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Bridging the Language Barrier in
Public Services
Enhancing Cross Cultural Communication
in Academic Libraries
Nataly Blas
Emily Mann
October 17, 2013
Dinámica
Dame esos cinco si, has viajado a otro país
Mujeres a la derecha y hombres a la izquierda
Todos de pie si, hablas dos o más idiomas

Levanten la mano si, han ayudado a un estudiante
internacional

Parasen en un pie si, trabajas con el público
Activity
Have you traveled to another country?
To the right or to the left?
Do you speak more than one language?
Have you ever helped an international student?
Do you work in Public Services?
Agenda
No “quick fix”
Cross cultural communication
Introspection
Inclusion
Barriers
Culturally-relevant reference interview
Cross Cultural Communication
Minimization
An orientation that highlights cultural
commonality and universal values and
principles that may also mask deeper
recognition and appreciation of cultural
differences.
Identity Molecule Activity
Who are you?

Your
Name
How do we identify ourselves?
•
•
•
•
•
•
•
•
•
•

Gender
Race/Ethnicity
Age
Religion
Economic Status
Sexual Orientation
Marital Status
Political Views
Occupation
Languages

•
•
•
•
•
•
•
•

Life Experiences
Hobbies
Culture/Sub-culture
Clothing
Learning/Thinking Styles
Skills/Talents
Beliefs/Values
Concept of beauty,
friendships, etc
• Gestures
International Students at UNCG
Home Countries of
UNCG
Students
Majors/Areas
of Study
One size does not fit all

http://www.greatwhatsit.com/archives/8460
Communication Barriers
Cultural

Functional

Language
Cultural Barriers
Functional Barriers
Language Barriers
What makes a library non-welcoming?
Public Service
First point of
contact

Brief interactions
How do we serve
their needs?
Group Discussion
What services and resources are offered in
your library to meet the needs of your
multilingual patrons?
What is the training and level of awareness
of multiculturalism and intercultural
communication among your library staff?
Patron Interview

Gather
Information
with open
questions

Confirm the
exact
question

Follow up

Give the
Answer
Welcome
Be Approachable!
Friendly greeting
Relaxed tone

Assurance
Gather Information

Provide your full attention
Non-verbal cues
Cross-cultural rules
Confirm the Question

Be patient
Written communication
Give the Answer

Clear and simple
Avoid library jargon
Enthusiasm
Follow Up

Need fulfillment
Restart
Tips for Communicating Across Cultures
Beyond the Public Service Desk
Library tours

Diversity in the library’s collection
Multilingual services
Library materials in other languages
Cross-cultural communication training
Questions?
References
•

ACRL Diversity Standards, http://www.ala.org/acrl/standards/diversity

•

Brothen, E. & Bennet, E. (2013). The Culturally Relevant Reference Interview: How to
Enhance Reference Transactions in a Era of Diversity. In Library Sources for Multicultural
Patrons, 35, 297-302

•

Garner, S. (2003). Bridging the Intercultural Communication Gap at the Reference Desk. Legal
Services Quarterly. 22(2), 7-33.

•

Osa, J. O., Nyana, S. A., & Ogbaa, C. A. (2006). Effective Cross-Cultural Communication to
Enhance Reference Transactions: Training Guidelines and Tips. Knowledge Quest, 35(2), 2224.

•

RUSA Guidelines http://www.ala.org/rusa/resources/guidelines/guidelinesbehavioral

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Bridging the Langugage Barrier in Public Services: Cross Cultural Communication in Academic Libraries

Editor's Notes

  1. Give each other HIGH FIVE if, you have traveled to another countryWomen to the right and Men to the leftStand up if, you speak more than one languageRaise your hand if, you have helped an international studentStand on one foot if you work in Public Services