Sample Web Design Questionnaire

1. Web Design Questionnaire
SAMPLE
Website Design for a Television Channel
Version: 1.0 Date: 08 April, 2009
Prepared By: Neelima Salvi
Email: neelima.salvi@gmail.com

2. GOALS / OBJECTIVES
1. What is the purpose of your web site? What do you intend to accomplish with it?
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2. Do you have a tagline? If so, what is it?
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3. What do you want visitors to do with your website?
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TARGET AUDIENCE
Get ideas about the latest web design, technology and communication concepts by
looking analytically at competitor sites.
1. Who is your target audience or community?
(Age, gender, interests, locality)
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3. 2. When people visit your site, what do they want?
(Information about your shows and channel, to be entertained, etc.)
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3. Do you have examples in mind of other websites that you like? What do you like
about these sites?
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WEBSITE INFORMATION ARCHITECTURE
Identify the different aspects of your channel as sections (categories, shows, products,
services) of your site. Will the current sections on your website change, or will they
remain the same? A rough flow of information helps to build a simple quick solution.
1. Generally, websites consist of a home page with several links appearing on that
page to different pages WITHIN the website. Please list topics that you would like
to set up as links from your home page.
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4. DESIGN COMPONENTS
The visual metaphors, graphic design and color scheme of your web site will
communicate volumes to the visitor about you and your business.
1. What look do you prefer? What type of ambience or "personality" would you like
your website to project?
(Traditional, Funky, Contemporary, Classy, Casual, Ethnic, etc.)
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2. What is the mood or emotion that you want to communicate?
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3. What type of ideas should the graphic elements on site convey?
(Simple, Happy, Calm, Energized, Warm, light, Cool, etc.)
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4. Do you have certain colors associated with your website (logo)? If so, please list
them here in order of priority:
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5. Do have any existing graphic or promotional materials?
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5. CONTENT
This is probably why most people come to your site. They come to read your content. It
should be clear and well presented.
1. Do you have an outline of the content for your site?
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2. Do you want streaming video?
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3. Do you want online shopping for Channel Merchandise? If you are selling any,
how many will be on your site?
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4. Do you want a search feature?
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5. Key words, do you want us to analyze and identify key words?
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6. FUNCTIONALITY
1. What special functions will you need for your web site?
(Discussion Forum, Comments, Blog, Shopping Cart Merchant Account, Photo
Gallery, Title song MP3 & Ring tone downloads, Poll, Password protection
sections, E-Cards, Videos, etc.)
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TIMELINE
1. When would you like your web site to be launched?
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