Admission for MBA+PGPM 2013 is open

1. Rated A++
Ranked:
NATIONAL
4th best for return-on-investment in South India School of Business
We make you more valuable
th
5 best for highest salary in South India
9th best in South India
th
14 best for return-on-investment in India
23rd best in India
We take the im
out of impossible
QSI
Two-year Full-time MBA
ISO 9001
CERTIFIED
COMPANY
of The University of Mysore
The University of Mysore Process Excellence

2. On the eve of every academic season, I cannot help but think about introducing new
pedagogies and becoming innovated in content and teaching/learning methods. Though
this is easier said than done, we never fail to make our best efforts.
The role of academic environment and the experiences of the faculty are critical aspects in
management education. Every management school grooms students either to manage
organizations or become entrepreneurs. There is nothing like a typical organization. Each
organization has a certain character, size and its own challenges. You cannot groom
students in a less challenging environment and ask them to work in a high-octane
atmosphere.
The point is, there is a need for reviewing the curriculum on a continual basis. The training
provided must help students acquire relevant knowledge, reflect on their strengths and
weaknesses and move up the learning curve. Our task also includes instilling confidence
in them by helping them convert their weaknesses into strengths and providing necessary
knowledge and exposure to help them understand the external environment.
At National School of Business, our teaching methods and curriculum are constantly
reviewed, changed and modified so as to keep pace with the dynamic business
environment. In addition, we prepare our students to face the world with confidence by
imbuing them with positive character, the readiness to accept challenges and a willingness
to strive for excellence. We believe, that's the only way to bring meaning to management
education.
At NSB, every minute is precious. Everyone strives to deliver our promise to make you
more valuable.
Sridhara Murthy
President
2

3. Contents
16 45
51
10
48 News and Events
Important events that enrich the experience of
the students.
4 Key Facts and Rankings
The accomplishments you must know.
50 Success Stories
Inspiring accomplishments of our students.
6 Governing Council
Know the people who guide our mission.
51 Culture Club
NSB is a melting pot of cultures.
8 Partner Universities &
Associates 58 Disha
Our renowned partners who share our NSB’s initiative for promoting
vision. entrepreneurship.
14 Faculty 62 Social Media Club
Globally reputed professors. Platform to facilitate students’ interaction on
key business and social issues.
18 Faculty/Parents/Students
Speak 63 Movie Club
Get to know the experience of faculty, Exposes students to interesting and
parents and students in their own words. enlightening movies on a regular basis.
22 A Different Approach 64 Sports Club
Know why NSB is a unique B-school. Aims to inculcate the spirit of sportsmanship
among all students.
24 The Key differentiators
Our distinctive features at a glance. 66 iSME
National School of Business co-organizes
40 Program 2nd International iSME Conference
Two years of life changing experience.
68 CEO Shadowing
42 Infrastructure A rendezvous with Mr. Phanindra Sama
A welcoming learning environment. (Co-Founder redbus.in)
45 Placements 71 Eligibility for Admission
How end justifies means? What we look for.
3

4. Student Profile-Academic Background Students with work experience
Commerce
15% 17%
Class of 2012
Engg & Technology
23%
10%
Business Management
Arts 18%
34%
Science
Key Facts & Rankings
Ranked 9th best among private
B-Schools in South India
Bhaskar Lakshya (Nov, 2011). Distinguished Faculty rated 4.8/5 (2012)
and 4.6/5 (2011) signifying highest student
Ranked 23 among B-Schools in India satisfaction. Many of our professors teach
Just Careers (Sept 2010). internationally across Asia and Europe.
Rated A++ Global Mindset Trail an international
The Pioneer Newspaper (Oct 30, 2012) business study mission intended to provide
exposure to global business environment.
Ranked 24 (India) and 5 (South India)
for highest salary average for 2012 Adventure Learning Program that gives
(Digitalmailers, 2012) students the opportunity of experiential learning.
Ranked 14 (India) and 4 (South India) Graduate Assistantships to provide hands
on work experience and facilitate earning while
for Best Return-on-Investment learning.
(Digitalmailers, 2012)
Student Consulting Projects to provide
` 85 lakh worth scholarships offered consulting capabilities to students.
during 2012
Placement and Internship support
MBA from The University of Mysore- enabling paid internships and 100% placements.
Rated A+ by NAAC and is identified as an
“Institution of Excellence” by the Government of
India.
Academic Partnership with
top-Ranked International B-Schools Rank students at NSB
The only B-School where ALL
interested students were sent to FREE
Exchange Program in Europe
Governing Council comprises eminent
academic and industry personalities from India,
France, USA, Australia and UK.
Diverse Student Body from India and
Abroad promotes learning in a multi-cultural Gopal C. Arathi Pillai
First rank holder First rank holder
environment.
Periyar University Amrita University
4

5. Student receiving an award during NSB convocation from Dr. Marie Helene
5

6. Dr. Ali Yakhlef, PhD (Sweden) Mr. Nagendra H S, MS (Australia)
Professor of Marketing and Management, Stockholm University He has over 15 years of IT consulting and development experience in
School of Business. He teaches courses in Innovation and India, Singapore and Australia.
Knowledge Management.
Prof. B S Prakash, MBA (Marketing), IIM-A
Dr. Anne Nelson, PhD (USA) Has 30 years of national and international marketing experience. He is
Professor of Information Technology, Wake Forest University, USA, the Gold Medalist in MSc Program of Bangalore University and an
and Vice-President of NMA, Inc., an information management alumnus of IIM, Ahmedabad.
consulting firm that specializes in corporate e-training.
Dr. Sanjay Sehgal, PhD
Prof. Dominique SCHRAAUWERS Professor, Dept. of Finance and Control, Delhi University. He has done
Former Senior Executive, Monsanto Corp. (Europe) his post-doctoral study from London School of Economics. He is on the
Dominique has worked as consultant to many European firms, expert committee of All India Council for Technical Education for the
especially those in Biotechnology sector. Mr. Dominique's valuable approval and accreditation of management schools.
suggestions and strategies have remarkably helped companies to
achieve superior profits. Prof. K V Raghavaiah, Former GM-HR, ITC Ltd.
He is an alumnus of Asian Institute of Management (AIM), Manila. He
Prof. Francine MAUBOURGUET
has undergone management programs at world class universities like
Former Head of International Relations at ESC-Pau, France
University of Michigan, USA. Raghavaiah has over 35 years of
She has managed over 40 university partners worldwide. She is
experience in different facets of HR across industries and in different
instrumental in organizing student exchanges involving hundreds of
contexts. As the GM – Corporate HR for ITC Group, he played an anchor
students every year. She has fostered a very strong network of
role under the guidance of the Corporate Managing Committee, in
international faculty enabling cooperation in high-quality research
formulating and actualizing the HR Strategy to cater to the emerging
and teaching.
business context.
Dr. Marie Helene ABBO, PhD Prof. Y. P. Rao, PG in Economics, Commerce and Management
Head of marketing department at ESC-Pau, France Prof. Y. P Rao is a renowned management and organizational behavior
.
Marie has worked as International Marketing Manager at Peirre Fabre expert. He has worked as HoD (Management) in a PG Center in SK
Pharmaceutical group. She specializes in B2C markets, luxury, health University, Mumbai. He has also worked as Principal and Dean in
and cosmetics marketing, international brand management and co- leading management institutions in Bangalore and Hyderabad/
branding. She is also the author of a new concept in branding “Cause Secunderabad. He has conducted many self development and soft
Co-Branding.” skills programs.
Dr. Muneesh Kumar, PhD Prof. Sridhara Murthy S R, MBA (USA) (PhD)
Professor, Department of Finance and Control, Delhi University He is the President of National School of Business and is a Doctoral
He has teaching and research experience of over two and a half Scholar. He is the Regional Coordinator of Pau Business School (ESC-
decades. He has authored two books and edited one book. More than Pau), France. Prof. Sridhara has won the national level “Shiksha
25 of his articles have been published in journals of repute. Bharathi Puraskar” awarded by All India Achievers' Foundation. He has
been conferred “Best Faculty” award several times for his innovative
teaching. He specializes in International Business, Marketing &
Strategy.
Vision Dr. Thippeswamy, PhD (UK)
Professor, IOWA State University, USA. He was awarded
To be amongst the most innovative B-schools with commonwealth fellowship during his doctoral education. He has
global outlook, committed to creating opportunities written many research articles and has presented his papers in many
to individuals with character and competence to international conferences across the globe.
make them pragmatic and confident leaders who can
shape businesses, society and the world.
Mission
To sow in your minds seeds of profound management
thoughts and see that they bloom into thousands of flowers.
6

7. Board of
Governors
Prof. K. V. Raghavaiah
Dr. Anne Nelson Prof. Sridhara Murthy Prof. Francine MAUBOURGUET
Prof. Dominique SCHRAAUWERS Prof. B. S. Prakash Prof. Y. P. Rao
Prof. Nagendra H.S. Dr. Marie Helene ABBO Dr. Thippeswamy
Dr. Muneesh Kumar Dr. Sanjay Sehgal Dr. Ali Yakhlef
7

8. The University of Mysore
An enduring symbol of higher education in India
The University of Mysore is among the foremost institutions of its kind,
and is an enduring symbol in the sphere of higher education in India. It
was founded by the then Maharaja of Mysore. The University of
Mysore became the first University outside the domain of the English
administration in India, the sixth University in India as a whole, and
the first ever University in Karnataka.
The University now encompasses 122 affiliated colleges and 5
Constituent Colleges (with an aggregate of 53,000 students). In
addition, the University has 37 post graduate departments, 8
specialised research & training centres and 2 post graduate centres
The President of National School of Business is seen displaying
that together offer about 55 regular academic programmes to 3,500
MoU signed with The University of Mysore.
students. The post graduate departments are reputed for excellence in
advanced studies and research, and have attracted projects and
the University of Mysore now envisages the 21st century as an era of
grants worth crores of rupees from many national and international
even greater growth and success during which it will produce well-
institutions.
qualified and well-motivated youth to serve humanity as teachers,
Having served the cause of higher education and research with administrators, doctors, engineers, scientists, lawyers, social workers
distinction and dedication for almost the whole of the 20th century, and in various other fields.
l Accredited with A+ Grade by NAAC
l Identified as an 'Institution of Excellence'
by the Government of India
8

9. Highlights
l University in India to be assessed and accredited with FIVE
The first
STAR status in 2000, and reaccredited with A+ Grade by the
National Assessment and Accreditation Council (NAAC).
Identified as an 'Institution of Excellence' by the Government of
l
India and awarded a grant of Rs. 100 crore to create a centre
of excellence in Biodiversity, Bio Prospectus and
Sustainable Development and foster all-round
development of the University.
Offers
l as many as 75 postgraduate courses of
diversified nature, 41 PG Diploma and other
Diploma programs.
Has a
l main library containing about 6,50,000
documents equipped with an access to 5000
full text of E-Journals and with an excellent
infrastructure.
lprograms
PhD in all departments and
MPhil programs in select departments.
Experienced
l faculty who have won
prestigious fellowships and awards in
the respective fields of physical and biological
sciences, language, literature and humanities and social sciences.
l with more than 20 leading Universities and Institutions in India
MoUs
and abroad for promoting collaborative research, student and faculty
exchange and granting academic affiliations to visiting scholars.
Students of NSB with the authorities of The University of Mysore
9

10. International Partners
ESC-Pau, France
ESC-Pau is a Grand Ecole. In the French System, a Grand Ecole is in 1969, is ranked No. 1 in France among all B-Schools for its
recognized by the Ministry of Education and holds a pride of place in international network and 14th overall. ESC-Pau is a borderless
the country's university education system. It is accredited by business school attracting students from across the globe. ESC-Pau
Conference des Grandes Ecoles. courses not only keep pace with changing business and education
environment but also lead into new areas of investigation, emerging
ESC-Pau's roots in industry are strong since it is supported and operated technologies, contemporary industry practices, promising career paths
by the Pau Chamber of Commerce and Industry (CCI). ESC-Pau, founded and social change.
ESC-Pau is
ranked No. 1 in
France among all
B-Schools for its
international network
and 14th overall.
ESC-Pau, Accreditations
10

11. Universidad de
Deusto
San Sebastian
The University of Deusto was inaugurated in 1886. The University is
located on two campuses, in the two coastal capitals of the Basque
Country: Bilbao and San Sebastian.
The University of Deusto has signed over 200 academic
agreements with renowned educational institutions
demonstrating a clear commitment to internationalization.
National School of Business has signed an agreement with
this university to offer international exchange opportunities
for its students given the academic excellence of the
University of Deusto.
The motto of
University of Deusto is
'Sapientia melior auro',
which means
“Knowledge is better
than gold.”
President of National School of Business signing MoU President of National School of Business receiving
with ESC-Pau, France a copy of MoU from the University of Deusto, Spain
11

12. Association with professional bodies
C C National School of Business is associated with World Trade Center, Mumbai,
C C to offer certified courses in International Trade.
World Trade Centre
Mumbai
National School of Business with a vision to create new generation
W A D H W A N I
F O U N D A T I O N
entrepreneurs is offering Entrepreneurship Courses in association with NEN.
National Entrepreneurship Network
National School of Business is associated with National HRD Network to
National HRD Network help students to explore opportunities in HR and allied areas of business &
management.
Global Shapers, a unit of WORLD ECONOMIC FORUM, Davos, Switzerland,
to offer youth development programs
National School of Business is associated with the LEAP program to offer pre-
placement training and internships. The Learning & Employability
Advancement Program is an initiative undertaken with the objective to create
market ready individuals. The LEAP will help them gain firsthand knowledge of
the financial sector with the help of our proficient training staff.
AIMS is a networking organisation of business schools in India. AIMS not only
conducts all India management aptitude test ATMA, but also organises various
events related to faculty development and restructuring of the curriculum.
National School of Business is associated with National Institute of Personnel
Management not only to enable participation of students in seminars, conferences and
workshops but also enable networking with HR professionals. NIPM is the only all-India
body of professional managers engaged in the profession of personnel management,
industrial relations, labour welfare, training and HRD in the country.
Association with management aptitude test
Common Admission Test
12

13. Message
"We at NSB are conscious that successful organizations are built by
managers who are self-motivated, wholesome persons; and who can
be trusted for making the assets and resources of organizations more
valuable, with their Intellectual, Emotional and Ethical characteristics.
Therefore, at NSB, these aspects are given utmost consideration right
from selection, orientation and in everyday grooming. This is in fact
our Motto.
We are proud of our academic, guest, visiting and international faculty
who associate with us by virtue of our values and our commitment to
creating value to our students and through them to organizations. We
are thankful to them for their dedication to impart functional depth,
general management bandwidth and contextual business
communication to our students through concepts, illustrations and
projects. That is why our students stand out. We are proud of our
students.
K. V. Raghavaiah
Chairman, Governing Council
13

14. Know Your Professors
Prof. Y. P. Rao - Prof. Y. P Rao is a renowned management and
.
“We at National School of Business
organizational behavior expert. He has also worked as Principal and
are a great team of innovative,
Dean in leading management institutions in Bangalore and
collaborative, seriously fun loving, Hyderabad.
research oriented individuals. We
Dr. Lalith Achoth - Has more than 20 years of experience in teaching
strive to make classes enriching,
and research. He has published several research papers and is a senior
interesting and result-oriented.”
resource person for various organizations.
Dr. Ambashankar - M.Tech, MBA, PhD - A Postgraduate from BITS
Pilani, he went on to complete his MBA from JNU and was awarded a
Gold Medal for his outstanding academic performance. He pursued his
Prof. M M Gupta - He is a renowned faculty in economics with over 35 Doctoral Program in Management at University of Maryland, USA. He
years of academic experience. He has authored more than 10 books on is a TIFR Research Fellow from Indian Institute of Science, Bangalore.
Economics. He has worked with Blue-Chip companies like American Lloyd’s Ltd.,
Bluestar Ltd. And he was the CEO (Marketing, Operations, and Training
Dr. R V Jayathirtha - Holds BE (Elec.), MBA and PhD (Industrial
& Development) of Sundaram Industries Ltd. He is a visiting Professor
Marketing) from Bangalore University. Heads “Bullseye Consulting
to various South Pacific Universities as well as to IIMs and also an in-
Group”. Teaches Marketing, Operations Management, TQM and Six
house faculty for TQM for fortune 500 organizations. He has to his
Sigma.
credit innumerable articles in varied areas of Management and
Prof. B S Prakash - Has 30 years of national and international Engineering. Recently he has become a Premium Educator's Educator
marketing experience. He is a Gold Medalist in MSc Program of in Harvard Business School. He has to his credit books on Business
Bangalore University and an alumnus of IIM, Ahmedabad. Strategy, Organizational Behavior, Technology Transfers and
Organizational Culture.
14

15. Prof. Kumar Aneesh - He has been a yoga trainer for more than 20 corporate stint in companies like Citi Corporation, Nittany Decision
years. He is an eloquent speaker, motivational trainer and a consultant. Services, Boavista Business Solutions & Austin Medical Solutions. He
His expertise is in the area of personality development. currently teaches Mangerial Communication, Marketing
Management, Strategic Management and Promotion Management.
Prof. Mansur Ali Khan, B.E, MHRM - Started his Career as an
Entrepreneur and then moved into Corporate Sector. His interest and Prof. C. Sanjeev - A trainer by Passion and Profession. He started his
qualification led him to handle the Training and Development career in the field of Marketing & has worked for over 15 years in
responsibilities entrusted to him very effectively. He is a Life Skills companies like Servier Group & DRL. He has trained professionals in
Trainer by Passion and has trained 1000s of People from various walks companies like IBM, Oracle, Duetsche Software to name a few. He was
of life and diverse backgrounds. Currently this Live Wire Personality is awarded the “Best Speechcrafter” by Toastmasters International. He
teaching Technology Management at National School of Business. was the Head of Training & Research of EduPower Consultancy. His
training programs has added value to many corporates & the student
Prof. Sridhara Murthy S R - He is the President of National School of
community. He has trained over 2000 students & is currently the
Business and is a Doctoral Scholar. He is the Regional Coordinator of
Manager of Corporate Relations at NSB.
Pau Business School (ESC-Pau), France. He has won the national level
“Shiksha Bharathi Puraskar” awarded by All India Achievers' Prof. Surjyabrat Buragohain - Has more than 13 years of corporate
Foundation. He has been conferred “Best Faculty” award several times experience in the areas of HRM, Finance, Business Development,
for his innovative teaching. He specializes in International Business, Corporate Governance. Has co-founded two digital entertainment
Marketing & Strategy. companies. 4 years experience in the academia. Areas of interest:
Strategy, HRM, Organizational Behaviour and Entrepreneurship
Prof. K S N Bhat - He has worked for nearly 30 years in KSFC, a leading
Financial Institution of Karnataka. He has worked in various capacities Prof. VKLV Kumar - Has worked for over a decade in reputed
including as Deputy General Manager in Administration and Recovery. companies. Returned to pursue his first love of academic world. Has
He has stint of services at various Institutions like MSMEDI, RICM, EDII, teaching experience in Management and Consumer Behavior.
KSPA. Now Prof. Bhat has donned the mantle of Deputy Director in NSB
Prof. Suresh R - Work Experience over 23 years in Manufacturing
handling both Administrative and Academic portfolios.
Sectors viz., EID Parry (I) Ltd., Hindustan Photo Films, Hindustan
Prof. C. Balaji - He has the combined industry and teaching experience Unilever, BPL Telecom, Mphasis etc. Has been teaching for the last 12
of 10 years. He has worked as faculty SIIT Computer Education and had years. Also worked as Director (HR) for Sanovi Tech.
15

16. Mr. Sridhar Rao
Associate Manager, Accenture
Tapping into KNOWLEDGE
from diverse sources
Knowledge is an important source of competitive advantage.
Our sustained efforts at building national and international
academic and corporate network ensure that abundant
knowledge is imbibed to the students. Our academic calendar is
always busy with expert guest lectures, seminars and
workshops.
16

17. Prof. Maruti Rao - Has wide experience as a banker with more than
three decades of rich experience with Syndicate Bank in various senior Spectacular Faculty Ratings!
positions. He has visited London, UK, on a training assignment with
Barclays' Bank NSB faculty have been rated 4.8/5
Prof. B. K. Kumar - An alumni of IIMA, Kumar has 2 decades of by the students in a confidential
experience at the CEO/GM level. His total experience of over 36 years
encompasses All India and UAE & OMAN (over 14 years with Jumbo
appraisal signifying highest student
Electronics, Dubai) and he has had substantial experience of handling satisfaction.
brands such as Sony, Ricoh, Electrolux etc and has had continuous
interactions with the CEOs and senior managers of these companies in
the areas of Company and Brand Strategy, Expansion of Retail &
Showroom Network for the middle east markets. He teaches in the International Professors
areas of Strategic Management & Marketing.
Dr. Dominique BOUET, PhD - Business Research
Prof. G. B. Raju - Prof. Raju has a teaching experience of over 20 years Prof. Dominique SCHRAAUWERS - Strategy
in Constitutional Law, Political Science, Public Administration,
Prof. Francine MAUBOURGUET, MBA, MIS
Business Law & Legal Aspects of Business. He is a reputed law
practitioner and a social worker. He has published articles in News Dr. Ian Hipkin, PhD - Management
Papers & Magazines with a concern on Society. Dr. Marie Halene ABBO, PhD - Marketing
Prof. K R Upendra - He teaches Arts in Management studies at NSB, Prof. Stephen Platt, MBA - European Culture
under the banner “FACE – Foundation for Artists & Craftsmen
Empowerment” a theatre organization comprising many theater
personalities.
Visiting Professors
l Sengupta, B Tech, PGPM (IIM-A)
Amitav
Prof. Pratima Narayan - Holds Masters in Business Laws from the
Naitonal Law School of India Unversity, Bangalore. She has done her l K G, MBA
Anand
LLB from Bangalore University and her Certification Programme in l
Dr. Bisaliah, M Sc, PhD., (former VC, UAS, Bangalore)
General Principles of Intellectual Property Rights from World
l
Jaiprakash, PGPM (IIM)
Intellectual Property Organisation (WIPO). She has over 12 years of
professional as well as teaching experience. She teaches courses l
K Jayasimha, MA, MBA
related to Business Law at National School of Business. l
Joy Chakraborty, Brand Consultant
Prof. K. R. Subbakrishna, MA, LLB - Has 34 years of banking l
Sridhar Gopal, Senior IT Consultant
industry experience. Teaches Banking and Finance. l
Srinath G, MCom, MBM (Asian Institute of
Prof. Surajit Bannerjee - Prof. Surajit is an erudite and accomplished Management)
senior executive with over 25 years of Indian and international work l
Srinivasan, Financial Consultant
experience. He has done his PGDM with specialization in Marketing l
Vijayaraja, FCA
(IMT Ghaziabad). He is Certified in Professional Selling Skills based on
l
Upendra Bhide, ( L&T Komatsu), MA, LLB
Rank Xerox Model(New Delhi), Information Technology from NIIT
(Kolkata) and Selling by Objectives from Mercuri International USA l
Archana Joshi, ICWA, Mcom
(Dubai). He teaches in the areas of Marketing, Brand management,
M. K.
l Ananda Raje Urs, Advertising Professional
Sales and Distribution Management, Advertising & Promotions
l Yogananthan, MBA, BPT
Dr. S.
Management, Retail Management, Industrial Marketing and Rural
Marketing l
Monica Dighe, PGDBM, MA in Economics
l
Nagaraja K., MCom, PGDHRM, CAIIB
Prof. Sorabh Bajaj - Prof. Sorabh is an MBA graduate from Ohio
University, Athens, USA. He is a project management specialist and l
Vijayalakshmi, MPhil, MCA, PGDCA
holds certifications in PMP® and Lean Six Sigma Black Belt . He has
l Jayakar Pai, CA, MCom
Rajesh
over 7 years of Industry and Teaching experience. He has co-authored
l
S. Hanuma Prasad, MCom, PGDM, PGDIM
case studies and course content for International Marketing published
by FORUM International (Germany Based Education Provider). He l
S. Murali, MCom, MFM, LLB, CAIB, FICWA, ACS
teaches in the areas of Business Environment, International Business,
l Kumar, MPhil, MHRM, PGD Labour Law
Sunil
and Operations Management.
17

18. Faculty Speak
Prof. Chandra Shekar B D Prof. K. R. Subbakrishna
Email: cashekar@gmail.com kr.subbakrishna@gmail.com
Teaches taxation 34 years of industry experience. Teaches Banking and Finance
What I would like to appreciate most about NSB is that it has a genuine NSB is a caring institution and has a great zeal to give the best to its
goal to groom world-class entrepreneurs and managers. It is really a students. The commitment of the president and his team is clearly
great experience teaching at NSB. The students are cordial and visible in every action of NSB. The school has excellent infrastructure
energetic. They have a high level of motivation and are eager to and is conducive to quality academic process. It has a very supporting
experiment and learn. Every session that I take here add great value to administrative and academic team. It is a pleasure to be associated
shaping the teacher in me. I look forward to continue my association with National School of Business.
with NSB.
Dr. Marie Helene ABBO,
ESC-Pau
Excellence and Ethics are the key drivers marie-helene.abbo@esc-pau.fr
of NSB. The vision of Prof. Sridhara
Murthy is very clear. NSB shares the same
values that we share in ESC-Pau. The student is
in the center of the pedagogical process. The professors are
focused to make him successful from a personal and a
professional perspective in order to increase his
employability. As a balanced human being, he is
aware of his role towards the society and its social
issues.
From my part, I really enjoy to work
with all the NSB professors and I feel
particularly happy to teach Indian and
French students, all together in the
same batch. They will be the managers of
tomorrow. They will have to manage properly the 3P's:
Profit/People/Planet. I am convinced that NSB will give
them the abilities, skills and competencies to succeed
in our globalized world.
18

19. International Professor. Specialized in Higher
Education Management, Student
Development, International Relations
and Language Instruction.
I have worked closely with the management team Prof. Stephen Platt
and faculty of NSB since 2008. I am impressed by ESC-Pau
the vision and energy of Prof. Sridhara Murthy and Stephen.platt@esc-pau.fr
the true meaning he gives to the word 'education'
through the care provided to the NSB students. I can
see good opportunities for NSB in the higher education
sector, if the institute's ability to forge deep and meaningful
relationships with international partners materializes
even further.
Parents Speak
Mr. Shibram Motilal Dr. Ishwarchandra Ramchandra Karkare
Personal Secretary to Prime Minister, GoI Head, Dept. of Pathology & Microbiology, ESI Hospital,
(father of Sanjukta Motilal) Gwalior and claimed singer (Father of Nilesh)
I feel proud today that my daughter has secured a place in your I stayed in Bangalore for a couple of days
Institute. The benefits offered by National School of Business such as and found National School of Business
exchange program and global mindset trail are not offered by any different from others. Its faculty members
other school at such an affordable fee. The school has all the latest are sincere and devoted to their task. I met
gadgetry and excellent faculty members. I really appreciate the team Prof. Sridhara Murthy, Principal Director,
of National School of Business for the devotion and dedication they and found him to be a transparent person.
have towards setting new benchmarks in management education.
Mr. Victor Mr. Arjun Mahajan
Business Professional from Gujarat Software Professional – Philips
(Father of Hetal Chauhan) (Uncle of Hershit Mahajan)
We were searching for a good B-School. We came across many B- I was impressed by the amount of knowledge possessed by each
schools but were not satisfied with any of them. When we met the professor at National School of Business. I approached them only after
management of National School of Business, we were impressed by receiving good feedback about the college from the people I knew.
the quality of education provided by them and their transparent Looking back I think it was just the right choice made.
nature. They provide opportunity for students to partake in student
exchange program and global mindset trail.
19

20. Students Speak
Arun Jose Nidhi Goutham
A home away from home Fantastic Experience
The school encourages team work and the small, My experience with NSB has been fantastic. It has
intimate classes give us the opportunity to get to been learning with fun and adventure all the way.
know each other. Teachers are always engaged and The faculty members are young and lovely and this
are passionate about their field. They bring relevant keeps us enthusiastic every second. We learnt to
materials to the class and challenge us every day. recognize value of time at NSB.
Kruthika V Vinaya Vishwanathan
Orientation is great Lucky to be here
The 15-day orientation classes were really great. I am lucky to be here. From receptionist to Dean,
They helped me realize my potential and set my everyone knows my name and welcomes me with a
career goals. I have also got the opportunity to smile. Others hear about wonderful schools, here I am
interact and live with people from different parts of experiencing it every day. The rainbow of wisdom
the country. It has been a great journey so far. showered upon me has been unlike anything I have
ever known. NSB helped me chart my road map.
Thaneswaran Paridhee Agarwal
Has an understanding management NSB is wonderful
I am very lucky to be studying at National School of Mae West said, ' Too much of a good thing can be
Business. It has a beautiful environment and an wonderful,' that is what I felt here in this college. Too
understanding management. The faculty members much of NSB proved exquisitely and exceptionally
are great and with their help and guidance I was able wonderful for me. At NSB, I felt like creative
to get placed in a company named Jairo in Bangalore. liberated. This college protected the flickers of
NSB is truly a global school. The motivation and curiosity, enthusiasm, and inventiveness and never
encouragement, which I received at NSB has made smothered them in the eagerness to teach or to
great contribution to my career. Its corporate relation impress. I as a student was always challenged to go
cell has helped me a lot in mentoring my project, beyond my boundaries each time to establish a new
guiding my career, improving my management and milestone in the timeline of my career.
communication skills.
Best
choice
made
Deepti V. P.
NSB is the best choice I have made in
my life. The IMBA program of NSB is
rigorous, interesting and challenging
and gives a holistic perspective of two
great countries – India and France. I
am sure strong foundation and
intense learning at NSB will help me
for the rest of my career.
20

21. A FRESH
PERSPECTIVE...
Every business gains by applying fresh thought to
problem resolution, exploiting market opportunities and
building resilient organizations. Our students are trained
with teaching methods which require students to come
out with innovative thinking for problem solving. This
approach is an integral part of our curriculum and
gradually enables students to develop fresh perspective
in thinking process.
21

22. A Different Approach
You want a level of success that doesn't come from a typical classroom impressive and diverse backgrounds, and then we immerse them in an
education. That's why the National School of Business refuses to teach active learning environment that takes their experience to the next
in a typical way. level.
As one of the most prestigious business school in India, National Our unique student-led learning and action-led learning are nothing
School of Business has been developing top business leaders ever short of transformational. You will become a better leader, the kind of
since its inception. We consistently launch great careers because our confident and effective decision-maker who is highly sought after in all
students learn by doing. Candidates are hand-picked for their sectors of business.
Why we stand out?
There are many MBA programs out there. National School of Business
stands apart from traditional business schools because of its unique
approach to training. The interlinked elements give you not just the
business fundamentals that you would expect from an MBA program
but also the leadership capabilities required to turn concepts into
decisions, knowledge into action, and ideas into change. The NSB
MBA opens your mind to how the business world really works and
prepares you to take challenges head-on.
Before you start asking to see a course outline, let's make one thing
perfectly clear. How you learn is more important! Because no matter Prof. B. S. Prakash, Chair Professor, Marketing
how engaging a faculty member may be, you can't be lectured into
becoming a great decision-maker. functional boxes. You'll have too much information, or at times not
enough, but through the program you'll become comfortable making
From day-one in the program, the pace is fast and unyielding, and the decisions when faced with uncertainty.
adrenaline rush is undeniable. Each class is a journey through a
complex, multi-disciplined business challenge. You are immediately Class preparation starts with each student tackling an individual
confronted with the reality that in business, things rarely fit into tidy assessment of the case and crafting a plan of action. From there, you
Renowned scholar Dr. Mathoor Krishnamurthy inaugurating an academic session Padmavibhushan Hon’ble Justice M. N. Venkatachalaiah
addressing students of NSB
22

23. test your ideas with your learning team, and new ideas and strategies
National School of Business is committed
will emerge. You'll gain greater confidence in your decision, preparing
you for class itself. The Ivey classroom is the final step, opening up the to action-led learning. It's not just
debate to diverse perspectives and the surprising conclusion that there teaching, it's a powerful decision making
is not “one right answer.” That's why National School of Business is
approach that becomes ingrained into
committed to Case-Method Learning. It's not just teaching, it's a
powerful decision making approach that becomes ingrained into how how you operate.
you operate. The transformation happens throughout your stay at
NSB, as you dive into hundreds of cases. You'll build amazing problem
solving skills and develop the ability to recognize and seize business
opportunities, making you a rare double threat. And as you'll see next,
when it comes to case learning, it only gets better with the right people
in class.
Until you can apply your learning,
you haven't learned a thing!
Anybody can learn a theory. All schools teach core business
knowledge, but that's where the similarity ends. At National School of
Business, we believe knowledge is necessary but not sufficient for
career success. Pushing you to learn how and when to apply ideas is
the difference that will take you from manager to leader. Strong
leaders are confident leaders. This confidence only comes with
practice, practice and practice. The classroom is where you will test
your ability to apply what you've learned and have your perspective
challenged by your learning team, classmates and faculty. Through
Laila, a Libyan student doing her MBA at NSB
hundreds of cases and simulations, you're exposed to several years of
real-life business knowledge in just two transformational years. Our
Cross-Enterprise Leadership approach prepares you with the breadth
At National School of Business,
and capacity to always see the bigger picture and to lead initiatives you learn by doing!
that enhance the whole organization. The NSB MBA is a truly Each day, as you apply your learning, you accelerate your leadership
transformative and inspiring learning experience. It's a bond that will capabilities. We call these capabilities NSB Leadership Essentials. They
connect you to an impressive alumni network. are at the core of everything we do and what truly differentiates our
MBAs.
Embrace Leadership in the real world is full of complexity. Problems don't arrive in tidy boxes labeled “marketing” or “finance.”
Our cases are written with real information - sometimes too much, sometimes too little - so you can learn how to uncover
Complexity the critical details to make a sound decision.
Be We emphasize action in all case discussions and always ask, “What would you do?” At National School of Business,
you'll learn that uncertainty always exists and leaders are required to step up to the challenge and make tough decisions.
Decisive
Communicate Contribution is a required component in all courses. You'll learn how to present your ideas persuasively and defend them
with confidence as they are challenged by your peers and faculty. Communicating in a way that's convincing, yet
Persuasively diplomatic, is a core skill you develop at NSB.
Maximize Leadership is about identifying people's strengths, allocating tasks accordingly and keeping your team motivated to
maximize performance. The ability to coach and inspire others is a critical skill and a strong focus at NSB. Case
Team Potential preparation, reports and simulations are all structured around teamwork.
Manage Business demands that you have the ability to manage multiple tasks, prioritize conflicting demands and perform under
intense workloads. In our rigorous two-year program, you'll face competing deadlines and learn to make the strategic
Volume trade-offs required to thrive in any fast-paced environment.
23
Welcome to the most intense, challenging and amazing time of your life!

24. The Key Differentiator 1
The Exchange Program
National School of Business has signed an agreement with ESC-Pau, Courses taught by International
France, and University of Deusto, Spain, to facilitate student and professors at NSB
faculty exchange programs. As of now, more than 100 students and l Prof. Ian Hipkins - Foundations of
many professors from India have taken advantage of these exchange
Management
programs.
l Prof. Marie Helene - Marketing Management
The exchange agreement allows the students of National School of l Prof. Stephen Platt - French Culture & Language
Business to study one full semester load of courses WITHOUT PAYING
l Prof. Dominique Bouet - Business Research Projects
ANY ADDITIONAL TUTION FEES.
Courses taught by NSB Professors at ESC Pau/Deusto,
Spain & St. Mary’s University, Bangkok
l Prof. Sridhara Murthy S R - Global Marketing (ESC Pau, France)
Doing Business in Asia (Spain) and Global Marketing (Bangkok)
l Prof. K V Raghavaiah - Strategic Role of HR (France)
Free exchange
program for all
interested students.
No additional
tuition fee.
24

25. Exchange Ideas…
Expand Horizons.
Exchange opportunities with foreign universities
are built into our MBA program. They give
students an opportunity to broaden their
knowledge base and learn in a multicultural
environment.
25

26. Exchange Program - France
A godsend opportunity
The exchange program was a godsend opportunity to explore myself at the
international level. Students from India and across the globe participated in
International Exchange Program. Professors from around the world came to teach
the students in this unique program. It was an amazing experience
to be there and get a deep firsthand experience of different
cultures. In the six months that I spent there, I got the
opportunity to watch the student and business life more
More than 100
closely. I am really proud to be a student of National
students from France School of Business.
have taken part in the - Jashanpreet Kaur, Exchange Program Student
exchange program
conducted at NSB.
List of students selected for exchange program in France
Arun Kumar L. Harish Subramanian Harish.G Kannan J. Kiran P. Krishna Kiran Lohith Lokesh Mahesh T
Musukula Nikhil Nandhakumar.P Prasanna Kumar.M.V Pritam Raj Sandeep Saranya Satheesh Kumar C Satheesh Kumar.G.S Shakthi Suresh
Sindhu Prasad Sneha P. Swetha Tarunima Sirohi Thaneshwar Vinay Venkata Reddy Vinod Alice Jane T Madan Singh
Vishwanathan
Vishal Khanna Renuka Moletti Vikas Duhlani Avinash Amit Satyanarayan Abhishek Divya Kumar Shanky Ankita Nair
Nikam Chauhan Choudary
Neha Upadhyay Sooraj Mohamed Umar Vivek Siddhanta Salam Juniper Newar Hamsa Venkatarame Swati Kumari
26 Krishnakumar Kaderibrahim Jayachandran Gowda

27. Exchange Program - Spain
Kiran Babu Srishylaja S. Sandeep Chaudari Ujwala Yadav M. Anand Akrist Jha
Deepika Thakur Deepawali Sharma Praveen Singh Jami Somnath
Pukhrambam
Jon Ander
It is been such a nice experience that I promise I will I was going abroad for the first time and I knew it was
come back at least once again. Thank you so much. going to be the best experience of my life. The people
NAMASTE. here are great with lots of smiles all around Bangalore
Email: balda91@hotmail.com and they make you feel as your are in home. Thank you
very much.
Email: andermendizabal@hotmail.com
More than 25
students from Spain
have taken part in the
exchange program
conducted at NSB.
It has been the best experience of my life
so far. This country is unique and very
special. I am happy to have come to
this county and to NSB. Thanks for
everything.
- Patricia, Exchange Student at NSB
27

28. The Key Differentiator 2
Adventure Learning
Experiential learning is the process of learning from experience. It is
learning through reflection on doing. Experiential learning is related to
other forms of experience-based learning such as experiential
education, action learning, adventure learning and cooperative
learning. Though, some of these forms of learning have relation with
each other, they also have differences among them. In business
schools, internship and job shadowing opportunities are some
examples of experiential learning.
In case of education through adventure learning, students
are encouraged to participate in activities with perceived
risks. This learning does not necessarily need to take place
outdoors. At National School of Business, the focus is to
encourage students to participate in trust building
activities, problem solving activities and adventure
activities such as rappelling, dry river crossing, rock
climbing, water rafting etc. NSB focuses on
different types of learning activities to
broaden students knowledge base by
encouraging them to take part in
adventure education, shad-owing
River opportunities, problem-based
Rafting learning etc.
NSB students participating in Jungle Gym Rappelling
28

29. I learnt to optimally
handle resources
Bhanu Gupta
We had a wonderful experience
and a life-time adventure trip to
Savanadurga, near Bangalore. The
trip gave us real time learning with
fun and enjoyment. Students did
activities like rappelling, river
rafting and dry river crossing during the day. At night we trekked
though the forest and learnt how to handle difficult situations and use
resources optimally. The faculty members who accompanied us were
very co-operative and took care of all our needs with regards to food
and stay. We also played mind games which inculcated in us the spirit
of team work and helped us know each other better. It was one of the
most memorable experiences of my life.
The program
has made me
fearless
Charul Singh Sen
I was always afraid of adventure. But the
adventure program conducted by National
School of Business has made me a different
person. The program was conducted in
association with professionals in
adventure learning and was an amazing
experience; it made me fearless and
taught me wonderful lessons for life.
Activities such as rappelling,
jumering, dry river crossing and river
rafting will stay in my mind forever.
29

30. The Key Differentiator 3
Global Mindset Trail
MBA is the beginning of an exciting life adventure. We want you to
make the most of it by understanding what happens in best B-schools
across the globe. This study tour is intended to be a life-changing
business and personal experience for participants.
Program activities include
Meeting with business and government officials
l
Touring
l factories, multinational firms, port facilities & small
family firms NSB students in Barcelona
Meeting with local students
l
Experiencing local customs and business practices
l This trip will be organized during the first year. This 10-day
Attending cultural events
l orientation in Europe is aimed at:
Achieving
l role transition in you from being student to being a
manager
Providing international exposure
l
Creating Global Mindset
l
Making
l you understand the roles and responsibilities of an MBA
student
l first hand feeling of our academic partners
Having
NSB students in Spain
Air Bus Visit
A visit to Air Bus is a regular feature of
NSB’s GMT program. Airbus is the world's
leading aircraft manufacturer whose customer
focus, commercial know-how, technological
leadership and manufacturing efficiency
have propelled it to the forefront of the
industry. Airbus' modern and
comprehensive product line comprises
highly successful families of aircraft
from 107 to 525 seat: the single-aisle
A320 Family, the wide-body long-
range A330/A340 and the all-new
next generation A350XWB Family,
and the ultra long-range,
double-decker A380 Family.
NSB students in Air Bus company, Toulouse, France
30

31. NSB students enjoying desert safari in Dubai
The best experience
of my life
Nagaraj L Asgi
The Global Mindset Trail to Europe was an
unbelievable and memorable trip. The
moments I enjoyed for the whole one year
during MBA in National School of Business
were equal to those 10 days that I spent in Europe along with
friends and faculty. GMT gave me significant
knowledge about European culture and its
language. We performed a cultural show in
NSB team
front of a huge crowd in France. It is a
thrilling experience in Europe when you
was the biggest
represent India and perform. Overall, the
Indian management
trip to Spain, France and Dubai, was the
student contingent
best experience of my life. to have ever visited
France.
A great
exposure
Mausami Machahari
NSB students in Belgium
The Global Mindset Trail was a
fantasy and dream come true. It
was the best trip of my life that I
can think of. We were in a group
of 60 people, which is not a
small group. It was fun and
exciting to explore France, Spain and Dubai in a big group. It was a
great exposure to know their lifestyles, mindset, business etiquettes
and culture. Visiting their churches, monuments and museums was
like a fairytale. Surfing and Desert Safari was adventurous.
NSB student in Doha
31

32. Dr. Patrice Cailliba, Dean, Pau Business School, France
An INTERNATIONAL MINDSET-
a must to succeed in today’s world
Our MBA program entails student exchange program, global
mindset trail and a host of teaching pedagogies with an
international orientation. All are aimed at building in students an
international mindset and preparing them for a global career.
32

33. The Key Differentiator 4
Graduate Assistantships
We provide opportunities for students to work on Thinking & persistence
projects of reputed companies under graduate
assistantship program. Graduate assistantships made us successful
provide hands on work experience and facilitate For my internship, I worked as a marketing executive for
earning while learning. GAs are recruited to assist
branding and advertising at Aspect Professional
faculty members in teaching and research.
Consultancy for three months. My job included putting up
shops, conducting events and increasing footfalls at
Sigma Mall. It also included branding of the mall. We
focused on handicraft products, both branded and semi branded. While we were
given a target of Rs. 5 lakh profit, we surprised the management of Sigma Mall by
earning a profit of Rs. 20 lakh. We organized events such as Ms. Bangalore, Fashion
Show and competition for children with great enthusiasm. In the end, it was strategic
thinking, persistence and zeal that made the team of National School of Business a big
success at Aspect Professional Consultancy.
Opportunity
to experience
and earn while
you learn
33

34. The Key Differentiator 5
Student Consulting
In consulting projects, a group of students act as consultants to solve real-time
business problems in an organization. Unlike in internships, students in consulting
projects are required to have good business acumen and skills in consulting,
analytical and research skills. Students work together for about 8-10 weeks that
culminates in a final presentation. It's the best credential a student seeking
employment can have.
Partial list of projects undertaken by students
Earnst & Young ( A leader in IT Advisory Services)
How to get the “FIRST MOVER ADVANTAGE” in Europe? Define its main
business challenges, study the related software solutions and come
out with suggestions to deliver the Right Technology Solutions to
customers.
Real time
Earnst & Young ( A leader in IT Advisory Services)
consulting
Define “customer experience zone”, identify elements that
opportunities create customer experience, measure and promote
desirable customer experience.
C
t TOBO
ing team a EADS – A leading Aerospace company
t consult
Studen Identify new markets for entry and map target markets for
opportunities, threats, and competitor characteristics.
Lun De Meil- A leading Honey producer from France TOBOC – A leading Canadian online B2B company
“Study the brand position and suggest strategies to become a key “ Study the best practices of online B2B business portals, identify
player in Indian market” benchmarks and suggest an innovative solution for enhancing the
effectiveness of TOBOC portal.
Reliance Office Depot - (India's largest organized retailer for
stationery)
Strategies for moving beyond conventional ways of attracting
customers or assisted sales.
Student consulting team at EADS Student consulting team at E&Y
34

35. The Key Differentiator 6
Industrial Visits
Industrial visits are an integral part of our program. They are aimed
to giving students an opportunity to understand the working
environment, processes and business practices of an organization.
These visits give students onsite and
practical exposure, which is not
possible through classroom lectures.
NSB, thanks to its extensive network with Giving students
industries and business houses, organizes
industrial visits on a regular basis to
cutting-edge
reputed multinational and Indian industry exposure
companies.
The visits are usually guided visits with NSB
faculty members accompanying the students in order
to help them through onsite explanation. Students
are also encouraged to ask questions during these
visits.
NSB's faculty members take the help of
professionals from the industry to help
students understand the various aspects of
the organization visited. Some of the
companies to which visits are frequently
organized include: Coca-cola, Britania, Tata
Coffee Works, L&T Komatsu, Parle, HMT,
Mysore Soaps and Detergents Ltd. etc.
35

36. The Key Differentiator 7
Personality Development
Guinness record holder Prof. Mahadevan with NSB students CEO of Mind & Magic, Prof. Jayasimha coaching students
Personality development is defined as the development of the
organized pattern of behaviours and attitudes that make a person
distinctive. A person's character evolves throughout the life,
umar
although much depends on the inborn traits and neesh K
c h Prof. A hop at NSB
early experiences. Life coa rks
uru and onducting wo
tiona l Yoga G c
National School of Business focuses on Interna
building a person's communication Giving
skills, emotional strength and instills in every individual
him or her confidence required for
facing the world outside. It also a distinct
includes building leadership, managerial
and entrepreneurial skills.
personality
NSB has made personality development and
integral part of its curricula. While regular
training sharpens and deepens a student's
intelligence, personality development builds their
inner strength. NSB runs personality
development sessions concurrently with the
academic program. It organizes a series of
motivational talks by experts and classes to
improve communication skills.
NSB’s programs improve every aspect of a
student's personal, business and spiritual
life. They enhance an individual's level of
commitment to society, inculcate ethical
values, improve interpersonal skills and
develop a positive attitude. NSB has
tied up reputed trainers to conduct
its personality development
programmes.
36

37. Mr. K. Vaidyanath, Non-Executive Director, ITC Ltd.,
delivering the inaugural address at National School of Business
“Mr. K. Vaidyanath enthused the students to be inspired by the
dream of becoming leaders in their respective fields. He
shared his compelling belief that positive change can only be
brought about by leadership that is founded on Vision, Values,
and Vitality. He advised the students that they must aim to
evolve into holistic leaders driven by knowledge, integrity,
courage of conviction, empathy and humility. He urged the
students to pursue their own passions and at the same time
be propelled by the aspiration to make a difference to nation
and society through selfless service.”
37

38. The Key Differentiator 8
Additional Certifications
These courses are aimed at equipping
students in general and specific areas of
interest for better corporate careers.
General
l Advanced Excel
l Business Analytics
l Aptitude Test
Domain Specific
Marketing:
l Social Network Marketing,
Business to-Business & Retail Management
Finance:
l NCFM Certification through
Reliance Capital
HRM:
l CHRMP (Certified Human Resource
Management Professional)
Enhancing
skill sets.
Building
competencies
The Key Differentiator 9
Membership to ET Club
Provides access to seminars/contests
across management schools
All students of National School of Business are provided with a
complimentary copy of Economic Times when the classes are in
session. This helps students to be updated with developments in
areas of Economics and Business on day-to-day basis. It also helps
students prepare for the everyday "Business News" event at the
college. Membership to ET club allows students to participate in
business quizzes, seminars and lectures conducted by the Economic
Times.
38

39. “There was SO MUCH
packed in two years”
Looking back after two meaningful years at National
School of Business, I realized the magnitude of the
program. Besides basic curricula, the program was
packed with several innovative features and together
they have added a great meaning to my experience
and empowered me to stride into the outside world
with great confidence.
- Monica Tomar
39