report workshop30-11-4-12-15

ORM LTD REPORT ON BUSINESS INNOVATION & SELLING FOR SUSTAINABLE GROWTH
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Running with us make your business to be strengthened
(+250)788876066, E-mail: peteraseb@gmail.com
REPORT ON THE WORKSHOP / TRAINING ORGANISED BY UTB/
REC & SPARK FROM 30th
November to 4th
December 2015
SPONSOR
SPARK AND UTB
ORGANIZED BY:
University Tourism Technology and Business Studies / Entrepreneurship
Careers Center (UTB/REC)
DONE BY:
COMPANY NAME: OPERATION RESEARCH MODELS LTD (ORM LTD)
NAME OF TRAINER/FACILITATOR:ABAYO JEANNE & PIERRE NSHIMIYIMANA
Kigali- Rwanda,
November 30th
- December4th
2015

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Table of Contents
Table of Contents....................................................................................................................................2
REPORT ON THE WORKSHOP ORGANISED BY REC & SPARK FROM 30th
November to 4th
December
2015 ........................................................................................................................................................3
Target group............................................................................................................................................3
Participants attended..............................................................................................................................3
Training preparation...............................................................................................................................3
Actual Workshop.....................................................................................................................................3
Workshop Objectives..............................................................................................................................3
Workshop USED Methodology ...............................................................................................................4
EXPECTATIONS FROM PARTICIPANTS.....................................................................................................4
Purpose of the workshop........................................................................................................................4
RATIONALE..............................................................................................................................................4
Workshop program.................................................................................................................................4
WORKSHOP CONTENT ............................................................................................................................5
Lessons learnt, resolutions and suggestions from participants..............................................................5
Participants Request...........................................................................................................................5
The closing time (day five) ..................................................................................................................6
Annex: .....................................................................................................................................................6

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REPORT ON THE WORKSHOP ORGANISED BY REC & SPARK
FROM 30th
November to 4th
December 2015
This report summarises the activities that were undertaken during the workshop organised by
UTB/ REC and SPARK to teach entrepreneurs how to conduct market research, business
grow and registration, lessons learnt and the outcome of the workshop.
Target group
The Small and Medium Enterprises (SMEs), Cooperatives, companies, individual and RTUC/
UTB students represented from Business Plan First and Second Competitions, first business
growth competition and all entrepreneurs got any support like coaching, training, advisory,
mentoring, facilitation,… by REC.
Participants attended
 13 Business Women from cooperatives
 13 business Men
Training preparation
Training preparations included the following activities:
 Training venues: UTB Training Center- Muhima Sector- Nyarugenge District.
 Stationery for participants including notebook, pen were prepared ready for
distribution to trainees.
 All the participants were informed about the training by telephone means.
 Training materials and tools including Acer projectors, flip chart stand and papers and
marker pens.
Actual Workshop
The actual workshop for the trainees was conducted in one group from 30th
November to 4th
December 2015. The workshop was all that good and smooth since the beginning until the
end.
Workshop Objectives
At the end of the training participants were able to:
 understand what an Innovation is,
 understand types of Business innovation,
 understand the process of generating good Market research in business,
 understand how you create a customer database,
 understand a business management tools
 understand how a business grow through innovation commercial,

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Workshop USED Methodology
ORM ltd Technical workshop methodology was participatory; it included advertise the
workshop, brief lectures, exercises, brainstorming, questions and answers sessions, group
work and presentations.
EXPECTATIONS FROM PARTICIPANTS
At the end of the workshop, participants will be able to
 Understand the process for creating an innovation
 To know how innovation is the way for grow their businesses,
 To know how I create a customer‟s Database,
 To calculate a TVA
 To meet different partners: SPARK, banks, BDF, LIF2, NGOs, Local Authorities…..
 To find a financial support after training/ workshop.
Purpose of the workshop
This workshop was organised to equip entrepreneurs with skills in market research as a main
source of business innovation and sustainable growth, guide them on how to approach both
current and potential customers for feedback on the product performance and for input on
future product development.
RATIONALE
In the current business areas, innovation remains central to business development and
sustainable growth. However, entrepreneurs lack skills necessary to scan the environment for
new business opportunities, or to approach the market and spot gaps that could be filled. We
are very optimistic that by teaching entrepreneurs on how to conduct market research, we are
opening their eyes and ears for new business opportunities that have remained untapped and
problems that are yet to be solved.
Workshop program
The workshop under the theme: “Business innovation for sustainable growth” started on
Monday, 30th
November and ended on Friday, 4th
December 2015 and it was attended by 26
entrepreneurs (13 Women and 13 Men) who operate different businesses.

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WORKSHOP CONTENT
On the first day of the workshop started later at 9:30 AM instead of 8:00AM because of
rain, the participants was introducing them self for to know each other, after that we had an
expectations and to hear its business problems from them.
The second day of the workshop was a real kick off where participants started getting into
the learning mood. They were introduced to business innovation course where they learnt
what innovation is, why it is an important recipe in all businesses for their growth and
survival. On the same day, the Vice chancellor of UTB (KABERA Callixte) to officially
open the workshop. In his opening remarks, he thanked the participants for sacrificing their
precious time and attending the workshop and he reminded them that REC is there to support
their entrepreneurial initiatives to the best of its abilities. He ensured participants that they
stand to gain a lot from this kind of workshops. The UTB director of Finance and
Administration was also present and gave a short word where he mentioned that UTB is there
to support the entrepreneurs as an equal partner in Rwanda „entrepreneurial development.
On the third day, the lesson on business innovation was continued, but with practical
examples. Participants were asked to relate business innovation theory to their own
businesses and see areas where they could innovate or improve for better performance.
The lesson was followed by a group brainstorming session where participants, with the
guidance of facilitators gave each other ideas on how they could improve their businesses.
On day four, after learning how to bring innovations in one‟s business, participants were
taught how to sell their innovative products and services, focusing on the problem they solve.
During this lesson, entrepreneurs were reminded that their main purpose is to solve problems
and not to sell products. While negotiating with customers, they should stress on the benefits
of the product rather than its features in order to attract less enthusiastic customers.
On the last day, participants were given a wrap-up lesson focused on the general business
management. During this lesson, participants were reminded that sound financial planning
and daily bookkeeping are keys to financial success of the business. Additionally, they were
advised not to co-mingle their personal obligations with their business obligations, a practice
that would hinder good financial management.
Lessons learnt, resolutions and suggestions from participants
From the brainstorming session, participants came to realise the importance of group
discussions and business ideation. They resolved to organise in an association (IKIMINA)
and KAKAWETE, support each other both financially and professionally.
Participants Request
Participants appreciated REC initiative and also requested business incubation services and
ICT training to help them keep track of their business performance at least while they are
still in the early stage of business growth.

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The closing time (day five)
In this day, The REC Administrative assistant ( NGABONZIZA Jean Bosco) was there and
presented a short word where he said that thank you all for coming, UTB/ REC is there to
sustenance the entrepreneurs in the entrepreneurial development and he told them, I am
coming with your transport fees. He was welcoming the Ag. Vice Chancellor of UTB
Dr. TOMBOLA M. Gustave, PhD, Ag.Vice Chancellor of UTB in his closing remarks, he
thanked the participants for surrendering the five days to attend the workshop and he repeated
again to them he said that UTB/ REC is here to support their businesses to grow through
capacity building that is why we are working with the consultant company like ORM Ltd
through SPARK Rwanda. He confirmed participants that they stood a lot from this kind of
workshops and He gave all the certificate of participation of a training or workshop on
Business Innovation and Selling for sustainable Growth.
Annex:
1. Attendance list of all participants
2. Schedule/ Training program
3. Some Photos
4. Certificate designed by ORM ltd
Prepared by
ORM LTD
Managing Director
Pierre NSHIMIYIMANA

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Attendance list of participants

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Schedule/ Training program
Scheduling/ Training Program from 30/11-04/12/2015
Hour Day 1 Day 2 Day 3 Day 4 Day5
8:00 –
9:00
- Participants
registration
-To know each
other
- Participants
registration
- Review &
correction of
Assignments
- Participants
registration
- Review &
correction of
Assignments
- Participants
registration
- Review &
correction of
Assignments
-
Participants
registration
- Review &
correction
of
Assignment
s
9:00-
10:30
Part1:
-Introduction
-Expectation from
participants
-Roles of training
Part4:
- Welcome
/ Opening
remarksy
by Vice
Chancello
r of UTB
- Business
innovatio
n by
Jeanne
Part7:
-Business
Innovation in
Marketing by
Jeanne
Part9:
selling by
Peter
Part11:
Business
Manageme
nt by
Jeanne
Break (min 30)
11:00 –
12:30
Part2:
- Identification of
their businesses
Part5:
-Business
innovation by
Jeanne
Part 8:
-Types of
Innovation by
Jeanne
Part10:
Database of
customer by
Peter
Part 12:
Business
registration
by Peter
Lunch (1h)
1:30-3:00 Part3:
Assignments /
homework
Part:6
Assignments /
homework
Assignments /
homework
Assignments
/ homework
Closing
remarks by
Ag. Vice
Chancellor
of UTB
Prepared by: Operation Research Models Ltd (ORM Ltd)

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Some Photos/ Pitures
ORMLtd Managing Director, was explaining the purpose of ORMltd in this workshop

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Trainer Jeanne Abayo, explaining the business models (10 types of innovation in business)

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The Vice chancellor of UTB (KABERA Callixte) to officially open the workshop. In his
opening remarks, he thanked the participants for sacrificing their precious time and attending
the workshop.

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The participants ask some questions to the Vice Chancellor of UTB. (hears and answers)

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Home Care Training Center Restaurant was preparing a Breakfast and Dinner

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REC Administrative Assistant, he was welcoming the Ag. Vice Chancellor of UTB, Dr.
TOMBOLA M. Gustave, PhD for closing remarks.

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At end of training every participants was happy and they get a certificate of participation.

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At end of training every participants was happy and they get a certificate

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Certificate designed by ORMLtd
Prepared by
ORMLtd
Trainers & Managing Director
Kigali- Rwanda, December 7th
2015

report workshop30-11-4-12-15

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