Amy Stanton is the Assistant Vice President of Marketing at Connex Credit Union in North Haven, Connecticut. She oversees marketing for the $450 million credit union with 40,000 members and 7 branches. Some of her key responsibilities and initiatives include managing Connex's social media presence, creating a goal planning service for young adults around life goals and financial decisions, partnering with local universities on events and advertising, capturing member stories about why they choose to "unbank" through videos and interviews, and launching a website and blog as the virtual "Vice President of Unbanking". She has also hired a Quinnipiac University student named Erin King to help tell stories targeted at her peers about discovering her finances.

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NORTHEAST FINALIST
Amy Stanton
Assistant Vice President
of Marketing
Connex Credit Union ($350M)
North Haven, Connecticut

2. AMY STANTON
NORTHEAST REGIONAL FINALIST

3. • ASSISTANT VICE PRESIDENT OF
MARKETING
• NEW HAVEN, CONNECTICUT
• $450 MILLION IN ASSETS
• 40,000 MEMBERS
• 7 BRANCHES

4. • MEMBERS
• EMPLOYEES
• VOLUNTEERS

5. A GOAL PLANNING SERVICE
FOR YOUNG ADULTS
FOCUSING ON LIFE GOALS
AND AMBITIONS,AND THE
FINANCIAL DECISIONS
LEADING UP TO UNVERSITY
CHOICES

6. CONNECTICUT
YOUNG
PROFESSIONALS
COUNCIL
• (UN)COOPERATIVE
ADVERTISING
• IMPLEMENTATION
GRANT

10. WHAT
CHALLENGE
DOES CONNEX
FACE?

11. THE SAME
ONE
EVERYONE
ELSE
DOES!

12. EMPOWERMENT
AND
COLLABORATION

15. • Integrated member of Connex marketing department
– Actively involved in meetings, brainstorms, etc
– Assist and help with daily activities
– Participates with our Advertising Agency
• Meetings, conference calls, etc.
• Social media
– Take charge of Connex’s social media program
– Create videos, post content, track usage, etc.
VP of UNBANKING DUTIES

16. • Outline key on-campus events at:
– Quinnipiac University
– Southern Connecticut State University
– University of New Haven
– Albertus Magnus
– Yale
– Other
• Identify athletic events
• Student activities
• Concerts
UNIVERSITY EVENTS

17. UNIVERSITY EVENTS
• Explore partnership possibilities, including:
– Advertising
– Marketing
– Guerilla marketing
– Materials to give away
– Charitable components
• Develop year-long calendar of events

18. BANK, OR UNBANK?
• Man-On-The-Street interviews (on campus and city streets)
– Ask, do you bank or Unbank?
– Capture videos on FlipCam
– Larger project will be to edit into a collage
– Use on VP website, Facebook, blog, etc.
• Branch events
– Set up a “VP of Unbanking” table at branches
– Capture member testimonials as to why they Unbank
– Tour key/busy branches

19. COMMUNITY EVENTS
• Participate in community events
– Young Pros (PULSE)
• Sign up for membership
– Chamber of Commerce events
• Identify local fairs throughout the year
– Determine which ones are best to promote Unbanking

20. VP of UNBANKING WEBSITE
• VP to “own it”
– Create blog format
– Post weekly blogs promoting credit unions, issues, trends, etc.
– Topics can be financial tips and other Connex news
– Daily thoughts, member feedback and more!
– Include a “drop box” for people to contact the VP

21. ERIN KING
– Senior at Quinnipiac University
– Media and Art History Major
– PR and Social Media Experience
– “I’m graduating soon and admit I’m not
financially ready”

22. IN HER OWN
WORDS
– Tell her story of financial discovery
– Target her “peers”
– PR and Social Media focus
– First stumbling block

23. EARLY AND
CONTINUED
SUCESS
– Getting her hired!
– New attention
– International Credit Union Day
– Member testimonials
– Learning her views

24. LET’S CHECK OUT
SOME VIDEOS

29. THANKS!

30. i
Q&A with
Amy Stanton