1. Rod Brooks
PEMCO
Insurance:
V.P. and CMO
WOMMA:
Board of Directors
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Follow Rod on
Twitter:
@NW_Mktg_Guy
source | Nielsen study (August 2010)
16. “I will convert routine
interactions to
remarkable touchpoints
throughout my business”
17. Routine or Remarkable?
Touchpoint:
the point of contact, especially
when products or services come
• Integrity
into contact with a customer
• Responsibility
• Courage
25. Word of mouth is the
most powerful form of
marketing there is!
source | “Digital Marketer Report, Experian – 2011
26. US consumers have at least one
daily brand-related discussion…
face-to-face – 93%
voice-to-voice – 45%
Online – 22%
source | Keller Fay & Yahoo! study (June 2010)
27. Remember the basics…
Know your
talkers…
Give them
something to
talk about…
• Integrity
• Responsibility
• Courage
Make it
easy to share.
28. And remember…
• Integrity
• Responsibility
• Courage
29. Thanks for “Listening” – Questions?
PEMCO
Insurance:
V.P. and CMO
WOMMA:
Board of Directors
-----------
Follow Rod on
Twitter:
@NW_Mktg_Guy
source | Nielsen study (August 2010)