So you got an idea. How do you make it into a business? You need to make a startup, search for a business model, find customers and scale. This talk briefly talks about where to go next

1. From Idea to Startup
and Beyond

2. Why I’m Talking About This?
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7 years of startup experience
3 startups (1 acquisition)
Currently the co-founder and CTO of Pring
Everything I talk about I’ve learned* the hard
way
• Take your ideas to the next stage
*Still Learning!

3. What’s a Startup?
• Not a Small, Medium Business
• It’s a temporary organization looking for
scalable, repeatable business model
Idea
Startup
Business

4. Business Model? Startups are
looking to solve a problem while
making money in the process

5. Tech Risk vs Market Risk
• Is yours a tech risk or a market risk?
• Usually it’s almost always the Market
• Very few startups fail because of a technology
failure
• Most fail because of market failure ie: not
enough users or not enough paying customers

6. How do you Reduce Engineering Risk?
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Scrum, XP, Agile Development
Test/ Behavior Driven Development
Spiral, Prototype Based Development
Hybrid/Waterfall Development

7. Market Risk?
• Customer Development Process – Dr. Steve
Blank
Key Resource: Startup Owner’s Manual
• Lean Startup –Eric Ries
Key Resource: The Lean Startup

8. Create Your Hypothesis
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What are your assumptions about…
…The user (behavior, pain point etc)
…the market (competition, pricing etc)
…the customer (significant problem for them?
Price point? Good enough solution?

9. Then Go Out and Validate
• Meet Earlyvanglists (early adaptors)

15. Book: Business Model Generation:
Alexander Osterwalder

16. Two-Sided Business Models
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Side One: Users
Side Two: Advertisers
You need to iterative over both
Users: Registrations, Contents
Created, Minutes Spent etc
• Advertisers: Order Size, CTR, eCPM etc

17. Only ideas exist within the
building. The Facts are outside.

19. Customer Development Process