This document provides a social media marketing campaign report for the online boutique Carmeli. It identifies Carmeli's key audience as young American females aged 17-28 seeking affordable and unique fashion. The summary analyzes Carmeli's social media presence, noting strengths on Instagram but weaknesses on Twitter and Facebook from lacking followers and engagement. Opportunities exist to expand reach through collaborations and giveaways while emerging competitors pose threats. The report recommends focusing social media strategies on high-quality content and customer showcasing of products to attract the target market.

1. SOCIALMEDIA
MARKETINGCAMPAIGN &
REPORT
NATHALIE FLEITAS | TATIANA SUHR | MONIKA MOLINA | FABIAN PEREZ

2. WHAT IS CARMELI?

3. ONLINE
AFFORDABLE
BOUTIQUE
Chic
Garden
IN LATIN
GIRLY

6. WHO IS OUR
KEYAUDIENCE?

7. YOUNG ADULT AMERICAN FEMALES FROM
ABOUT 17- 28 YEARS OLD SEEKING TO BE
FASHIONABLE AND UNIQUE AT VERY LOW COST

17. · Carmeli does have presence on 3 of the major
social media platforms
· Carmeli has a proven track record on Instagram
· Most actions performed give Carmeli expected
results
· The staff is passionate and expirenced to work
on social media platforms
· Social media is handled in ways to achieve mar-
keting goals
· Carmeli has a vibrant variety with their social
media platforms
Carmeli’s product offerings, promotions, and prices
satisfy the needs of the current social media target
market
· Carmeli has a less than desired presence on
Twitter
· The company’s actions with Twitter and Face-
book have fallen short of expected feedback
· Twitter lacks followers, therefore shortening our
engagement with target market
·· The target market on the Instagram platform
follow, comment and like the posts, and purchase
· When a post is liked or commented on it shows
to that users following, which reaches an audience
that we have not reached yet
· Carmeli can continue working with other on-
line boutiques in online Loops and giveaways
· Customers value Carmeli’s high quality products
and affordable prices
· There are always emerging competitors on all
of the platforms we are present in
· Competitors strategies and tactics are to have
the best content quality online, and have consum-
ers showcase the products
Strengths Weakness
Opportunities Threats

18. Strategy

19. #SAVEOURPLANET

20. thankyou