1. Search Engine Optimization (SEO) with LinkedIn!

2. LinkedIn
• The worlds largest networking & marketing hub
for professionals on the internet
• 200 million users @ the start of 2013
• If LinkedIn were a country, it would be the 5th
largest country in the WORLD by population!
• But there is more….

3. Why You Should Care About LinkedIn
• LinkedIn allows you the opportunity to connect
your craft with a global buyers market in ways
never before possible!!!

4. What you May not Know…
• LinkedIn is now the Google for employers
– First and potentially only destination for finding great
candidates
– The trend is growing very rapidly

5. Why You Should Care About LinkedIn
• “Multiple streams of employment opportunity!”
– Corporations
– Headhunters
– Small Businesses
– Government
– Nonprofits

6. Start with the “Why” before “The
What” (Tactics)
Meaning
Movement
Calling
Career
Money
Job

7. Start with the “Why” before “The
What” (Tactics)
Movement
Money (Career)
Money
(Job)
Meaning
(Calling) All 3 are possible;
LinkedIn is a great tool
to help achieve this
desired outcome.

8. With LinkedIn, You Are The Product
Realize: With LinkedIn you are the product!
Decide: Who your customers are;
understand their needs/desires deeply
Take Action: Develop a strategy
to target your customers
effectively

9. Where Do I Start With LinkedIn?
If you don’t have a profile; create one!
*CLICK*
1 2
Beginners Guide 21 Steps to the Perfect
Profile

10. Where Do I Start With LinkedIn?
“Complete” your profile and start connecting!

11. Top LinkedIn SEO Tactics
1.) Claim your vanity URL ASAP
- Time investment = 2 minutes

12. Top LinkedIn SEO Tactics
Bonus: Once you have created your custom
URL, make sure to immediately include the
link in your email signature and social media
“Hi Arricka!
Thanks again for inviting me to present the other night. I have attached the presentation to this email,
please feel free to forward to anyone who may be interested. Thanks!
Nate Bredeweg | ~ LinkedIn ~ | www.natebredeweg.com | (803) 665-1779 | nate.bredeweg@gmail.com”

13. Top LinkedIn SEO Tactics
2.) The “Other Website Option” Keyword Strategy
- Time investment = 1-2 hours

14. Top LinkedIn SEO Tactics
3.) “Headline” optimization – the elevator pitch
- Time investment = 2 minutes
Example: “Technical Writer | Fortune 50 Experience | Project
Manager’s Best Friend!”

15. Top LinkedIn SEO Tactics
4.) Keyword-Rich “Summary” Section
- Time investment = Ongoing
- You get 2000 character to represent your product (you)
- Use lots of keywords to attract your target client/customer
- Tell stories (everyone loves a great story!)
X
RESUME
Example - A Tech-Writer might say:
“The Project Manager said “WOW!!”: I designed a series of high quality
process and procedure documents using Adobe Professional for a
Fortune 500 client.”
Example - A Technical Release Manager might say:
“I managed the successful implementation of a 300K
agile iPhone application release for my customer!

16. Top LinkedIn SEO Tactics
5.) Add “Skills”
Request “Endorsements”
from your Network
Join “Groups” (Strategically)
“Follow” companies (Strategically)

17. Top LinkedIn SEO Tactics
• BONUS: Select an EXCELLENT profile photo: you only
get one so “choose wisely!”
– With LinkedIn first impressions matter
– Take the time to have your profile photo professionally
done

18. Don’t Forget…
• A little upfront work with you LinkedIn profile will
pay dividends with
• “Multiple streams of employment opportunity!”

19. Let’s Connect!
www.linkedin.com/in/natebredeweg/