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Hva skjer i Kina:
Økonomisk utvikling og konsekvenser
       for sjømatindustrien


                 Jinghua Xie
  Tromsø Business School, University of Tromsø




                  Universitetet i Tromsø
Chinese Import of White Fish




            Universitetet i Tromsø   2
Main Exporting Countries to China




             Universitetet i Tromsø   3
Chinese Export of White Fish




            Universitetet i Tromsø   4
Chinese Export of Salted Fish




             Universitetet i Tromsø   5
Processing


   Universitetet i Tromsø   6
Aquatic Product Processing Industry


                                                                                   黑龙            1017
                                                                                   江
                                                                                               353
                                                                                  吉
                     新                                                            林
                     疆                                                   Liaoning 1942
                                        甘                内蒙
                                        肃                古
                                                                         天         665
                                                    宁
                                    青               夏         山     Shandong
                                    海                         西                                  2198
                                                         陕     河
                      西                                  西     南
                      藏                                              安
                                             四川                      徽
                                                         重庆                  Zhejiang      369
                                                                    江
                                                              湖南    西
                                                    贵州               Fujian
                                            云南
                                                     i
                                                              Guangdong                        1156
                                                                     1174
Number of processing companies                                                           399

                                                                   135
Number of above-scale companies
 (annual production capacity more
than 5 million tons)




                                                  Universitetet i Tromsø                                7
Universitetet i Tromsø   8
 Yield rate
Pollock: 67%-72%
Cod: 75%-80%.
In general: 70%

 Cost
Total: $1010-$1060/T
Labor: 49%
Water& electricity: 10%.

 Profit
Maximum: $100-200/T




                           Universitetet i Tromsø   9
Import price of                                         Cost of raw fish in
Atlantic cod                                            value of frozen
                         processing                     fillets ($3333-3867)
($2500-2900)




          Processing cost: $1010-$1060/T


                                   Processing




                  Expected export price of frozen fillet
                              ($4343-4877)



                               Universitetet i Tromsø                          10
2012 Cod

                         ($4343-4877)




Universitetet i Tromsø                  11
Increasing Wage Cost



                   The Tr end of W ker s’ Aver age W i n Aquat i c Pr oduct
                                   or                      age
                    Pr ocessi ng Ent er pr i ses f r om 2007 t o 2012 i n Shandong
                                                Pr ovi nce
            3500
            3000
            2500
 age ( ¥)




            2000
            1500
W




            1000
             500
               0
                    2007        2008         2009            2010     2011           2012
                                                    Year


                                            Universitetet i Tromsø                          12
2013 Cod

                         ($4441-4975)




Universitetet i Tromsø                  13
Import price of                                   Cost of raw fish in
   pollock           processing                  value of frozen fillets
 ($1300-1400)                                        ($1733-1867)




            Processing cost: $1010-$1060

                              Processing




          Expected export price of frozen fillet
                      ($2743-2877)


                        Universitetet i Tromsø                             14
2012 Pollock
                      ($2743-2877)




  Universitetet i Tromsø             15
Consumption


   Universitetet i Tromsø   16
Per Capita Seafood Consumption in
            Urban China




             Universitetet i Tromsø   17
Urbanization Rate




Source: http://datacenter.cngrain.com/IndexMacroEcoView.aspx?MId=11&IId=32




                                         Universitetet i Tromsø              18
Seafood consumptions for the whole
 population in selected eastern and
         western countries




Source: FAO 2002 in Clarke, S. (2004)




                             Universitetet i Tromsø   19
Chinese Import of Salmon from Norway




                Universitetet i Tromsø   20
Chinese Import of Crab




                Universitetet i Tromsø   21
Universitetet i Tromsø   22
Carrefour in China




 Universitetet i Tromsø   23
KFC in China




               Universitetet i Tromsø   24
KFC (yum) in China




Source
http://money.cnn.com/2011/01/19/news/companies/thebuzz/




                                    Universitetet i Tromsø   25
Sushi in China




                 Universitetet i Tromsø   26
Conclusion
1.Chinese processing industry is
  earning tiny profit or is losing money.
2.Only high-value added processing
  sector will remain in China in the next
  years.
3.Domestic consumption for imported
  high quality seafood is increasing.



                   Universitetet i Tromsø   27
Thank you!


   Universitetet i Tromsø   28

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Jingua Xie, matfestivalen 2012

  • 1. Hva skjer i Kina: Økonomisk utvikling og konsekvenser for sjømatindustrien Jinghua Xie Tromsø Business School, University of Tromsø Universitetet i Tromsø
  • 2. Chinese Import of White Fish Universitetet i Tromsø 2
  • 3. Main Exporting Countries to China Universitetet i Tromsø 3
  • 4. Chinese Export of White Fish Universitetet i Tromsø 4
  • 5. Chinese Export of Salted Fish Universitetet i Tromsø 5
  • 6. Processing Universitetet i Tromsø 6
  • 7. Aquatic Product Processing Industry 黑龙 1017 江 353 吉 新 林 疆 Liaoning 1942 甘 内蒙 肃 古 天 665 宁 青 夏 山 Shandong 海 西 2198 陕 河 西 西 南 藏 安 四川 徽 重庆 Zhejiang 369 江 湖南 西 贵州 Fujian 云南 i Guangdong 1156 1174 Number of processing companies 399 135 Number of above-scale companies (annual production capacity more than 5 million tons) Universitetet i Tromsø 7
  • 9.  Yield rate Pollock: 67%-72% Cod: 75%-80%. In general: 70%  Cost Total: $1010-$1060/T Labor: 49% Water& electricity: 10%.  Profit Maximum: $100-200/T Universitetet i Tromsø 9
  • 10. Import price of Cost of raw fish in Atlantic cod value of frozen processing fillets ($3333-3867) ($2500-2900) Processing cost: $1010-$1060/T Processing Expected export price of frozen fillet ($4343-4877) Universitetet i Tromsø 10
  • 11. 2012 Cod ($4343-4877) Universitetet i Tromsø 11
  • 12. Increasing Wage Cost The Tr end of W ker s’ Aver age W i n Aquat i c Pr oduct or age Pr ocessi ng Ent er pr i ses f r om 2007 t o 2012 i n Shandong Pr ovi nce 3500 3000 2500 age ( ¥) 2000 1500 W 1000 500 0 2007 2008 2009 2010 2011 2012 Year Universitetet i Tromsø 12
  • 13. 2013 Cod ($4441-4975) Universitetet i Tromsø 13
  • 14. Import price of Cost of raw fish in pollock processing value of frozen fillets ($1300-1400) ($1733-1867) Processing cost: $1010-$1060 Processing Expected export price of frozen fillet ($2743-2877) Universitetet i Tromsø 14
  • 15. 2012 Pollock ($2743-2877) Universitetet i Tromsø 15
  • 16. Consumption Universitetet i Tromsø 16
  • 17. Per Capita Seafood Consumption in Urban China Universitetet i Tromsø 17
  • 19. Seafood consumptions for the whole population in selected eastern and western countries Source: FAO 2002 in Clarke, S. (2004) Universitetet i Tromsø 19
  • 20. Chinese Import of Salmon from Norway Universitetet i Tromsø 20
  • 21. Chinese Import of Crab Universitetet i Tromsø 21
  • 23. Carrefour in China Universitetet i Tromsø 23
  • 24. KFC in China Universitetet i Tromsø 24
  • 25. KFC (yum) in China Source http://money.cnn.com/2011/01/19/news/companies/thebuzz/ Universitetet i Tromsø 25
  • 26. Sushi in China Universitetet i Tromsø 26
  • 27. Conclusion 1.Chinese processing industry is earning tiny profit or is losing money. 2.Only high-value added processing sector will remain in China in the next years. 3.Domestic consumption for imported high quality seafood is increasing. Universitetet i Tromsø 27
  • 28. Thank you! Universitetet i Tromsø 28