cocacola

1. COCA-COLA COMPANY

2. INTRODUCTION
 The coca-cola company is an American Multinational beverage
corporation.
 A leading manufacturer ,retailer and marketer of non alcohalic beverage
concentrates and syrups.
 Its headquater is in ATLANTA, GEORGIA.
united states of America .
 On forbes list cocacola is listed as 4th
world’s most valuable brand.
 currently cocacola owns nearly 500
brands across 200 countries
Coca-cola headquarter: ATLANTA
GEORGIA USA

3. HISTORY
 Coca-cola history began in 1886 when Dr. Jhon S
Pemberton( a pharmacist) invented a flavored syrup and
mixed it with carbonated water. and was deemed ‘excellent ‘
when sampled.
 This sample named coca-cola by
Dr. Pemberton and his partner
Frank M. Robinson
 They also design the trademark
which is still used today.
Inventor: Dr. Jhon S PembertonTrade mark

4. CONTINUE….
 Later Dr. pemberton sold portions of his business to an
american business tycoon Asa G Candler, who established
the cocacola company and become coca cola’s 1st
president.
 Mr. candler transformed coca-cola
from an invention into a business.
within 4 yr it was expanded beyond ATLANTA
& covered 50 states of Canada and Mexico.
 1894- 1st bottling machinery installed
 1899- 1st bottling agreement was done
and Coca-Cola worldwide bottling
system started.
 1928- coca cola was introduced to olympic
Founder: Asa Griggs Candle
(An american business
tycoon)

5. CONTINUE…..
 1930- company started moving globably
 1960- new brands were introduced.
 1993- coke returned to india .with the
acqusition of top brands in india , it went on
to be known as the hindustan cocacola
beverage pvt ltd.

6. AND NOW…….
 Coca-cola is one of the top ranked organisation.
And It’s red and white logo is recognised by 94% of the world’s
population.
 Coca-cola currently offering more than 3500 beverages
across the world.

8. DAILY SERVINGS THEN & NOW..

11. STRATEGIES ADOPTED BY COCACOLA FOR
GOING GLOBAL…..
Assembling – it is a compermise between exporting and
foreign manufacturing. The firm produces mostly all of the
components and ingredients of its product and ships them to
foreign market to be put together as finished product.
 like this they save on transportation cost & also on custom
tariffs
( which are generally lower for unassembeled products than a
finished product.)

12. 1) Cola Ingredients for delivring 2)Shiping the ingredients of cocacola to other count
3) being processed in Bottling plant4) Transformed to Final cola products

13. CONTINUE…
LICENSING - it is an another way for entering in
market with limited degree of risk. Coca cola
had licensed bottlers in Europe and UK.
FDI- The coca cola company do this in three ways..
1. First to construct new bottling plant helping the company to
produce low cost products.
2. Second marketing expenditures helping the company to gain
product recognition needed for growth.
3. Third direct investment in facilities closer to the market for
reducing delivery time and eleminating import duties.

14. CONTINUE….
Acquisitions- the company has a long history of
acquisition.
1960- coca-cola acquired Minute maid
1993- the indian cola brand thumsup
1995- braq’s
2001-the adwala brand of fruit juice,smoothies and
bar
2007-it acquired Fuze beverage .

16. TAGLINES USED BY COCA-COLA TO GRAB INDIAN
MARKET…
 LIFE HO TO AISI…..
 PIYO SIR UTHA K….
 THANDA MATLAB COCACOLA…
 JO CHAHE HOJAYE COCA-
COLA ENJOY…
 HA MAI CRAZY HUN….
 BAATON KHUSHIYAN…
 OPEN HAPPINES…(still in use)