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Reputation Management
Executive Summary
Your customers Google you before they buy!
Negative press on Google will lose you customers
You need to protect your brand
Drown out negative content
Customers find info you want them to see
The Challenge
You rely on your reputation for business
Customers have high lifetime value
Every lost customer is worth thousands in sales!
The Opportunity
Protect yourself from shady competitors
Earn your customers trust
Build your credibility online
Reach more customers
Increase sales
Your Reputation Matters                                    58%         of CEOs sa
                                                                             e
                                                                  their onlin ts
                                                                                  y

                                 78%      of people
                                                                      tion impa
                                                                                c
                                  r esearch online             reputa
                                                                their bo ttom line
                                    befo re buying




                                            90%                      80%       say their

                                                           y               purchase
                                       Of peop  le say the               impacted
                                                                                   by
                                                                                        s
                                          trust a revie
                                                        w
                                                                       negati ve review
                                                          e
                                        they  read onlin




                          eMarketer, February 2010
                          Conn Communications, Online Influence Trend Tracker, September
                          2011
Why National Reputation
 National Positions?
Our Methodology
Website Creation
Onsite Optimization
Blogging
Press Releases
Video SEO
Social Media
Linking Strategy
Consulting & Reporting
Keyword Research
Target search terms that are losing you business
Drown out negative results on Google & Bing
Website Creation
Create & implement 5
Wordpress sites
We setup new sites to
serve as platforms for
generating positive
content to drown out
all negative press
Onsite Optimization
Title tags and
descriptions generated
Suggested changes to
H1 and H2 headers
Meta content
implementation
HTML sitemap
generation &
submission
XML sitemap generation
& submission
Blogging
Create popular, relevant
content that’s always
fresh and will show up
high in the rankings
We will write blog posts
each month
Replace negative results
with positive content
Press Releases
1 Press Release written/month
Keywords and quality info
Syndication up to 2,000 sites & RSS feeds
Typically produces thousands of quality links
Video SEO
1 time video production
Video submission and optimization to 5 sites
YouTube Optimization
SEO, Linking, Views
Social Media
Facebook
Twitter
Google+
LinkedIn
Daily social engagement and customer promotion
Monthly reporting
Linking Strategy
Inbound links are a key factor in increasing
rankings for targeted search results
We drive monthly inbound links to all the positive
content we create
Boost exposure of positive content
Drive negative content off the 1 page of Google
                                 st
Consulting & Reporting
Dedicated Project Manager
Reputation monitoring
Monthly strategy sessions
Ongoing optimization
“It takes 20 years to build a
   good reputation and 5
  minutes to ruin it. If you
   think of that, you’ll do
     things differently.”
      – Warren Buffett

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Online Reputation Management

  • 2. Executive Summary Your customers Google you before they buy! Negative press on Google will lose you customers You need to protect your brand Drown out negative content Customers find info you want them to see
  • 3. The Challenge You rely on your reputation for business Customers have high lifetime value Every lost customer is worth thousands in sales!
  • 4. The Opportunity Protect yourself from shady competitors Earn your customers trust Build your credibility online Reach more customers Increase sales
  • 5. Your Reputation Matters 58% of CEOs sa e their onlin ts y 78% of people tion impa c r esearch online reputa their bo ttom line befo re buying 90% 80% say their y purchase Of peop le say the impacted by s trust a revie w negati ve review e they read onlin eMarketer, February 2010 Conn Communications, Online Influence Trend Tracker, September 2011
  • 6. Why National Reputation National Positions?
  • 7. Our Methodology Website Creation Onsite Optimization Blogging Press Releases Video SEO Social Media Linking Strategy Consulting & Reporting
  • 8. Keyword Research Target search terms that are losing you business Drown out negative results on Google & Bing
  • 9. Website Creation Create & implement 5 Wordpress sites We setup new sites to serve as platforms for generating positive content to drown out all negative press
  • 10. Onsite Optimization Title tags and descriptions generated Suggested changes to H1 and H2 headers Meta content implementation HTML sitemap generation & submission XML sitemap generation & submission
  • 11. Blogging Create popular, relevant content that’s always fresh and will show up high in the rankings We will write blog posts each month Replace negative results with positive content
  • 12. Press Releases 1 Press Release written/month Keywords and quality info Syndication up to 2,000 sites & RSS feeds Typically produces thousands of quality links
  • 13. Video SEO 1 time video production Video submission and optimization to 5 sites YouTube Optimization SEO, Linking, Views
  • 14. Social Media Facebook Twitter Google+ LinkedIn Daily social engagement and customer promotion Monthly reporting
  • 15. Linking Strategy Inbound links are a key factor in increasing rankings for targeted search results We drive monthly inbound links to all the positive content we create Boost exposure of positive content Drive negative content off the 1 page of Google st
  • 16. Consulting & Reporting Dedicated Project Manager Reputation monitoring Monthly strategy sessions Ongoing optimization
  • 17. “It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you’ll do things differently.” – Warren Buffett