4. Local Search Trends Pew Research Center: 28% of American Adults Use Mobile and Social Location-Based Services, September 6, 2011 4 Billion local searches on Google per month 61% of local searches result in purchase 55% Of mobile users search for local products & services 90% of mobile local prospects take action within 24 hours
5. Local Search Trends BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011