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21th November 2008 – Kassel Ronan Chardonneau Rosa Paola Picariello Mistery Shopping
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT?? Bruder Grimm-Museum in Kassel. REASON We wanted to do something interesting and entertaining related to the city of Kassel. We didn’t know the service concept!!!!
THE INSTRUMENT 1/3 ,[object Object],[object Object],[object Object],I totally agree  I agree  Indifferent  I disagree  Totally disagree  4 PT 3 PT 2 PT 1 PT 0 PT
THE INSTRUMENT 2/3
THE INSTRUMENT  3/3 Final score: 72%
TANGIBLES PROCESS CORE AUGUMENTED
RESULTS Our Expectation have been in part confirmed:  there was not a real focus on the stories. 45% 60% 82,8% 50% Staff:  high moral and empathetic; Settings and Atmosphere : very good; Exhibits : interesting and well exposed but lack in explanation; Very good core but no additional services . Problem: no access for disable…
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