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Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the
U.S. Department of Commerce National Telecommunications and Information Administration (NTIA).
NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.
Let's Talk About Broadband - How Can We
Leverage Broadband to Increase Growth?

        2012 NEDA Fall Conference

   Presented by Becky Vogt and Charlotte Narjes
        UNL Center for Applied Innovation
About the Nebraska Broadband Initiative
Broadband is a foundation for economic growth, job
      creation, global competitiveness and
                a better way of life.




               broadband.nebraska.gov
Goals of this initiative include:
   Increase adoption and utilization of broadband
   Develop regional broadband plans
   Increase understanding of importance of broadband
    as a foundation of economic growth
NEDA Broadband Survey
 Insight - how membership is using technology
 Identify barriers in adopting broadband
 Help identify educational opportunities to better
  utilize
 Establish benchmarks
NEDA Broadband Survey
 Online survey distributed to 333 members via listserv
    76 responses (23% response rate)
 Types of organizations responding:
    68% - city/county/regional economic development
     company/organization
    33% - service providers
Population of Area Served
 7% under 1,000
 9% between 1,000 and 2,499
 14% between 2,500 and 4,999
 18% between 5,000 and 9,999
 14% between 10,000 and 19,999
 21% between 20,000 and 99,999
 18% 100,000 or more
Type of Area Served
 38% city, town or village
 33% county
 14% region
 9% state
 3% multi-state region
 3% other
TECHNOLOGY USE
Items on Website
  Videos about community or area                                    63
                                                          38
                                               11
           ED programs/incentives                                                  89
                                               14
           Available buildings/sites                                           86
                                           10
       Local education institutions                                                90
               Housing information                                                       100
                                                    19
Available Internet service providers                                          81
                                           7
             Info for new residents                                                 93

                                       0        20       40    60        80         100

                     Anticipate Adding          Currently Have
Videos on Website by Population Served

10,000 or more         10                      90



  2,500 - 9,999                    57                         43



  Under 2,500                     50                     50


                  0%        20%         40%     60%       80%      100%

                       Currently have     Anticipate adding
Satisfaction with Website
     Very dissatisfied                     16

Somewhat dissatisfied                 13

              Neither            7

  Somewhat satisfied                                       30

        Very satisfied                                      32

                 N/A         3

                         0   5   10   15    20   25   30        35
Comments about Website
 Needs Improvement (38.2%)
 Resources available (20.6%)
 Challenge maintaining (16.2%)
 Content (14.7%)
     Adequate, good (30%)
     Weak (70%)
 Friendliness of Website
  (22.1%)
     User-friendly (53.3%)
     Not user-friendly (46.7%)
Comments about Website
               It has most of the information.
              Our pitfall is maintaining the site.
      Easy to maneuver. Feel it has an attractive look.
                       Good information.
     Just had it revamped and not up to our standards.
           Difficult time finding a web developer.
  No pictures, not user friendly…we are in the process of a
                     complete overhaul
Social Media Tools Used
Not sure        1
LinkedIn                                      48
   Blogs                  11
YouTube                             27
  Twitter                           27
Facebook                                                     75
   None                        16

            0        10        20   30   40   50   60   70    80
Confidence in Using Social Media Effectively
                  Don't         Very
                know/NA      effectively
                   9%           10%




  Not at all
  effectively                          Somewhat
     41%                               effectively
                                          40%
Satisfaction with Internet Connection Speeds
Upload speeds
 68% fast enough
 22% average, but not quite fast enough
 56% of economic developers vs. 83% of service
  providers indicated fast enough
Download speeds
 65% fast enough
 25% average, but not quite fast enough
PERCEPTIONS OF TECHNOLOGY IN
    COMMUNITY OR AREA
Economic Development Plan Currently or
      Will Be Incorporating Broadband
 28% of economic development organizations
    11% serving population of 2,500 or less
    36% serving population between 2,500 and 9,999
    25% serving population of 10,000 or more
Perceived Effectiveness of Broadband
          Utilization in Locale
 Reducing costs of govt                              30
                                 0   11
      operations                           19
                                                                              58
Increasing quality of life                      23
                                               22
                                                               41
  Providing educational                                                            71
                                                      33
      opportunities                            22
                                                                         53
                                                                    48
  Attracting businesses                               33
                                               22
                                                           38

                             0            20              40              60            80
   Serve pop. 10,000 or more                   Serve pop. between 2,500 and 9,999
   Serve pop. under 2,500                      All members
Belief that Access to High-Speed Internet
        Services is Accomplishing Various Items
   Staying in touch with family/friends (92%)
   Accessing financial services (83%)
   Reaching higher education levels (76%)
   Getting health information (64%)
   Community and emergency alerts (61%)
   Improving job skills/professional development (60%)
   Finding a better job (60%)
   Starting a home-based business (51%)
   Transitioning to a new industry or profession (45%)
Perceived Adequacy of Internet Services
                                               28          44
     Future generations          11           27
Attracting new residents         11                  35 41
                                                       37
Businesses in community          11                     39 44
                                                          41
                                                    33        48
          Households in…         11                              52
       Your organization                 22                     50 52
                                                                        63

                           0          20          40           60            80
                                       % answering very adequate
                      Serve pop. 10,000 or more
                      Serve pop. Between 2,500 and 9,999
                      Serve pop. Under 2,500
                      All members
Familiarity with Internet Service Needs
                                                        16
       Younger population                                          22                    40
                                             9
           New employees                                17                               40
                                                   14
               Teleworkers                                   19                   33
                                                               21
Businesses trying to recruit                                            24        33
                                                                                  33
        Current businesses                                                         34    40

                                0           10               20              30         40
                                            % answering very familiar

                           ED       Service providers        All
Most Economic Benefits to Business in Late
         Adoption Applications
Fast/early adoption              Access government
                                 Electronic document transfer
                                 Accessing collaborative tools
                                 Research by staff
                                 Website
                                 Teleworking
Late Adoption                    Selling goods and services
                                 Rich media or service creation
                                 Deliver services and context
                                 Social networking

 Source: Strategic Networks Group – sngroup.com/research-library/
Familiarity with Internet Offerings and Services
                                                     23
       Interest in local ED                                   27          40
                                                19
                  Support                                     27                    53
                                                    21
Types of services available                                        31                     60
                                          14
                     Price                               24                         53
                                               17
         Bandwidth speed                                       29                   53

                              0      10        20             30         40    50        60
                                          % answering very familiar

                         ED       Service providers                All
Where Can I Find What is Available?




         broadband.nebraska.gov
What Will Drive Adoption and Utilization?
 Adoption (51%)          Training – serious shortage of technology
     Training (58%)      training for business owners

 Availability (29%)      Local company laid fiber throughout
                          community
     55% desire more
 Affordability (20%)     Rural Nebraska without fiber is being left
                          further behind

 Best Practices –-       Joint effort with city, chamber and
                          economic development
    Collaboration
                          Line of communication between local
    Setting Priorities   officials and broadband providers
Questions on Survey Results?
Let’s Talk….Your Insights

When you think of your community or region what do
you believe the greatest opportunities are to utilize high
speed Internet to achieve economic growth /
sustainability?
Let’s Talk….Your Insights

What challenges/barriers do you believe need to be
overcome before broadband is widely adopted?
Let’s Talk….Your Insights

Any words of advice on how to increase broadband
utilization and adoption within our region?
Let’s Talk….Your Insights

What are some things you would like to see NEDA do in
the area of technology and broadband?
Let’s Talk….Your Insights

What goals would like to see included in the broadband
plan around economic development?
Let’s Talk….Your Insights
Any suggestions for the broadband planning efforts?
Contact Information
 Charlotte Narjes cnarjes1@unl.edu
 Becky Vogt rvogt2@unl.edu

           http://broadband.nebraska.gov
NEDA Broadband Survey

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NEDA Broadband Survey

  • 1. Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.
  • 2. Let's Talk About Broadband - How Can We Leverage Broadband to Increase Growth? 2012 NEDA Fall Conference Presented by Becky Vogt and Charlotte Narjes UNL Center for Applied Innovation
  • 3. About the Nebraska Broadband Initiative Broadband is a foundation for economic growth, job creation, global competitiveness and a better way of life. broadband.nebraska.gov
  • 4. Goals of this initiative include:  Increase adoption and utilization of broadband  Develop regional broadband plans  Increase understanding of importance of broadband as a foundation of economic growth
  • 5. NEDA Broadband Survey  Insight - how membership is using technology  Identify barriers in adopting broadband  Help identify educational opportunities to better utilize  Establish benchmarks
  • 6. NEDA Broadband Survey  Online survey distributed to 333 members via listserv  76 responses (23% response rate)  Types of organizations responding:  68% - city/county/regional economic development company/organization  33% - service providers
  • 7. Population of Area Served  7% under 1,000  9% between 1,000 and 2,499  14% between 2,500 and 4,999  18% between 5,000 and 9,999  14% between 10,000 and 19,999  21% between 20,000 and 99,999  18% 100,000 or more
  • 8. Type of Area Served  38% city, town or village  33% county  14% region  9% state  3% multi-state region  3% other
  • 10. Items on Website Videos about community or area 63 38 11 ED programs/incentives 89 14 Available buildings/sites 86 10 Local education institutions 90 Housing information 100 19 Available Internet service providers 81 7 Info for new residents 93 0 20 40 60 80 100 Anticipate Adding Currently Have
  • 11. Videos on Website by Population Served 10,000 or more 10 90 2,500 - 9,999 57 43 Under 2,500 50 50 0% 20% 40% 60% 80% 100% Currently have Anticipate adding
  • 12. Satisfaction with Website Very dissatisfied 16 Somewhat dissatisfied 13 Neither 7 Somewhat satisfied 30 Very satisfied 32 N/A 3 0 5 10 15 20 25 30 35
  • 13. Comments about Website  Needs Improvement (38.2%)  Resources available (20.6%)  Challenge maintaining (16.2%)  Content (14.7%)  Adequate, good (30%)  Weak (70%)  Friendliness of Website (22.1%)  User-friendly (53.3%)  Not user-friendly (46.7%)
  • 14. Comments about Website It has most of the information. Our pitfall is maintaining the site. Easy to maneuver. Feel it has an attractive look. Good information. Just had it revamped and not up to our standards. Difficult time finding a web developer. No pictures, not user friendly…we are in the process of a complete overhaul
  • 15. Social Media Tools Used Not sure 1 LinkedIn 48 Blogs 11 YouTube 27 Twitter 27 Facebook 75 None 16 0 10 20 30 40 50 60 70 80
  • 16. Confidence in Using Social Media Effectively Don't Very know/NA effectively 9% 10% Not at all effectively Somewhat 41% effectively 40%
  • 17. Satisfaction with Internet Connection Speeds Upload speeds  68% fast enough  22% average, but not quite fast enough  56% of economic developers vs. 83% of service providers indicated fast enough Download speeds  65% fast enough  25% average, but not quite fast enough
  • 18. PERCEPTIONS OF TECHNOLOGY IN COMMUNITY OR AREA
  • 19. Economic Development Plan Currently or Will Be Incorporating Broadband  28% of economic development organizations  11% serving population of 2,500 or less  36% serving population between 2,500 and 9,999  25% serving population of 10,000 or more
  • 20. Perceived Effectiveness of Broadband Utilization in Locale Reducing costs of govt 30 0 11 operations 19 58 Increasing quality of life 23 22 41 Providing educational 71 33 opportunities 22 53 48 Attracting businesses 33 22 38 0 20 40 60 80 Serve pop. 10,000 or more Serve pop. between 2,500 and 9,999 Serve pop. under 2,500 All members
  • 21. Belief that Access to High-Speed Internet Services is Accomplishing Various Items  Staying in touch with family/friends (92%)  Accessing financial services (83%)  Reaching higher education levels (76%)  Getting health information (64%)  Community and emergency alerts (61%)  Improving job skills/professional development (60%)  Finding a better job (60%)  Starting a home-based business (51%)  Transitioning to a new industry or profession (45%)
  • 22. Perceived Adequacy of Internet Services 28 44 Future generations 11 27 Attracting new residents 11 35 41 37 Businesses in community 11 39 44 41 33 48 Households in… 11 52 Your organization 22 50 52 63 0 20 40 60 80 % answering very adequate Serve pop. 10,000 or more Serve pop. Between 2,500 and 9,999 Serve pop. Under 2,500 All members
  • 23. Familiarity with Internet Service Needs 16 Younger population 22 40 9 New employees 17 40 14 Teleworkers 19 33 21 Businesses trying to recruit 24 33 33 Current businesses 34 40 0 10 20 30 40 % answering very familiar ED Service providers All
  • 24. Most Economic Benefits to Business in Late Adoption Applications Fast/early adoption Access government Electronic document transfer Accessing collaborative tools Research by staff Website Teleworking Late Adoption Selling goods and services Rich media or service creation Deliver services and context Social networking Source: Strategic Networks Group – sngroup.com/research-library/
  • 25. Familiarity with Internet Offerings and Services 23 Interest in local ED 27 40 19 Support 27 53 21 Types of services available 31 60 14 Price 24 53 17 Bandwidth speed 29 53 0 10 20 30 40 50 60 % answering very familiar ED Service providers All
  • 26. Where Can I Find What is Available? broadband.nebraska.gov
  • 27. What Will Drive Adoption and Utilization?  Adoption (51%) Training – serious shortage of technology  Training (58%) training for business owners  Availability (29%) Local company laid fiber throughout community  55% desire more  Affordability (20%) Rural Nebraska without fiber is being left further behind  Best Practices –- Joint effort with city, chamber and economic development  Collaboration Line of communication between local  Setting Priorities officials and broadband providers
  • 29. Let’s Talk….Your Insights When you think of your community or region what do you believe the greatest opportunities are to utilize high speed Internet to achieve economic growth / sustainability?
  • 30. Let’s Talk….Your Insights What challenges/barriers do you believe need to be overcome before broadband is widely adopted?
  • 31. Let’s Talk….Your Insights Any words of advice on how to increase broadband utilization and adoption within our region?
  • 32. Let’s Talk….Your Insights What are some things you would like to see NEDA do in the area of technology and broadband?
  • 33. Let’s Talk….Your Insights What goals would like to see included in the broadband plan around economic development?
  • 34. Let’s Talk….Your Insights Any suggestions for the broadband planning efforts?
  • 35. Contact Information  Charlotte Narjes cnarjes1@unl.edu  Becky Vogt rvogt2@unl.edu http://broadband.nebraska.gov

Notas del editor

  1. Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). The Nebraska Information Technology Commission Community Council (NITC), University of Nebraska - Lincoln (UNL), Nebraska Department of Economic Development (DED) and the AIM Institute are cooperatively leading the effort to address the broadband planning needs of Nebraska’s communities. 
  2. Briefly explain what plan to do during session – Brief OverviewHighlights of the surveyYour insight -
  3. We are doing this through a number of efforts focused around –Mapping (PSC)Building CapacityTechnical AssistanceRegional Planning
  4. Thank you to those participating in the study…today we want to highlight some of the results and spend time thinking about the possibilities.
  5. Asked why satisfied or dissatisfied with organizational website.There were 46 comments shared re the website. With 68 different themes.
  6. Ask question – Clarifying --- 75% responded that using facebook and 48% using linked in. Only 10% feel utilizing effectively, would someone be willing to share some insight on this information?
  7. Perceptions of Technology in Community or Area  Organizations serving areas with smaller populations are less likely than organizations serving larger population areas to say their locale has incorporated broadband into their economic development plan. o 28% of economic development organizations (local governments, chambers or economic development organizations) say their locales have incorporated broadband into their plan or are writing a plan now that will incorporate broadband.  11% serving population of 2,500 or less  36% serving population between 2,500 and 9,999  25% serving population of 10,000 or more o 19% of service providers say their locales have incorporated broadband into their plan or are writing a plan that will incorporate broadband.  0% serving population between 2,500 and 9,999 (NOTE: only two in this category)  31% serving population of 10,000 or more
  8. Percent agreeing or strongly agreeing with these items. The ones in italics are the ones where the smaller population areas are much less likely to agree (either statistically significant difference or close to it)
  9. Promote the DED business survey – will be sending to membership.Synchronist – survey will be included.
  10. Take to Map- be interactive
  11. Training – Topic areas?Format/How delivered?
  12. Anything that surprised you?
  13. Q15.