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National Mobile Marketing  Ron Laughton Chief Technology Officer Adam De Jong Marketing Manager www.nationalreviews.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Reviews Matter 90%  of people trust recommendations from people they don’t know 80%  of customers reverse purchase after reading negative review. 20%  increase in sales found after 3 star boost in ratings. 78%  of people research online before buying product/service Michael Luca, Harvard Business School, Reviews, Reputation and Revenue: The Case of Yelp.com. September 16, 2011 Cone Communications, Online Influence Trend Tracker, 2011 Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
The Yellow Pages are Extinct!
 
Reviews = Local & Mobile Sales ,[object Object],[object Object],Mediative, The Value of Optimizing Your Google Places Listing, November, 2011.
The Challenge ,[object Object],[object Object],[object Object],[object Object]
Use Reviews to Win Over New Customers
Product Demo
Reviews ROI Calculator
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positive Reviews Pro Success Story ,[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you ’ ll do things differently” Warren Buffett
Q & A
 

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How to Drown Out Negative Reviews Online

  • 1. National Mobile Marketing Ron Laughton Chief Technology Officer Adam De Jong Marketing Manager www.nationalreviews.com
  • 2.
  • 3. Your Reviews Matter 90% of people trust recommendations from people they don’t know 80% of customers reverse purchase after reading negative review. 20% increase in sales found after 3 star boost in ratings. 78% of people research online before buying product/service Michael Luca, Harvard Business School, Reviews, Reputation and Revenue: The Case of Yelp.com. September 16, 2011 Cone Communications, Online Influence Trend Tracker, 2011 Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
  • 4. The Yellow Pages are Extinct!
  • 5.  
  • 6.
  • 7.
  • 8. Use Reviews to Win Over New Customers
  • 11.
  • 12.
  • 13.
  • 14. “ It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you ’ ll do things differently” Warren Buffett
  • 15. Q & A
  • 16.  

Notas del editor

  1. Blue screen White font Check the grammar of the quote It ’s unfair The complainers complain and the good customers aren ’t accounted for