 schools
• ST 1.0
Reports
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Transforming Urban America – One Student at a Time

30. National Student Clearinghouse
Lessons Learned
 Remember, the first and primary users of the data were student lenders
 Take quality time to review both the aggregate & detailed (student level) reports with
college counselors
 Double check all student name spellings and date of birth
 Recognize the limitations of the data and known matching challenges
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Transforming Urban America – One Student at a Time

31. National Student Clearinghouse
Lessons Learned
Why do you some students not show up in my report?
Possible explanations for students NOT being reported enrolled by Clearinghouse:
1. Inaccurate or incomplete tracking file data (name spellings, DOB most common)
2. Clearinghouse matching issues
3. FERPA Block on information by student
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Transforming Urban America – One Student at a Time

32. Agenda
 Cristo Rey Network Overview
 National Student Clearinghouse Overview
 Review Early Tracking Efforts
CMO Alumni Tracking Platform
 Discussion / Questions
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Transforming Urban America – One Student at a Time

33. New Alumni Tracking Platform
Why?
 New platform allows for a scalable, cost efficiency means for tracking, connecting, and
supporting graduates in college at all levels
 Key components include:
– Front end access for alumni to quickly enter contact information
– Back end (administrative) access for high school staff, college support teams, and
Network staff
– Integration of enrollment, retention, and completion data from the Clearinghouse
– Facebook Application
– Custom survey engine
– Custom data entry and note logging
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Transforming Urban America – One Student at a Time

34. Why invest in developing our own Alumni Tracking
platform?
 Generate timely reports on alumni progress to and through college
 Establish effective methods for communicating with alumni and collecting data
beyond the Clearinghouse
 Maintain robust alumni relationships and commitment to the school
 Provide a feedback loop to school on alumni experiences in college to inform
academics and college counseling
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Transforming Urban America – One Student at a Time

35. Alumni Tracking Platform
Reports
35
Transforming Urban America – One Student at a Time

36. Alumni Tracking Platform
Messaging
36
Transforming Urban America – One Student at a Time

37. Alumni Tracking Platform
Alumni Search
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Transforming Urban America – One Student at a Time

38. Alumni Tracking Platform
Facebook Application
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Transforming Urban America – One Student at a Time

39. Alumni Tracking Platform
Final Thoughts
 Clearinghouse data lays the foundation for other data sources to construct a complete
alumni profile
 Value proposition to alumni not completely clear
 Alumni Ambassadors & School based Advisors play critical roles in implementing the
platform and collecting feedback
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Transforming Urban America – One Student at a Time

40. Discussion / Questions
Chris Broughton
Email: cbroughton@cristoreynetwork.org
Phone: 312.784.7207
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Transforming Urban America – One Student at a Time