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CREATIVE COMMERCE
                     ON DEMAND MANUFACTURE & CREATIVE COMMERCE




Tuesday, 3 July 12
‘... digitisation of manufacture and convergence
                     in the digital world ... implications for commerce
                     in industries such as the toy industry.’




Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Industrial
                     Redefining     -isation
                                 product design            and manufacture in digital consumer culture
               Design
                                                            Taylorism


                                     Manufacture                                                                            Mass production


                                                                           Fordism



                                                   Advertising                                                              Mail order
                          Window
                          dressing



                                                                            Marketing                          Department
                                                                                                                 stores

                                                    Consumer
                                                     Culture
                                                                                    Mass
                                                                                 consumption
                                       Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan




Tuesday, 3 July 12
Online
                                                                 Market-
                                                                                          P2P
                     Redefining product design and              manufacture
                                                                  places             in digital consumer culture


                                                                                                    Mass
                                                                                                Customisation
                     Post fordism


                                      Agile             Lean

                                                                     Flexible
                                                                   specialisation




                                                                                           UCD        Participatory   User led




                                    Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan




Tuesday, 3 July 12
Redefining product design and manufacture in digital consumer culture

                                                                                 Service
                           Collaborative       Pro-         Co-creation         dominant
                           consumption       sumerism        of value             logic


         Web 2.0



                                   Digital
                                   design        Co design       Participatory Meta-design User-design
                                    tools
                                                                                                              Digitisation
     Post-industrial                                                                                                +
                                                                                                             Convergence




                                                                     Service-         Customer
                                 Distributed    On-demand
                                                                      based            facing

          Digital
        fabrication

                                     Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan




Tuesday, 3 July 12
Service       Personal   Designer/Manufacturer   Retail Manufacturer   Community
Tuesday, 3 July 12
Embodied                    Data driven




                Generative                                    Consumer App



                                                                             Bounded




              Haptic         Configuration                 Parameterised

Tuesday, 3 July 12
Tuesday, 3 July 12
“stories are the contrails that toys leave as they roar through our world and our imaginations“ (Matt Jones, 2007)




Tuesday, 3 July 12
Redefining product design and manufacture in digital consumer culture




                                   Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan




Tuesday, 3 July 12
Tuesday, 3 July 12
‘Customisation & on-demand production
                           difficult to offer as a service...’
                                               Alice Taylor, 2012




Tuesday, 3 July 12
“tomorrow’s leading manufacturing companies
                      will be the ones whose managers unleash the
                                  service potential of their factories”
                                         Richard Chase and David Garvin (1982)




Tuesday, 3 July 12
Tuesday, 3 July 12
Tuesday, 3 July 12
Benoonbenoon


Tuesday, 3 July 12
Tuesday, 3 July 12
CO-CREATION
Tuesday, 3 July 12
GAMES!




Tuesday, 3 July 12
CONNECTED



Tuesday, 3 July 12
STOMP STOMP!



Tuesday, 3 July 12
Tuesday, 3 July 12
Natasha Carolan
                     @natashacarolan | natashacarolan.co.uk




Tuesday, 3 July 12

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