1. Laying the foundation for the Future

2. Executive Summary
 India‟s poor represent 835 Million, with $360 Billion in disposable income
 2 out of 3 Indians live at the “Base of the Pyramid” (BoP)
 Education is very important indicator of Human Development – critical for
breaking the cycle of poverty
 Most Indians at BoP do not have access to Early Childhood Education

3. The problem of education in
India
50% of children dropout 80% of children dropout
by the time they reach by the time they reach
5th grade 10th grade
Major reasons for high dropout rate
 Kids become bored with school
 Kids become discouraged by low academic performance
 Poor quality or unmotivated teachers
 Poor quality school environment
 Lack of School Readiness programs

4. The problem we address
 India has 120 Million children between 2-6 years.
 Only 18 Million attend Pre-Schools.
 Close to 80 MILLION children are unable to attend pre-schools.
 Free Government-run Anganwadies cover only 35 Million – mostly low income
families. Their Emphasis is mainly on nutrition not on school readiness.

5. Alternatives & Solutions
 Sudiksha is setting up Pre-Schools in low income neighbourhoods
 Total set up cost for a new Sudiksha school is only $1,600
 Affordable monthly $8 fee
 High quality education
 Schools managed by local women entrepreneurs

6. $1600 Investment, What does it Include?
1. Initial set-up cost 2. Classroom furniture 3. Toys/Puzzle & games
(Rent for 3 rooms, approximately 1600 SFT)
4. Computer & Speakers 5. Teaching/Learning Aids 6. Library Books
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7. Women Entrepreneurship
Model
 We scale up with the support of women entrepreneurs
 Women are identified from the same community. This makes them feel
more accountable and responsible
 The women entrepreneurs are provided monthly training classes
 The company shares 10% of its profits with its women entrepreneurs
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8. High Quality Education
 Children learn through first hand and concrete experiences that later gets
translated into understanding
 Our curriculum is age appropriate and skill based
 Our methodology has the best of both Montessori as well as Waldorf
methodologies essential for the holistic development of children
 Activities are planned and sequenced to foster the motor, cognitive,
language, emotional and social development in children
 The special days, projects and celebrations instil 'hands on' approach that
aids learning.
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9. Growing demand for ‘Early Childhood
 Education’ in higher-income pre-schools, awareness of benefits
With recent uptrend
of early childhood education also growing among BoP
 Aspirations are high among BoP parents to educate their children to
break poverty cycle. Education seen as key.
 Increase in willingness to pay for quality goods and services
 Ultra low cost primary schools very popular with BoP, and now beginning
to also reach down into pre-school and kindergarten as popularity grows

10. Attractive Market Characteristics
 India’s Pre-School market estimated to be US $1Billion by 2016, with 35%
five-year CAGR
 80 Million children not in pre-schools; 35 million in very poor quality
government child care centers
 Demand for at least 1000000 high quality, affordable Pre-Schools
 No strict government regulations to run Pre-School business in India
 First movers‟ advantage for Sudiksha
 Early returns on invested capital

11. Sudiksha’s Entrepreneurial Model

12. Marketing Model
1. Thorough Research 2. Engage community all year long in various activities
3. Do activities useful with the community
4. Build strong local 5. TV and Print media 7. Street libraries
partnerships 6. Newspaper inserts

13. Revenue Model
1. Main revenue through fee collection
2. Reduced cost through school-in-box-model
3. Day-care, crèche and remedial tutoring center are additional revenue
sources.

14. Sudiksha’s Milestones 2012
 Established 12 Sudiksha
Pre-Schools
 1230 children impacted
2011  12 women entrepreneurs
 $75,000 generated till
 Established 4 more date
schools
 6 schools to break even
 580 BoP children by the end of the year
impacted
 Won the „SANKALP
AWARD‟ for outstanding
2010 work in the field of
education.
 Started with 3
schools
 205 BoP children
impacted

15. Analysis of Current Competitive Landscape
Locally run,
Aspects Unorganized Elite Pre-Schools
Pre-Schools
Progressive
 
teaching methods
Trained teachers  
Affordable @ BoP  
Designed for Scale  
Strong Philosophy  
Results oriented  
Management
 
systems

16. Total number of Sudiksha Schools – Our Targe
18 50
3 7

17. The Sudiksha Team - Founders
Naveen is a Post Graduate from the Indian Institute of Forest Management (IIFM), Bhopal and has more that
12 years of rich experience in school education and skill training. Having worked extensively in North, central
and South India at various positions in both the private sector and through civil society, he is a passionate
contributor towards children's education. He is also actively involved in multiple field based implementation
projects in Andhra Pradesh, both in the private and public sector in issues regarding enrollment, quality
education, skilled based education etc.
Naveen worked with eminent organisations like Eklavya in Bhopal, Naandi Foundation in Hyderabad and Career
Launcher Pvt. Ltd. He also conducts trainings and provides consultancy in management in school/education
services.
Nimisha is a Post Graduate from the Indian Institute of Forest Management (IIFM), Bhopal. Nimisha has
been specializing in developing innovative participatory methods of research from qualitative aspects and
has experience in research design, project design, execution of evaluation studies, data analysis and report
preparation.
She has extensive experience in rural Indian life, through her research in broad based fields of
livelihoods, education, environment and community based natural resource management with special focus
on rural women. For the past 10 years, she has been closely involved in many research projects in the capacities
of conducting and leading Action Research, developing research design, data analysis, Evaluation/Assessment
studies and documentation, organizing and coordinating research project work.
Management Team: Four Members, each with more than 8 years experience working
with children in large scale projects.
School-level Team:
12 Women Entrepreneurs, with educational experience.
36 Teachers from the community who have strong teaching skills and love of children

18. Recognitions
 September 2012, featured in Business Outlook
Magazine as a top social business in India
 Sudiksha received 36,856 public votes at 2012
“Spark the Rise” competition
 Sudiksha won prestigious 2011 SANKALP
Award - largest Social Entrepreneurship
convention in India, for its work in Education
 Grand finalist at 2011 Villgro Unconventional
competition

19. Sudiksha Knowledge Solutions
Pvt. Ltd.
Head Office – H.No: 2-2-7/5/B
Flat No 402, D.D Colony,
Osmania University Road,
Hyderabad – 500013
India.
Ph: +91 – 40 – 27407444
info@sudiksha.in
www.sudiksha.in
Promising a brighter future for the BoP
Creating high Social Impact
Sudiksha Knowledge Solutions
Promising brighter future at the BoP
402, 2-2-7/5/b
DD Colony, Hyderabad 500013 INDIA