Radio's cheese has moved with the advance of technology, but it's in the perfect position to return to what made it so powerful in the first place...the connection and conversation with the listener. DJ's (On-Air Presenter's) have ...to recognize the importance of utilizing the available Social Media tools to engage beyond the microphone - because by itself, the mic is no longer the magic bullet it once was. If jocks Integrate social media into their routines, have Conversations beyond the mic...the hits to their station personality pages and branded sites will generate more hits and fans. This slide presentation was from a presentation I gave to Clear Channel Charlotte's radio programming staff.

1. DJ2.0Integrate. Conversate. Populate.

2. Audience Connection

3. So many sources…

4. (UGC) User Generated Content(CGM) Consumer Generated Marketing Millions of Consumers are Talking—Are You Listening?

5. PUSH vs. PULL (share) Stop telling people what to do! Listen, show and share and they’ll follow.

6. Social Media…If you get it, share it.

7. New Expectations Research shows customers expect to be heard & want to engage with brands 85% of American consumers want companies to be present in Social Media 43% of consumers want companies to demonstrate customer service via Social Media 51% of consumers want to interact with them as needed or by request More people prefer and trust online user reviews over marketing UGC/CGM has forced advertisers to use a more realistic form of messaging that is grounded in the experience of consumers rather than the lofty ideals of the advertisers

8. Major Brands…Major Shift

9. Social Media Marketing Spend to Hit $3.1 Billion by 2014

10. Hey Nate…that’s great…but…

11. Social Site Basics

12. Your Online Presence…the basics Your identity: Decide what or who you are. Your domain name: Godaddy.com Station page: express yourself and be relative to your audience LinkedIn: B2B, business networking, job hunting Facebook: virtual yearbook, more personal, closed network Myspace: slutty bar, music oriented, band connections – closed network Twitter: this is the conversation that is taking place Youtube: if you have the notion and a camera, build a channel and share it Personal blog: aside from your station site, have a personal expression.

13. How to be SOCIAL…the pillars Personal Branding: who are you, what do you stand for, what do you have to say? Community: your brand isn’t your logo or your website – it’s your audience, their culture, experience and what they do with your product. Listen: people are talking about everything – Obama, Hudson River, Mumbai, Iran elections, American Idol, Michael Jackson…Amber Alerts. Engage: if you’re just posting, then you’re just broadcasting…being a loud mouth. YOU’RE BORING. Conversation: (content is relative when it’s in context. It shows your personality or opinion, but the conversation you have is more important.) Transparency: if you’re an asshole…let it show. Gay, straight, atheist, political…show a side of you that might be intriguing. Let people know you’re human and real. Authenticity: don’t try to be someone you’re not.

14. How I Do It Business NRcreative.com NRcreative blog Personal LinkedIn Facebook Twitter Blog YouTube Station NateRichie.com (station page) ENDsessions.com Twitter/ENDsessions Facebook.com/ENDsessions MySpace.com YouTube

15. What the hell is Twitter? A free micro blogging service with a 140 character maximum It's a live, public stream of consciousness. A forum for short, bite-sized updates It’s the conversation

16. The Art of Twitter Tweet: These are the 140 character updates, the bite-sized posts. DM: Direct message. It makes your posts private and away from the public stream. You can only DM people who are following you back. Tiny URL: A conversion system for URLs longer than 30 characters. #Hashtag: Groups the “conversation” or event being discussed. Tweetup: Twitter meetups at a physical location, such as a restraurant or a bar or concert …it’s where virtual meets human. #FollowFriday: A referral movement started by one…became viral.

17. How Can You Use It? Support / Create a contest Live Tweet Grow your network and personal brand Marketing: No spamming or hardsell Search for what everyone is talking about Provide links and share content Address both positive/negative comments

18. Twitter Currency

19. Cool Tools Tweetdeck: at your desk working, or on-air live TwitterLocal: see who is on and near you TweetGrid: ideal for events –names, keywords and hashtags VisibleTweets: for large audiences, events

20. Integrate. Conversate. Populate.